{"id":1308912,"url":"https://alion.io/job/airapps-aso-specialist","title":"ASO Specialist","company":{"id":3822995,"name":"Air Apps","domain":"airapps.co","url":"https://alion.io/company/airapps","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":91,"open_postings":423,"ghost_share":0.069,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":106,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Barcelona, Spain"],"countries":["ES"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":60000,"max":100000,"currency":"USD","period":"year","gross":null,"usd_annual":100000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-04-28T13:31:30Z","employer_posted_date":"2026-04-28","last_verified_at":"2026-10-20T18:43:13Z","board_verified":true,"closed_at":null,"days_open":175,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":174},"description":"About Us\nAt Air Apps, we believe in thinking bigger and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2017 and now with offices in both Lisbon and San Francisco, we’ve remained self-funded while reaching over 100 million downloads worldwide.\nOur long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.\nJoin us on this journey to redefine resource management and change lives along the way.\nThis is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.\n\nAbout the Role\nWe are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you’ll lead strategies to improve visibility, discoverability, and conversion in the Apple App Store. You’ll leverage keyword research, creative testing, and data-driven insights to drive user acquisition and retention through organic channels.\nThis role is perfect for someone who is passionate about mobile growth, detail-oriented, and excited to optimize across multiple apps that reach millions of users worldwide.\nResponsibilities\nConduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.\n\nDevelop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.\n\nAnalyze app store performance metrics and provide actionable insights.\n\nMonitor competitors and market trends to identify opportunities for growth.\n\nCollaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.\n\nStay on top of platform updates, industry best practices, and emerging ASO tools.\n\nRequirements\nAround 3+ years of experience in ASO or mobile growth marketing.\n\nStrong understanding of app store ecosystems (Apple App Store, Google Play).\n\nExperience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).\n\nData-driven mindset with the ability to turn insights into action.\n\nExcellent communication and collaboration skills.\n\nEnthusiasm for AI, productivity, and digital tools.\n\nBased in Lisbon (onsite role).\n\nWhat benefits do we offer?\nApple hardware ecosystem for work.\n\nAnnual Bonus\n\nTop-tier Health and Life Insurance for peace of mind.\n\nTransportation Budget to support your commute needs.\n\nCoverflex benefits package for meal allowances, well-being, and more.\n\nChildcare support.\n\nAir Conference - an opportunity to meet the team, collaborate, and grow together.\n\nPension Fund to support your long-term financial planning.\n\nUrban Sports Club membership to keep you active.\n\nMeals 100% free at the hub.\n\nDiversity & Inclusion\nAt Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.\nApplication Disclaimer\nAt Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.\nImportant Notice\nAir Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an official @airapps.com email address. Additionally, all open positions are published only through our official careers platform, Ashby.\nIf you are contacted by anyone claiming to represent Air Apps from a different email domain, through a recruiting agency, or via a job posting source other than Ashby, please exercise caution. 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