{"id":2052346,"url":"https://alion.io/job/aip-connect-marketing-manager","title":"Marketing Manager","company":{"id":669188,"name":"AIP Connect","domain":"aipconnect.com","url":"https://alion.io/company/aipconnect","size_band":"11-50","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":89,"open_postings":9,"ghost_share":0,"stale_share":0.222,"repost_share":0,"time_to_fill_p50_days":80,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada","Barrie, Canada","Kitchener, Canada","Waterloo, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":80000,"max":95000,"currency":"CAD","period":"year","gross":null,"usd_annual":67534},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":true},{"name":"PHP","optional":true},{"name":"WordPress","optional":true},{"name":"Zapier","optional":true}],"status":"live","first_seen_at":"2026-01-22T19:35:15Z","employer_posted_date":"2026-01-22","last_verified_at":"2026-10-27T11:08:18Z","board_verified":true,"closed_at":null,"days_open":277,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":277},"description":"Open Vacancy: This role is a current, active position and we are accepting applications.\nOur client is large growing safety consulting organization who truly impact and saves lives. As the organization continues to grow, they are looking to add a Marketing Manager to build and lead their marketing function.\nAbout the Role\nWe’re looking for a hands-on, builder-minded Marketing Manager to build and lead the marketing engine from the ground up. This is not a role where you inherit a polished machine. It’s an opportunity to create, test, improve, and see the direct impact of your work on brand awareness, demand, and growth.\nYou’ll translate business priorities into campaigns, content, digital experiences, and marketing systems that support growth. Working closely with Sales, Operations, Client Success, and Leadership, you’ll lead a small marketing team while managing multiple priorities across a portfolio of brands.\nThis role is ideal for someone who enjoys both strategy and execution: someone who can see the big picture, make decisions, and then roll up their sleeves to get the work done.\nWhat You'll Do:\nBuild the Marketing Function\nBuild the programs, processes, tools, and materials needed to create a scalable marketing function.\nEstablish clear priorities, plans, KPIs, and ownership across marketing initiatives.\nBring structure and momentum to a growing marketing function while continuously improving how the team operates.\nContent & Campaigns\nOwn content across the website, blog, case studies, email, social, and other relevant channels.\nDevelop and execute integrated campaigns from strategy through measurement and optimization.\nTranslate complex ideas into clear, compelling, on-brand content that supports awareness, demand generation, and sales.\nBrand & Digital\nManage marketing across multiple brands, understanding when brands require distinct positioning versus a more unified approach.\nOwn multiple websites as key marketing and lead-generation assets, ensuring content, messaging, user experience, and conversion opportunities are continuously improved.\nSupport SEO, conversion optimization, analytics, and other digital marketing initiatives.\nAI, Automation & Innovation\nUse AI, automation, and emerging tools to improve marketing efficiency, output, and scalability.\nIdentify opportunities to streamline workflows and build smarter, more automated ways of working.\nSales Enablement & Marketing Operations\nDevelop practical sales enablement materials including decks, one-pagers, case studies, and other supporting content.\nPartner closely with Sales and Client Success to align marketing with customer needs and opportunities.\nManage marketing technology, CRM, reporting, and performance metrics to demonstrate marketing’s impact on growth.\nTeam Leadership & Continuous Improvement\nLead and prioritize marketing contributors, creating clarity, accountability, and focus.\nUse customer insights, market feedback, and performance data to test, learn, and continuously improve marketing programs and processes.\nWhat You Bring:\n5+ years of B2B and B2C marketing experience, ideally in a growth-stage, entrepreneurial, or build-from-scratch environment.\nExperience managing multiple brands or working across house-of-brands and branded-house models.\nProven experience building and executing marketing programs and integrated campaigns.\nStrong end-to-end marketing skills across content, digital, campaigns, brand, and sales enablement.\nExceptional writing, editing, and communication skills, with the ability to produce high-quality content independently.\nExperience leading marketing contributors and managing multiple priorities simultaneously.\nHands-on experience with marketing technology, CRM, analytics, and automation tools.\nPractical experience using AI to improve marketing workflows, productivity, or output.\nStrong project management, organization, and prioritization skills.\nData-driven approach with a focus on measurable results.\nHigh ownership, initiative, and comfort working in ambiguity.\nAbility to move quickly, make decisions, and get into the details when needed.\nNice to Have:\nExperience with HubSpot, Zoho, WordPress, Google Analytics, Zapier, Clay, or similar tools.\nExperience building marketing automation or AI-powered workflows.\nExperience in B2B services, professional services, training, technology, construction, or safety.\nExperience with paid media, SEO, conversion optimization, or marketing analytics.\nExperience managing external agencies, vendors, or 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