{"id":91576,"url":"https://alion.io/job/aj-bell-customer-marketing-analytics-manager-ftc","title":"Customer Marketing Analytics Manager (FTC)","company":{"id":4345,"name":"AJ Bell","domain":"ajbell.co.uk","url":"https://alion.io/company/aj-bell","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":65000,"max":75000,"currency":"GBP","period":"year","gross":null,"usd_annual":100176},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Power BI","optional":false},{"name":"Snowflake","optional":false}],"status":"closed","first_seen_at":"2026-08-17T16:19:07Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-27T12:44:42Z","board_verified":false,"closed_at":"2026-10-27T12:44:42Z","days_open":70,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":70},"description":"12-Month Fixed-Term Contract\nTurn insight into better customer experiences.\nAt AJ Bell, we believe investing should feel good. For our customers, that means making investing simpler, more relevant and easier to navigate. Behind those experiences is better understanding of what customers need, what works and where we can improve.\nAs Customer Marketing Analytics Manager, you'll help Customer Marketing make better decisions through robust measurement, experimentation and actionable insight. You'll build the frameworks, tools and analytical capability that help us understand the impact of our campaigns, optimise what we do and create more relevant experiences for our customers.\nWorking across Customer Marketing, CRM and Strategy & Insights, you'll establish and evolve our testing and measurement capability. You'll make sure campaigns are designed with meaningful measures of success from the outset, and that the results lead to clear actions.\nAs an individual contributor, you'll combine analytical expertise with strong stakeholder management, acting as the bridge between marketing, CRM, data and insights. You'll translate business objectives into analytical approaches that support customer and commercial growth, while helping Marketing Managers access and use insight more effectively.\nWhat you'll do\nBuild a stronger test-and-learn culture\nDevelop and operationalise Customer Marketing's A/B testing and control group strategy, establishing a structured test-and-learn framework that enables continuous optimisation.\nDesign robust measurement methodologies, ensuring campaigns are configured to produce statistically meaningful and commercially relevant results.\nDevelop and embed consistent KPIs, success measures and measurement frameworks across\nMake campaigns more measurable\nWork closely with CRM throughout campaign planning and delivery to ensure campaigns, tests and control groups are configured correctly and aligned to agreed measurement objectives.\nDefine and document campaign measurement and data requirements, ensuring the appropriate data is captured to support analysis, reporting and optimisation.\nChampion best practice in campaign measurement, experimentation and performance evaluation across Customer Marketing.\nBuild reporting people can use\nOwn and evolve the Customer Marketing Measurement Framework, ensuring consistent KPIs, measurement methodologies and reporting are applied across all Customer Marketing activity and remain aligned to business objectives.\nPartner with CRM and Strategy & Insights to develop scalable reporting and dashboards that provide a consolidated view of Customer Marketing performance.\nDevelop scalable reporting and dashboards that provide a consolidated view of Customer Marketing performance across Bloomreach, Power BI and other data sources, including Snowflake, Google Analytics and Content Square.\nDevelop standardised reporting, dashboards and self-service tools that enable Marketing Managers to access insight and monitor campaign performance.\nContinuously improve reporting and measurement capabilities to support a growing Customer Marketing function.\nTurn data into action\nAnalyse campaign performance, customer behaviour and commercial outcomes to identify trends, opportunities and risks.\nTranslate complex data into clear, actionable insights and recommendations that inform campaign optimisation, investment decisions and future planning.\nSurface key risks and opportunities to senior stakeholders, providing context and clear recommendations for action.\nBuild analytical capability across Customer Marketing\nAct as the primary liaison across Marketing, CRM, Data and Insights teams, aligning priorities, translating business requirements and ensuring timely delivery of analytical solutions.\nSupport Marketing Managers in developing their analytical capability through coaching, knowledge sharing and embedding best practice.\nPromote a culture of experimentation, evidence-based decision making and continuous improvement across the Customer Marketing team.\nKeep abreast of emerging measurement approaches, analytical techniques and marketing technologies, identifying opportunities to improve how Customer Marketing measures and optimises performance.\nKeep measurement responsible and well governed\nEnsure marketing measurement and reporting activities comply with regulatory requirements, data governance standards and customer privacy obligations.\nSupport the business in meeting its regulatory responsibilities, including Consumer Duty, by ensuring appropriate controls and measurement are in place.\nIdentify and escalate data-related risks or issues, working collaboratively to ensure they are effectively managed.\nWhat we're looking for\nYou'll be an experienced marketing analytics or customer analytics professional who can combine strong analytical thinking with commercial judgement and excellent communication. You'll be comfortable working with technical data and measurement methodologies, but just as importantly, you'll be able to explain what the findings mean and influence others to act on them.