Senior Analyst, App Marketing (Bangkok Based, Relocation Provided)
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Get to know our team:
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda has deep experience in data science, product, strategy, and other marketing fields and has built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:
- Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g. understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on an implementation roadmap
- Reporting, analysis, and insights: Building dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders
What you’ll Need to Succeed:
- Bachelor’s degree or higher from top university in a quantitative subject e.g. computer science, mathematics, engineering business, science, or relevant field of study
- 4+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business role for a fast-growing global tech company
- Experience in one or more data analysis packages or databases, e.g. SQL, SAS, R, SPSS, Python, VBA and visualization tools, e.g. Tableau, Power BI, etc.
- Excellent verbal and written communication skills in English
- Ability to move fast and be efficient, making decisions on objective data evidence
- Innate desire to take ownership, make an impact and influence outcomes
- Excellent organizational skills, attention to detail and ability to work independently
It’s great if you have:
- Experience in digital marketing or e-commerce
- Experience with A/B testing and other testing metrics
- Strong presentation and negotiation skills
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At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
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