Manager, Web & Marketing Platforms

Own the technical architecture, development, reliability, and evolution of the company’s marketing website and supporting marketing technology platforms. This role serves as the primary technical owner of the Next.js and Payload CMS web platform, overseeing the development lifecycle from architecture and implementation through deployment, monitoring, optimization, and ongoing feature development.

The role also supports the broader marketing technology ecosystem, including analytics, consent management, integrations, SEO/AIO, automation, and emerging AI technologies, while partnering with Marketing, IT, Security, Legal, and external vendors.

Roles & Responsibilities

• Own the development lifecycle and technical roadmap for the Next.js / Payload CMSmarketing website.

• Architect, develop, review, test, deploy, and maintain scalable web applications and CMS functionality.

• Establish development standards, CI/CD processes, environment management, documentation, and release practices.

• Translate marketing and business requirements into sustainable technical solutions and development priorities.

• Own website performance, reliability, accessibility, technical SEO/AIO, security, and overall platform health.

• Design and maintain integrations between the website, APIs, CMS, search, CRM/MAP, analytics, consent, automation, and other marketing platforms.

• Own technical implementation and governance of GTM, GA4, consent management, and marketing measurement.

• Partner with Legal, Security, and IT to maintain appropriate privacy, security, vulnerability-management, and data-governance practices.

• Troubleshoot complex application, deployment, data, tracking, and integration issues.

• Evaluate new platforms and AI-enabled technologies for scalability, security, maintainability, and business value.

• Manage technical vendors and external development partners while reducing unnecessary dependency on outside resources.

• Maintain technical project planning and operational visibility through tools such as Monday.com.

• Help build and eventually lead a dedicated Web & Marketing Platforms function as organizational needs grow.

Technical Qualifications

• 4+ years of professional web development experience, with significant experience using React and modern JavaScript/TypeScript.

• Professional experience with Next.js strongly preferred, including modern application architecture and server/client rendering patterns.

• Experience with a modern headless CMS; Payload CMS experience preferred.

• Strong understanding of HTML, CSS, JavaScript/TypeScript, REST APIs, webhooks, and modern web architecture.

• Experience with Git-based development workflows, code review, CI/CD, deployment environments, and production release management.

• Familiarity or willingness to work with AI coding tools like Claude Code and Copilot.

• Familiarity with Google Tag Manager (GTM), GA4, Google Consent Mode, and digital analytics implementation.

• Familiarity with cookie consent / CMP platformssuch as Securiti, OneTrust, or similar technologies.

• Experience integrating third-party APIs and SaaS platforms into modern web applications.

• Familiarity with search platforms such as Algoliaor comparable search/indexing technologies.

• Working knowledge of technical SEO, Core Web Vitals, accessibility, website performance, and web security best practices.

• Experience troubleshooting production applications, integrations, deployments, tracking implementations, and data flows.

• Familiarity with cloud infrastructure, databases, automation platforms, and data pipelines is a plus.

• Experience providing technical direction to developers, contractors, agencies, or vendors preferred.

Leadership & Business Skills

Strong candidates should also be able to translate business and marketing needs into technical requirements, communicate technical tradeoffs to nontechnical stakeholders, prioritize competing initiatives, and balance new development against reliability, security, technical debt, and long-term maintainability.