{"id":1736355,"url":"https://alion.io/job/aia-group-senior-manager-manager-digital-affinity-partner","title":"Senior Manager / Manager, Digital & Affinity Partner","company":{"id":5838,"name":"AIA Group","domain":"aia.com","url":"https://alion.io/company/aia","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":76,"open_postings":224,"ghost_share":0.004,"stale_share":0.946,"repost_share":0.004,"time_to_fill_p50_days":31,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hong Kong"],"countries":["HK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":54000,"max_usd":128000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false}],"status":"live","first_seen_at":"2026-10-02T00:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-30T10:37:51Z","board_verified":true,"closed_at":null,"days_open":28,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":28},"description":"FIND YOUR 'BETTER' AT Blue Cross\nWe don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.\nWe believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.\nIf you believe in better, we’d love to hear from you.\nAbout the Role\nAct as a distribution sales to achieve in business targets, formulate business plans & marketing campaigns with digital marketing focused, explore new business opportunities/partners and execute relationship management of existing business partnersRoles and Responsibilities:\n Business Target Achievement (30%)\nAchieve business targets for personal & commercial lines including individual medical products through Digital & Affinity Partner channels by formulating business and marketing strategies, supported by sound market intelligence and business analysis;\nManage to draw up business plan and marketing proposals; drive various business projects and promotional campaigns including but not limited to digital marketing (e.g. SEM) / advertising, and/or other cost effective initiatives;\n Business Partners Onboarding and Relationship (30%)\nExplore new business opportunities / partners with distinctive and innovative ideas for long term development of business sources and lead generation;\nMaintain good relationship with existing partners to ensure sustainable business growth from the partners\nBusiness and agreement term negotiation with business partners and internal parties e.g. Legal & Compliance\n Data Analytics & Conversion Optimization (20%)\nAble to leverage generative AI for content, creatives, and campaign testing\nTranslate data into actionable insights to improve sales pipeline performance\n Loyalty Club Management (10%)\nManage various marketing deliverables of membership club to support the continuous growth of customer loyalty, sales and user-experience;\n Project Management (10%)\nParticipate in product development, revamp and service enhancement projects;\nCollaborate with stakeholders to ensure smooth operations of programs and initiatives;\nEducation/Work Experience:\nUniversity degree in Marketing or Business Administration or related disciplines or related disciplines with not less than 5 years related working experiences;\nFulfilment of the fit and proper criteria of the Insurance Authority for licensing as an individual insurance agent of the Company, and the minimum education and qualifications requirements, including but not limited to passes in IIQE Paper 1 & 2\nStrong hands-on experience in SEM (Google Ads, Bing), paid social, and programmatic campaigns\nDemonstrated successful case in optimizing campaigns to improve cost per lead (CPL), cost per acquisition (CPA) in insurance products\nStrong analytical mindset with experience in conversion rate optimization (CRO) and attribution modelling\nProficiency in Google Analytics, dashboard tools, and A/B testing frameworks\nFamiliarity with health, life, or general insurance digital campaigns is highly preferred\nCandidates with less experience will be considered as Manager\nBuild a career with us as we help our customers and the community live Healthier, Longer, Better Lives.\nYou must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. 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