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The company sells across e-commerce and retail and is expanding its wholesale presence throughout the U.S.\nAbout the Role\nWe are looking for a CPG Sales Assistant to work directly with the Founder & CEO to grow the company's wholesale business. This role combines account management, sales development, and sales analysis, with a focus on maintaining retailer relationships, identifying growth opportunities, monitoring account performance, and supporting promotional and inventory planning.\nWhat You'll Do\nManage existing wholesale and retail accounts, including order follow-ups, reorders, and account needs.\n\nMonitor sales data to identify declining orders, inactive accounts, sales trends, and opportunities to grow revenue.\n\nProactively follow up with retailers when orders slow down or stop to understand the reasons and encourage reorders.\n\nReview retailer and distributor inventory levels and flag potential stock shortages ahead of promotions or expected increases in demand.\n\nSupport sales forecasting and promotional planning by reviewing historical sales, order patterns, and upcoming promotions.\n\nProspect for new retail and wholesale accounts through cold email and phone calls.\n\nBuild relationships with retailers, brokers, and distributors and follow up on sales opportunities.\n\nCoordinate retailer promotions, category review submissions, and related deadlines.\n\nMaintain accurate sales reports, account records, and follow-up activities using Google Sheets and other internal tools.\n\nCoordinate with internal teams and distributor contacts to address order, inventory, and account issues.\n\nTrack sales performance against agreed-upon targets and take action to improve account engagement and results.\n\nRequirements\n2+ years of experience in sales, account management, sales coordination, or a similar role.\n\nExperience in CPG, consumer products, retail, or wholesale.\n\nExperience working with U.S. retailers, wholesale accounts, distributors, or brokers.\n\nExperience reviewing sales reports or account performance data and using insights to recommend or take action.\n\nAbility to identify changes in ordering patterns, declining sales, inactive accounts, and potential inventory issues.\n\nStrong written and spoken English, with confidence communicating by phone and email.\n\nComfortable with cold calling, outbound prospecting, and account reactivation.\n\nStrong analytical, organizational, and follow-up skills.\n\nProficiency in Google Sheets or Excel, including organizing and analyzing sales data.\n\nAbility to work independently, prioritize multiple accounts, and communicate directly with a Founder/CEO.\n\nAvailability to work Monday-Friday in the U.S. Central Time.\n\nHighly Preferred\nExperience working with U.S. grocery retailers, retail chains, or CPG distributors such as UNFI or KeHE.\n\nExperience working with retail brokers and supporting category reviews.\n\nExperience monitoring distributor or retail distribution center inventory and coordinating promotional stock planning.\n\nExperience with sales forecasting, promotional performance tracking, or inventory 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