{"id":3013462,"url":"https://alion.io/job/affinitysales-director-sales-development-activation-affinity-group","title":"Director, Sales Development & Activation","company":{"id":2666182,"name":"Affinitysales","domain":"affinitysales.com","url":"https://alion.io/company/affinitysales","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"JazzHR","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"unspecified","remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":96000,"max_usd":237000,"period":"year","method":"global_role_seniority_cell","sample_n":5210},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Power BI","optional":false},{"name":"SharePoint","optional":false}],"status":"live","first_seen_at":"2026-10-21T15:54:26Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-24T02:47:47Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"BROAD FUNCTION AND SCOPE OF POSITION:\nThe Director of Sales Development & Activation is a non-managerial, field-focused enablement role designed to strengthen regional sales performance through hands-on coaching, technology integration, and scalable learning frameworks. This position drives adoption of core sales technologies (CRM, NXT, and analytics platforms) and new marketing toolkits by embedding them into everyday sales execution. Through structured market visits, targeted coaching, and collaboration with Market Managers, the role elevates sales consistency, accelerates existing and new-hire readiness, and cultivates a data-driven, insight-based selling culture. The Director serves as a connector between Sales, Marketing, and Sales Enablement, ensuring field teams are equipped, engaged, and aligned with company initiatives while capturing measurable outcomes to inform future scalability.\nPRINCIPAL RESPONSIBILITIES:\nSales Execution, Enablement & Field Performance\nPartner with Regional and Market Managers to drive consistent execution of company, client, and customer standards while reinforcing accountability for sales planning, execution, and technology initiatives.\nConduct structured ride-alongs and live coaching focused on call planning, objection handling, upselling, and follow-through to strengthen executional consistency.\nDevelop post-onboarding sales talent through advanced skill clinics, application labs, and individualized coaching plans in collaboration with Market Managers.\nBuild scalable best-practice frameworks for distributor reviews, sales meetings, and operator planning sessions that can be replicated across regions.\n Technology Adoption, CRM & Sales Enablement ToolsLead technology and marketing enablement tools in the field by facilitating adoption of CRM, NXT (including AI applications), and new marketing toolkits through live demonstrations, application training, and coaching reinforcement.\nEmbed CRM and technology tools into daily workflows by establishing clear usage standards, measuring engagement, and partnering with Market Managers to model and reinforce best practices.\nReinforce CRM hygiene and reporting accuracy to ensure post-call data integrity and actionable analytics.\nPerformance Insights, Reporting & AnalyticsCapture field insights and publish concise reports outlining trends, opportunities, and executional gaps.\nDefine, track, and report key performance indicators related to sales execution, technology adoption, and client initiatives.\nMaintain coaching trackers, adoption metrics, and performance dashboards to provide visibility for leadership.\nMarketing & Sales Enablement Collaboration\nPartner with Corporate Marketing and Sales Enablement teams to co-develop field-ready materials, including playbooks, job aids, and digital assets aligned with campaigns, client priorities, and CRM definitions.\nLead program rollouts both in person and virtually, piloting initiatives, measuring effectiveness, refining content, and driving adoption through field feedback loops.\nStakeholder Alignment & CommunicationFacilitate regional debriefs with key stakeholders-including Region Presidents, Market Managers, and Segment Leads-mid-trimester and post-trimester to align on progress, results, and support needs.\nMaintain consistent communication cadence with executive stakeholders through structured updates and reporting.\nOperational Planning & AdministrationManage regional travel schedules, expenses, and logistics to support efficient field engagement and program execution.\nEnsure efficient scheduling and coordination of field activities to maximize time, impact, and resource utilization.\nCOMPETENCIES:\nCollaboration & Influence: Highly efficient with time and territory management to maximize productivity\nData - Driven Decision Making: Resilient and skilled in communicating and leveraging sales data analytics and operator insights into the sales planning process\nCoaching: Sales teams during market visits and operator planning sessions\n Change Leadership and Agility: This position will lead through change and fostering a culture of adaptability (e.g., embracing new technologies and sales methodologies)\nEDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS, AND ABILITIES:\nBachelor’s degree preferred, with 5+ years of success in foodservice sales, manufacturer representation, or distributor management.\nExperience working with key foodservice distributors, manufacturers, and CMC/GPO accounts preferred.\nProven ability to coach, train, and influence field sales teams through structured development, market visits, and skill reinforcement.\nDemonstrated success in delivering and driving technology and CRM adoption-skilled at integrating CRM, analytics tools, and digital selling platforms into daily field execution.\nStrong understanding of marketing enablement-able to translate marketing assets, campaigns, and data insights into actionable field selling activities.\nProficient in data-driven decision-making, using tools such as CRM reporting, Power BI, and other analytics dashboards to track performance and adoption trends.\nSkilled at cross-functional collaboration with Marketing, Sales Enablement, and HR to align regional training needs and client priorities.\nExceptional verbal, written, and interpersonal communication skills, with the ability to motivate, influence, and gain alignment across multiple stakeholder levels.\nHighly organized and process-driven; adept at trimester planning, KPI tracking, and delivering measurable results through repeatable frameworks.\nComfortable working both independently and collaboratively in a fast-paced, multi-market environment, balancing fieldwork and strategic planning.\nProficient with Microsoft 365 (Excel, Word, Teams, SharePoint) and CRM systems; familiarity with learning management systems and virtual training platforms preferred.\nUp to 70% of overnight travel in assigned territory is required. \nMust have a valid driver’s license and reliable transportation; travel required within assigned regional markets\nPhysical Requirements AND Working Conditions:\nCandidate must be able to perform the essential functions of the job. \nWork may be performed in an office, warehouse or restaurant environment. \nStand for extended periods of time, walk, bend, stoop, or climb. \nMay have possible exposure to dust and may require the ability to lift and/or push up to 50 pounds. \nFlexible work hours to accommodate demands of position (some weekends included).\nRequires travel up to 70% of the time within territory and overnights may be required.\nThe Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 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