{"id":1185658,"url":"https://alion.io/job/aiwanmobile-akakoqiyeshuweixingxiaozhurenguanrishi","title":"中小企業數位行銷主任管理師","company":{"id":1952810,"name":"Taiwanmobile","domain":"taiwanmobile.com","url":"https://alion.io/company/taiwanmobile","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Career site","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Taipei, Taiwan"],"countries":["TW"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":40000,"max_usd":90000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2436},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-09-24T14:44:36Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-24T14:47:07Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"工作內容\n台灣大哥大中小企業事業致力於協助中小企業完成數位轉型，讓街邊店面與商圈品牌在競爭激烈的市場中，能透過數據與系統化行銷持續成長。OP 開店包整合多項數位工具與服務，協助商家優化營運流程、提升曝光與轉換效率，並建立可長期累積的經營基礎。\n本職務將負責台灣大哥大中小企業事業的整體數位行銷策略，從流量佈局、品牌曝光到商機轉換，建立可複製、可擴張的 B2B SaaS 成長模式！\n職務說明\n規劃整體數位行銷策略：整合 Paid Media、Owned Media，打造完整的 B2B行銷漏斗，推動穩定的商機成長。\nPaid Media 成效管理：規劃並優化 Google Ads、Meta Ads 等成效型廣告，負責名單品質、轉換成本與成效指標，持續優化投放策略。\nOwned Media 與內容成長：主導官網、Landing Page、部落格與 GEO 內容策略，將產品價值轉化為可被搜尋、理解與轉換的內容。\n跨部門協作：與產品、業務、營管團隊密切合作，確保行銷策略能有效支援商機開發與實際導入成果。\n數據分析與優化：透過 Google 分析、Ahrefs、Google Search Console、廣告後台與內部數據等，分析行銷成效並提出可執行的優化建議。\n更多關於台灣大哥大中小企業處：\nhttps://sme.taiwanmobile.com/\nhttps://blog.opbiz.tw/\n條件要求\n專業能力：\n8年以上數位行銷相關經驗，5 年以上 B2B 行銷經驗\n熟悉 Paid Media、Owned Media 的整合規劃與執行\n曾實際負責名單成效、商機轉換或營收相關指標\n熟悉 Google Ads、Ahrefs、Meta Ads、GA、Google Search Console 等行銷工具\n具備數據分析能力，能依據成效調整策略與資源配置\n個人特質：\n具高度自我驅動力，能獨立規劃並推動行銷專案\n能從市場、產品與客戶角度思考行銷策略，而非只關注曝光\n擅長跨部門溝通，能在快速變化的環境中保持清晰判斷\n對中小企業經營場景與痛點具高度理解與敏感度\n加分項：\n曾參與 SaaS 產品成長期（0 → 1 或 1 → 規模化）\n具 電信、SME、餐飲、零售或電商平台相關產業經驗","description_format":"text","description_chars":947,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Chinese","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-24T14:44:36Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":24,"reasons":["conf:10","win:early"],"computed_at":"2026-09-25T01:40:51Z"},"pay":null,"html_url":"https://alion.io/job/aiwanmobile-akakoqiyeshuweixingxiaozhurenguanrishi","json_url":"https://alion.io/job/aiwanmobile-akakoqiyeshuweixingxiaozhurenguanrishi.json","meta":{"generated_at":"2026-09-25T01:40:51Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1702,"day_limit":5000,"remaining_today":3298,"minute_limit":60,"resets_at":"2026-09-26T00:00:00Z"}}}