{"id":4260387,"url":"https://alion.io/job/alan-brand-manager-b2b","title":"Brand Manager (B2B)","company":{"id":4773,"name":"Alan","domain":"alan.com","url":"https://alion.io/company/alan","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":88,"open_postings":22,"ghost_share":0,"stale_share":0.682,"repost_share":0,"time_to_fill_p50_days":17,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["France"],"countries":["FR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-13T12:56:32Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T21:28:20Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Health can’t wait.\nNot for symptoms to get worse. Not for a six-month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.\nAlan exists to end the wait.\nHealth is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.\nSo we are building thenew standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.\nWe are on an incredible journey to build a global leading company, with aunique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.\nPrevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.\nRole overview\nAlan has passed 1M members, works with 40K+ companies and operates in seven countries. New products and a flagship international event are coming, and the Brand team is investing in bigger campaigns. So far brand spend has gone mostly to broad awareness. We now need targeted B2B campaigns for specific verticals (for example TNS, retirees, very small company owners), run alongside the broad campaigns to reinforce them.\nYou'll own these vertical B2B brand campaigns for France, plus a portfolio of other brand projects. You'll work closely with the Brand Lead, Product Marketing, Growth, segment owners and Sales. This is an individual-contributor role at C1-D level.\nWhat you'll do\nVertical campaigns: Define the audience, message, proof points and channels for each priority vertical. Choose priorities and objectives with segment owners, Growth and Product Marketing. Run each campaign from brief to post-mortem, and build reusable toolkits (messaging, assets, case studies) for other teams.\n\nProduct and offer launches: Support the launch of new product features (e.g. Mo, Alan Précision) and new offers (e.g. Alan retirees) in France. Work in strong collaboration with the Product teams to build a creative, impactful go-to-market that stands out in the market. Turn product positioning into launch plans and assets.\n\nPartnerships and events: Run vertical-specific events, sponsorships, ambassador and creator partnerships that build credibility with each audience.\n\nLocal markets: Give feedback on local briefs and plans. Spot French initiatives that could scale to other markets and capture them in playbooks.\n\nMeasurement: Set KPIs for every project (reach in the target, qualified leads, pipeline influenced, brand perception). Run test-and-learn with Growth and Data. Manage budgets, vendors and deadlines.\n\nYou're a good fit if you\nHave7+ years of in-house brand marketing (B2C, B2B or B2B2C). Paid media or media planning is a big plus.\n\nHaveled at least two B2B campaigns or brand projects end to end, and can walk us through the problem, your choices and the measurable result.\n\nHave managed agencies and budgets and made trade-offs when resources were tight.\n\nAre ageneralist across campaigns, content, partnerships, events and PR, with sharp creative judgment you can defend with senior stakeholders.\n\nSetbrand KPIs and link brand work to pipeline or lead quality.\n\nWork well with Sales and Growth and can influence without authority.\n\nWritten and verbal communication fluency inEnglish and French\n\nFor this opportunity, we are aiming to hire within theC1-Dlevel range.\nImportant note: we hire people, not roles.\nIf you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success.\nIf you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?\nRemember, this is just a guide, not a checklist. We'll be thrilled to receive your application!\nCheck out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.\nYou want to know more about Alan?\nPerks & Benefits: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.\n\nA strong culture: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work","description_format":"text","description_chars":4676,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"French","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"France","iso":"FR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Insurance & Benefits","InsurTech"],"lifecycle":[{"event":"open","at":"2026-11-13T15:15:23Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":17,"reasons":["conf:5","win:early","comp:brand"],"computed_at":"2026-11-14T02:29:43Z"},"pay":null,"html_url":"https://alion.io/job/alan-brand-manager-b2b","json_url":"https://alion.io/job/alan-brand-manager-b2b.json","meta":{"generated_at":"2026-11-14T02:29:43Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3280,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4773},"rest":"https://alion.io/mcp/rest/get_company?id=4773"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Falan-brand-manager-b2b"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Falan-brand-manager-b2b"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Falan-brand-manager-b2b"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/alan-brand-manager-b2b\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Falan-brand-manager-b2b"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4260387}},{"tool":"search_jobs","arguments":{"company":"alan.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4260387},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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