{"id":124909,"url":"https://alion.io/job/aia-group-senior-manager-customer-analytics","title":"Senior Manager, Customer Analytics","company":{"id":5838,"name":"AIA Group","domain":"aia.com","url":"https://alion.io/company/aia","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":76,"open_postings":224,"ghost_share":0.004,"stale_share":0.946,"repost_share":0.004,"time_to_fill_p50_days":31,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hong Kong"],"countries":["HK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":50000,"max_usd":114000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":3468},"experience_years_min":15,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-26T00:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-29T22:07:11Z","board_verified":true,"closed_at":null,"days_open":65,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":64},"description":"Create connections that move people and business forward.\nAt AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.\nJoin us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.\nAbout the Role\n• Serve as the primary business SME for customer analytics, acting as the bridge between Marketing, Business Units, Data Science, Data Engineering and Technology teams.\nDefine and operationalize customer data foundations, ensuring customer, behavioral, marketing and transaction data are standardized, automated and scalable across Business Units.\nPartner with the Director of Customer Analytics & Insights to develop and maintain the roadmap for customer analytics products, including lead scoring, propensity models, next-best-action, upsell, cross-sell and customer value models.\nTranslate business requirements into analytical solutions and data products that drive customer acquisition, engagement, retention and repurchase outcomes.\nSupport the industrialization of customer analytics by establishing scalable processes, automation frameworks, reporting solutions and model deployment standards.\n• Ensure customer analytics capabilities are effectively embedded into business processes, marketing activation and customer engagement programs across the region.\nRoles and Responsibilities:\nCustomer Analytics Product Management\nPartner with the Director to define and prioritize the customer analytics product roadmap across Group and Business Units.\nAct as the product owner for customer analytics use cases, ensuring alignment between business priorities and technical development.\nManage requirements gathering, business case development and stakeholder alignment for customer analytics initiatives.\nMonitor adoption, effectiveness and business impact of analytics products and recommend enhancements where required.\nCoordinate delivery across Data Science, Data Engineering, Martech and Technology teams.\nData Foundation & Automation\nDefine customer data requirements, frameworks and governance standards to support analytics use cases at scale.\nPartner with Data Engineering and Technology teams to establish automated, reliable and scalable data pipelines.\nDrive improvements in customer data quality, accessibility and integration across multiple data sources.\nSupport the development of Group-level data assets that enable consistent reporting, modelling and activation across markets.\nEnsure customer data structures are designed to support future personalization, predictive analytics and AI-driven use cases.\nPredictive Models & Customer Intelligence\nSupport the development and deployment of customer analytics products including:Lead scoring models\nPropensity-to-buy models\nCross-sell and upsell models\nRepurchase propensity models\nCustomer lifetime value models\nCustomer segmentation frameworks\n\nTranslate business objectives into model requirements and success metrics.\nWork with Data Science teams to ensure models are explainable, actionable and operationally scalable.\nEstablish processes for monitoring model performance, adoption and commercial outcomes.\nBusiness Partnership & SME Leadership\nServe as the primary customer analytics SME for Group Marketing and Business Units.\nWork closely with local business teams to identify opportunities where analytics can drive measurable business value.\nTranslate complex analytical concepts into practical business recommendations for senior stakeholders.\nFacilitate alignment between business, technology and analytics teams throughout project delivery.\nSupport markets in embedding customer intelligence into campaign planning, customer engagement and retention initiatives.\nReporting & Performance Measurement\nDevelop and maintain customer analytics dashboards and measurement frameworks.\nDeliver regular performance reviews and business impact assessments to Group leadership.\nIdentify opportunities to improve customer acquisition efficiency, retention performance and customer value.\nJob Requirements:\nBachelor or Post-Graduate degree or at least 15 years’ experienceon Life Insurance and Financial Services especially in Marketing\nDirect/ hands-on experience and proven success in driving customer repurchase especially at a regional level is compulsory\nActuarial background especially technical knowledge and experience in product development and pricing an advantage\nExcellent communication skills, both written andverbal\nSound understanding of insurance related financialmetrics\nSound data and analyticsexperience\nStrong business acumen and analytical thinking, reflected in impact and influence skills and confidence in high level interactions with theleadership team\nStrategic Thinking, planning and executionskills\nBuild a career with us as we help our customers and the community live Healthier, Longer, Better Lives.\nYou must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.","description_format":"text","description_chars":5504,"description_truncated":false,"requirements":{"experience_years_min":15,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Insurance & Benefits","Life Insurance & Annuities"],"lifecycle":[{"event":"open","at":"2026-08-26T00:00:00Z"},{"event":"close","at":"2026-10-01T12:15:58Z"},{"event":"reopen","at":"2026-10-03T01:09:50Z"}],"visa":[],"liveness":{"score":13,"band":"cold","label":"Long shot","p_open":1,"p_active":0.468,"p_room":0.28,"age_days":64,"expected_fill_days":31,"reasons":["conf:6","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/aia-group-senior-manager-customer-analytics","json_url":"https://alion.io/job/aia-group-senior-manager-customer-analytics.json","meta":{"generated_at":"2026-10-30T01:40:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2245,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5838},"rest":"https://alion.io/mcp/rest/get_company?id=5838"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Faia-group-senior-manager-customer-analytics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Faia-group-senior-manager-customer-analytics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Faia-group-senior-manager-customer-analytics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/aia-group-senior-manager-customer-analytics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Faia-group-senior-manager-customer-analytics"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":124909}},{"tool":"search_jobs","arguments":{"company":"aia.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":124909},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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