\nExperience\nExperience developing and embedding marketing measurement, experimentation or customer analytics capabilities.\nExperience establishing best practices, improving analytics maturity and embedding scalable measurement approaches.\nExperience working with CRM teams and marketing automation platforms.\nStrong understanding of customer marketing, CRM and customer lifecycle marketing principles.\nExperience designing A/B tests, control groups and measurement frameworks that deliver statistically meaningful and commercially actionable insight.\nProven ability to translate business objectives into analytical approaches and actionable recommendations.\nExperience developing and owning marketing performance reporting and measurement frameworks, including regular reporting to senior stakeholders, using Power BI or similar visualisation tools.\nStrong stakeholder management skills.\nKnowledge\nMarketing effectiveness, campaign measurement, attribution, incrementality and ROI evaluation.\nStatistical testing methodologies, including A/B testing, control groups and significance testing.\nReporting and visualisation approaches that enable effective decision making.\nUnderstanding of customer lifecycle marketing, segmentation, personalisation, loyalty and retention strategies.\nKnowledge of customer data models, CRM platforms and data governance principles.\nAn understanding of platforms such as Bloomreach, Snowflake, Google Analytics and Content Square would be advantageous.\nSkills\nStrong commercial and analytical acumen with the ability to translate insight into strategies that drive customer and commercial outcomes.\nExcellent communication and data storytelling skills, adapting insight for both technical and non-technical audiences.\nAbility to influence stakeholders and build strong cross-functional relationships.\nExperience using Power BI, Excel and marketing analytics tools to interrogate and present data.\nHighly organised with the ability to manage multiple priorities and drive continuous improvement.\nPassion for experimentation, optimisation and using evidence to improve customer outcomes.\nAbout AJ Bell\nAt AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension, or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.\nWe're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.\nToday, over 762,000 customers trust us to manage more than £121.5 billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.\nCustomer insight plays an important role in that ambition. By understanding what customers need and using evidence to improve how we communicate with them, we can create experiences that are more relevant, useful and effective.\nWe're proud to be recognised as a Great Place to Work® for the past two years, building on six consecutive years as one of the UK's Best 100 Companies to Work For. It's recognition we're proud of and a reflection of the supportive and collaborative culture we strive to create for our people.\nWhat we offer\nSalary £65,000 - £75,000 depending on experience \n27 days holiday, increasing with service + buy/sell scheme + bank holidays \n8% Pension with matched contributions \nDiscretionary bonus scheme \nShare schemes (including free shares and BAYE) \nHealth Cash Plan and discounted private healthcare \nFree gym \nEnhanced family leave (subject to qualifying criteria) \nTravel and bike loan schemes \nEmployee Assistance Programme \nLife at AJ Bell\nRegular social events including summer and Christmas parties \nLearning and development opportunities tailored to you \nCasual dress code \nFriendly, supportive team environment \nOur ways of working\nWe offer hybrid working, with a minimum of 50% of your working time per month spent in the office. This role is based in London.\nFor new starters, there is an initial period of full-time office working to help you settle in and build relationships.\nInclusion & diversity\nWe’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.\nWe welcome applications from all backgrounds and make hiring decisions based on skills, experience, and potential.","description_format":"text","description_chars":9543,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Parental leave"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Wealth Management & Financial Advisors","Investing Apps & Robo-Advisors","Online Brokerage & Trading Platforms"],"lifecycle":[{"event":"open","at":"2026-08-17T16:19:07Z"},{"event":"close","at":"2026-10-27T12:44:42Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-10-30T06:20:16+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":null,"pay":{"stated_usd_annual":100176,"is_top_pay":false},"html_url":"https://alion.io/job/aj-bell-customer-marketing-analytics-manager-ftc","json_url":"https://alion.io/job/aj-bell-customer-marketing-analytics-manager-ftc.json","meta":{"generated_at":"2026-10-30T21:41:34Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12240,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4345},"rest":"https://alion.io/mcp/rest/get_company?id=4345"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Faj-bell-customer-marketing-analytics-manager-ftc"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Faj-bell-customer-marketing-analytics-manager-ftc"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Faj-bell-customer-marketing-analytics-manager-ftc"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/aj-bell-customer-marketing-analytics-manager-ftc\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Faj-bell-customer-marketing-analytics-manager-ftc"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":91576}},{"tool":"search_jobs","arguments":{"company":"ajbell.co.uk","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":91576},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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