{"id":3018680,"url":"https://alion.io/job/affirm-platform-marketing-lead-2","title":"Platform Marketing Lead","company":{"id":572,"name":"Affirm","domain":"affirm.com","url":"https://alion.io/company/affirm","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":81,"open_postings":7,"ghost_share":0,"stale_share":0.571,"repost_share":0,"time_to_fill_p50_days":67,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US","CA"],"hiring_countries_total":2,"salary":{"min":115000,"max":165000,"currency":"USD","period":"year","gross":null,"usd_annual":165000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":true,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-10-21T13:20:50Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-22T01:50:17Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"At Affirm, we exist for the moments that matter-giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.\nAbout the Team\nThe Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm's products.\nWithin the Revenue organization, Platform Growth Marketing acquires merchants through platforms and partners. We work with PSPs and ISVs to build joint go-to-market programs, activate partner ecosystems, and drive measurable pipeline, GMV, and revenue. As our partner portfolio grows, we’re building reusable programs, assets, and measurement that help multiple partners go to market at once. The team works closely with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence.\nAbout the Role\n\nWe’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels.\nYou’ll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross-functional Affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.\n\nThis is a hands-on role. You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we’re primarily looking for a strong marketer who can learn a new ecosystem quickly.\nWhat Success Looks Like\nLaunch integrated merchant acquisition and activation programs through priority platforms and ISVs.\nSelect the right channel mix based on the audience, objective, funnel stage, and available evidence.\nConnect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue.\nIdentify where performance is breaking down and recommend what to continue, change, or stop.\nBuild messaging, campaign briefs, content, partner assets, and measurement plans.\nDevelop strong working relationships with platform partners and internal teams.\nTurn successful campaigns into reusable playbooks, templates, and channel practices.\nWhat You'll Do\nOwn channel strategy and execution for a defined set of platform marketing programs.\nDevelop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.\nBuild campaign briefs, content, partner toolkits, presentations, and performance recaps.\nWork with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.\nDefine campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.\nAnalyze performance and recommend where to invest, optimize, test, or stop.\nLearn the business models, audiences, and operating styles of different platform partners.\nManage multiple programs while making clear priority and capacity tradeoffs.\nWhat We Look For\n6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.\nExperience selecting and managing multiple marketing channels against a defined business objective.\nA track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.\nStrong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.\nHands-on experience building campaign briefs, messaging, content, presentations, or performance reports.\nStrong project management across multiple concurrent workstreams.\nAbility to learn new products, audiences, and business models quickly.\nClear recommendations, personal ownership, and willingness to handle execution details.\nStrong cross-functional communication and stakeholder management.\nPay Grade -I\nEquity Grade - 5\nEmployees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)\nUSA base pay range (CA, WA, NY, NJ, CT) per year: $115,000 - $165,000\nUSA base pay range (all other U.S. states) per year: $101,000 - $151,000\n Please note that visa sponsorship is not available for this position.\n\nRemote-first with flexibility built in\n Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.\nBenefits designed for you \n Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:\nHealth coverage at no cost: We cover 100% of premiums for employees and their dependents.\nSpending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.\nTime off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.\nOwn a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.\nWe’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.\nFor positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.\nBy clicking \"Submit Application,\" you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the use of your personal information as described.","description_format":"text","description_chars":6472,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible time off"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Buy Now, Pay Later"],"lifecycle":[{"event":"open","at":"2026-10-21T17:13:42Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 74 · green card filings: 22","filings_12m":74,"filings_prev_12m":106,"green_card_filings_12m":22,"median_offered_wage_usd":175104,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":67,"reasons":["conf:2","win:early","comp:brand"],"computed_at":"2026-10-22T03:51:13Z"},"pay":{"stated_usd_annual":165000,"is_top_pay":false},"html_url":"https://alion.io/job/affirm-platform-marketing-lead-2","json_url":"https://alion.io/job/affirm-platform-marketing-lead-2.json","meta":{"generated_at":"2026-10-22T03:51:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3852,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":572},"rest":"https://alion.io/mcp/rest/get_company?id=572"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Faffirm-platform-marketing-lead-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Faffirm-platform-marketing-lead-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Faffirm-platform-marketing-lead-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/affirm-platform-marketing-lead-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Faffirm-platform-marketing-lead-2"}]}