{"id":1015674,"url":"https://alion.io/job/aircall-customer-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":52973,"name":"Aircall","domain":"aircall.io","url":"https://alion.io/company/aircall","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":100,"open_postings":5,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":47,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":150000,"max":170000,"currency":"USD","period":"year","gross":null,"usd_annual":170000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"Voice Agents","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-09-17T20:26:13Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-11-06T14:19:38Z","board_verified":true,"closed_at":null,"days_open":49,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":49},"description":"Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.\nOur momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.\nAircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.\nAt Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.\nHow we work at Aircall: We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.\nAs Senior Lifecycle Marketing Manager, you own how Aircall talks to prospects and customers by email and in-app message. You build nurture series that move prospects toward conversion, run the engagement programs that keep existing customers active, and manage the calendar and intake process that keep every team's sends coordinated. You report into Product Marketing and work closely with Marketing, Sales, Customer Success, and Product Management.\nKey Responsibilities:\nPlan and execute campaigns across email and in-app messaging for prospects and customers, including nurture series, activation programs, and retention campaigns.\nOwn the campaign intake process and lifecycle marketing calendar, coordinating sends across teams so customers and prospects do not receive conflicting or duplicate messages.\nPartner with Marketing, Sales, and Customer Success to align nurture and prospect campaigns with pipeline and retention goals.\nDevelop campaign briefs, audience segmentation, targeting strategy, and testing plans for each send.\nCollaborate with Designers to build and maintain an approved email template library\nDesign and run A/B tests on subject lines, content, and timing to improve engagement across the lifecycle program.\nSet governance for email and in-app messaging, including frequency caps, approval steps, and review checkpoints.\nOwn the NPS program and Trustpilot review strategy end to end, and route customer feedback to Product and Customer Success.\nSet KPIs for each campaign, track performance against goals, and use results to guide improvements.\nQualifications:\n5+ years of experience in lifecycle, CRM, or email marketing, ideally at a B2B SaaS company.\nHands-on experience with HubSpot\nExperience building nurture series and prospect campaigns, not just post-sale lifecycle programs.\nExperience running A/B tests and turning results into recommendations.\nStrong project management skills, comfortable owning a shared calendar and intake process across teams.\nClear, direct writing skills and comfort working cross-functionally with Marketing, Sales, Product, and Customer Success.\nStrong AI fluency, with practical experience using AI to improve lifecycle strategy, personalization, content creation, or execution.\nA test-and-learn mindset, with a habit of reviewing live campaigns regularly and iterating quickly based on results.\nExperience owning an NPS or customer review program.\nFamiliarity with in-app messaging, push, or SMS tools.\nComfortable with spreadsheet analysis of campaign performance data.\nBase salary range:\n$150,000—$170,000 USD\nWhy join us?\nKey moment to join Aircall in terms of growth and opportunities\nOur people matter, work-life balance is important at Aircall\nFast-learning environment, entrepreneurial and strong team spirit\n45+ Nationalities: cosmopolite & multi-cultural mindset\nCompetitive salary package & benefits\nDE&I Statement: \nAt Aircall, we believe diversity, equity and inclusion - irrespective of origins, identity, background and orientations - are core to our journey. \nWe pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive. \nWe will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.\nWant to know more about candidate privacy? Find our Candidate Privacy Notice here.\nWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. 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