{"id":2527391,"url":"https://alion.io/job/airpay-graphic-designer-lead","title":"Graphic Designer - Lead","company":{"id":2783647,"name":"airpay payment services","domain":"airpay.co.in","url":"https://alion.io/company/airpay-co-in","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Design","role_family":"Design","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Navi Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":25000,"max_usd":47000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":13},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe After Effects","optional":true},{"name":"Adobe Photoshop","optional":true},{"name":"Midjourney","optional":true},{"name":"Runway","optional":true},{"name":"WhatsApp","optional":true}],"status":"live","first_seen_at":"2026-10-01T12:00:07Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-22T15:50:36Z","board_verified":true,"closed_at":null,"days_open":21,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":21},"description":"Job Title: Graphic Designer - Lead\nJob Level: Mid-level\nReport to: AVP\nDepartment: Marketing\nOrganization: airpay money private limited (https://www.airpay.money/) & airpay capital private limited (https://www.airpay.capital/ )\nLocation: Navi Mumbai\nJob Summary:\nWe're looking for a Graphic Designer with minimum 10+ years of experience who will serve as our Design Lead- someone who doesn't just execute but drives design thought leadership across the brand. This role sits at the intersection of strategic visual thinking, people management, AI-powered design tools, and video storytelling. You'll own how the brand shows up across every digital and offline touchpoint.\nYou will lead a small in-house design team, collaborate closely with business stakeholders, and play a critical role in shaping the brand's visual identity across platforms for both airpay money and airpay capital. This is a high-ownership role - you'll be expected to drive things independently, not wait for direction.\nPrior experience in a Fintech/BFSI environment (good to have).\nKey Responsibilities:\n1. Design Leadership & Brand Stewardship\nOwn and evolve the visual identity of the brand across campaigns, platforms, and products.\nLead logo creation, sub-branding, campaign identities, and brand systems.\nAct as a design thought partner to marketing, digital, and business teams.\nEnsure brand consistency while pushing creative boundaries in a regulated category (fintech/financial/BFSI services).\n\n2. Marketing & Communication Design\nDesign social media creatives and performance marketing creatives across Meta, YouTube, and other paid channels - with a strong sense of what drives clicks, conversions, and thumb-stops.\nConceptualise and create marketing collateral across the full spectrum: emails, WhatsApp creatives, brochures, brand books, danglers, standees, website, app, CRM and product communication assets, print, OOH, sales and partner collaterals.\nTranslate complex financial concepts into clear, engaging visual stories that resonate with a mass consumer audience.\nBridge the gap between marketing design and product design - contributing to UI/UX for the app and website, ensuring the brand experience is seamless from the first ad a user sees to the screens they interact with daily\n\n3. AI-Led Design Innovation\nLeverage AI design tools (Midjourney, Firefly, Runway, DALL·E, Adobe AI tools, and similar) to speed up ideation, prototyping, visual storytelling, and experimentation.\nUse AI tools for faster editing, auto-captioning, visual enhancements, and ideation across static and video formats.\nExperiment with AI-generated visuals, videos, and workflows to improve efficiency and creativity across the team.\nCreate scalable design systems and assets using AI-assisted workflows.\nStay ahead of global design and AI trends; introduce best practices to the team.\nBring basic to intermediate video editing and motion graphics skills - short-form videos, reels, explainer videos, and campaign edits.\n\n4. Team Leadership\nLead and mentor a team of graphic designers, fostering a collaborative and high-output design environment.\nProvide constructive art direction and feedback to junior designers, ensuring consistent quality across all deliverables.\nManage multiple design projects simultaneously, prioritising tasks and deadlines in a fast-paced environment.\n\n5. Compliance & Brand Governance\nEnsure all creative output aligns with brand guidelines, tone, and messaging - no exceptions.\nAdhere to RBI regulations and fintech compliance requirements in all creative assets, working closely with legal and compliance teams where needed.\n\nRequired Qualifications:\nMust-Haves\n10+ years of progressive experience in graphic design & video editing, with a proven track record of leading design projects and teams.\nGraphic design mastery - exceptional proficiency in layout, typography, colour theory, and visual hierarchy.\nArt direction experience - ability to define and guide the visual style of projects and campaigns, not just execute.\n Adobe Creative Suite expertise - Photoshop, Illustrator, InDesign, After Effects (proficiency, not just familiarity).\nWorking knowledge of video editing tools - Premiere Pro, After Effects, or similar.\nHands-on experience with AI-powered creative tools - practical understanding of their capabilities, limitations, and integration into design workflows.\nStrong portfolio demonstrating brand identity & logo design, integrated marketing campaigns, and digital-first thinking.\nCommunication skills - ability to articulate design concepts, present rationale to stakeholders, and give clear creative feedback.\nIndependent operator - comfortable driving projects end-to-end without handholding.\n\nGood-to-Haves\nPrior experience in a Fintech/BFSI environment.\nProficiency in advanced design software beyond the standard Adobe suite.\nUnderstanding of UX/UI principles as they relate to visual design.\nExperience working with agencies and cross-functional teams.\nStrong understanding of digital, social, and performance-led design (what works in a feed vs. what looks good in a portfolio).\n\nEducation\nBachelor's/Master’s degree in Graphic Design, Fine Arts, Visual Communications, or a related field preferred.\n\nPortfolio Essentials\nYour portfolio is central to the shortlisting process. Please ensure it demonstrates the following:\nBody of Work\nA comprehensive portfolio showcasing a minimum of 10 years of professional graphic design work, with emphasis on leadership and art direction roles.\nSuccessful execution of diverse design projects illustrating a strong command of typography, layout, and visual storytelling.\nCase studies highlighting the strategic use of AI tools for image and video generation - detailing the process, challenges, and outcomes.\nExamples of conceptual development from initial brief to final polished creative assets, showcasing the ability to translate ideas into compelling visuals.\nEvidence of leading design initiatives, team collaboration, and art direction, with clear examples of impact on brand or business outcomes.\n\nProcess Documentation\nExamples of your approach to managing the design workflow - from concept ideation to final delivery - highlighting efficiency and quality control.\nHow you stay current with design trends and AI technologies, and how this knowledge is integrated into your design process.\nMethods for collaborating with cross-functional teams and stakeholders to ensure design solutions meet business objectives.\nExamples of how you provide art direction and feedback to junior designers to foster their development and maintain design standards.","description_format":"text","description_chars":6626,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-10-14T12:25:24Z"}],"visa":[],"liveness":{"score":58,"band":"ok","label":"Likely open","p_open":1,"p_active":0.775,"p_room":0.75,"age_days":20,"expected_fill_days":27,"reasons":["conf:1","win:late"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/airpay-graphic-designer-lead","json_url":"https://alion.io/job/airpay-graphic-designer-lead.json","meta":{"generated_at":"2026-10-22T17:07:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17935,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2783647},"rest":"https://alion.io/mcp/rest/get_company?id=2783647"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fairpay-graphic-designer-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fairpay-graphic-designer-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fairpay-graphic-designer-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/airpay-graphic-designer-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fairpay-graphic-designer-lead"}]}