{"id":1308873,"url":"https://alion.io/job/airapps-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":3822995,"name":"Air Apps","domain":"airapps.co","url":"https://alion.io/company/airapps","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":91,"open_postings":423,"ghost_share":0.069,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":106,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Helsinki, Finland"],"countries":["FI"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":45000,"max":57000,"currency":"EUR","period":"year","gross":null,"usd_annual":63717},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Ahrefs","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Mailchimp","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-04-28T16:59:55Z","employer_posted_date":"2026-04-28","last_verified_at":"2026-10-15T21:13:29Z","board_verified":true,"closed_at":null,"days_open":170,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":169},"description":"About Air Apps\nAt Air Apps, we believe in thinking bigger-and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018-and now with offices in both Lisbon and San Francisco-we’ve remained self-funded while reaching over 100 million downloads worldwide.\nOur long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.\nJoin us on this journey to redefine resource management-and change lives along the way.\nThe Role\nAs a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions.\nThis role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI.\nThis is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.\n\nResponsibilities\nDevelop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.\n\nOptimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.\n\nConduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.\n\nAnalyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.\n\nCollaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.\n\nTrack key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.\n\nManage email marketing campaigns and customer acquisition funnels.\n\nStay updated on industry trends, algorithm updates, and new digital marketing technologies.\n\nDevelop retargeting and customer segmentation strategies to improve user retention and lifetime value.\n\nRequirements\nAround 4+ years of experience in digital marketing, performance marketing, or growth marketing.\n\nStrong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.\n\nExperience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.\n\nHands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).\n\nKnowledge of A/B testing, landing page optimization, and marketing automation tools.\n\nAbility to analyze campaign data and optimize ad spend for ROAS and CAC.\n\nExperience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.\n\nStrong copywriting skills for ad creatives, landing pages, and social media campaigns.\n\nAbility to work in a fast-paced, data-driven environment with cross-functional teams.\n\nWhat benefits are we offering?\nApple hardware ecosystem for work.\n\nAnnual Bonus\n\nTop-tier Health and Life Insurance for peace of mind.\n\nTransportation Budget to support your commute needs.\n\nCoverflex benefits package for meal allowances, well-being, and more.\n\nChildcare support.\n\nAir Conference - an opportunity to meet the team, collaborate, and grow together.\n\nPension Fund to support your long-term financial planning.\n\nUrban Sports Club membership to keep you active.\n\nMeals 100% free at the hub.\n\nDiversity & Inclusion\nAt Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.\nApplication Disclaimer\nAt Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. 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