{"id":1092989,"url":"https://alion.io/job/airslate-b2b-demand-generation-leader","title":"B2B Demand Generation Leader","company":{"id":2949,"name":"airSlate","domain":"airslate.com","url":"https://alion.io/company/airslate","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":96,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0.25,"time_to_fill_p50_days":55,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"ET","utc_offset_min":-5,"utc_offset_max":-5},"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":180000,"max":220000,"currency":"USD","period":"year","gross":null,"usd_annual":220000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-21T11:55:00Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-10-19T04:20:49Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":27},"description":"As our first B2B Demand Generation Leader, you'll build the function from the ground up: define the strategy, choose the tech stack, and create the repeatable pipeline machine that scales signNow and AltaFlow B2B revenue. You'll inherit an existing sales motion, established brands, and a self-service customer base of millions - your job is to accelerate what's already working, not prove a concept.\nThis is a greenfield mandate with a real commercial foundation beneath it. If you've built before, you'll know how rare that combination is.\nSalary range: $180,000/yr - $220,000/yr\nWhat you'll work on:\nBuild and lead airSlate’s B2B demand-generation function and team across the portfolio, initially prioritizing SignNow and AltaFlow.\nDesign and execute integrated ABM, lead-generation and nurture programs for SMB, mid-market and selected enterprise buyers.\nJointly set MQL, sourced-pipeline and funnel-conversion targets with Sales, RevOps and each BU, and own delivery against them.\nDefine and continually improve target-account selection, qualification, lead scoring, routing, handoff and follow-up SLAs with Sales and RevOps.\nPartner with GTM Leaders, PMMs and Campaign Strategy to translate ICP, positioning and business priorities into campaigns and sales-ready assets.\nInstrument attribution and report conversion from demand source through sales-accepted opportunity; optimize by campaign, source, segment and product.\nAssess current people, processes and technology; redeploy and hire talent as appropriate, and build repeatable operating cadences with Marketing Ops, Data and the CIO.\nRequirements:\n8-12+ years in B2B demand generation, including direct experience building and scaling a function from an early stage; B2B SaaS experience required.\nDemonstrated record of producing measurable sourced pipeline for sales-assisted SMB/mid-market motions through ABM, lead generation and nurture.\nProven ability to operate as a peer to Sales and RevOps and to define, defend and improve MQL criteria, scoring, routing, handoffs, SLAs and pipeline commitments.\nHands-on builder and people leader who can personally design and run programs before the team is fully staffed, then recruit, coach and scale the organization.\nStrong command of modern MarTech/RevOps systems, attribution and funnel analytics; able to partner on stack and data architecture without depending entirely on others.\nComfortable in a multi-product, multi-BU environment with differing GTM motions; PLG-to-sales-assisted experience strongly preferred.\nStrong customer and market orientation, executive communication and fluent English; U.S. location preferred, or Western Europe with meaningful U.S. customer exposure and Eastern Time overlap. Regular travel expected.\nBachelor’s degree or equivalent relevant professional experience. 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