{"id":350540,"url":"https://alion.io/job/alcon-brand-manager-vision-care","title":"Brand Manager, Vision Care","company":{"id":5809,"name":"Alcon","domain":"alcon.com","url":"https://alion.io/company/alcon","size_band":"1001-5000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Workday","truth_index":{"grade":"A","score":92,"open_postings":27,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Macquarie Park, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":58000,"max_usd":139000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":905},"experience_years_min":3,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-07T00:00:00Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T00:50:09Z","board_verified":true,"closed_at":null,"days_open":48,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":48},"description":"At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with integrity as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.\nJob Purpose\nReporting to the Group Brand Manager, the Brand Manager, Vision Care will be responsible for the Contact Lens Care portfolio and the TOTAL brand, while supporting customer marketing initiatives for EssilorLuxottica and Independent customers. The role will plan, execute and evaluate affiliate marketing strategy and initiatives to successfully promote the relevant portfolios and build strong external relationships with customers and key opinion leaders within the optometric industry.\nMajor Accountabilities (Main results of the job to be achieved )\nBrand & Portfolio Management\nLead the development, execution and evaluation of annual marketing plans for the Contact Lens Care portfolio and TOTAL brand, ensuring alignment with IMG strategic priorities. This involves the preparation of a range of analytical information and informative documents and ensuring appropriate internal and external consultations have taken place within the Company. \nDeliver agreed sales & market share goals through effective portfolio management and execution excellence.\nIdentify growth opportunities through customer, market and competitive insights, translating findings into impactful commercial and marketing initiatives.\nDrive ongoing portfolio performance monitoring, including analysis of sales, market trends, consumer behaviour, customer feedback and competitive activity to recommend corrective actions and opportunities for growth.\nConduct customer surveys and market research to obtain market information about the organisation, department, contact lens/ contact lens care products and services. Identification of market trends in industry to facilitate the development of promotional and point of sale material comparing the product with key competitors\nMarketing Insight, Activation & Content Development\nLead the localisation and deployment of IMG campaigns within scope, as well as creating the local materials ensuring relevance and effectiveness within the ANZ market.\nDevelop and execute integrated marketing campaigns across professional, customer and consumer touchpoints.\nManage the creation, approval and deployment of promotional materials, point-of-sale assets, educational resources and sales tools in accordance with regulatory, legal and compliance requirements and cascading/ training to sales team.\nPlan and run digital, media and communication strategies through agency and conduct campaign optimisation.\nCustomer Marketing & Commercial Excellence\nPartner closely with EssilorLuxottica, Independent and other key customers to develop and implement customer-specific marketing initiatives that drive category growth, brand recommendation and commercial performance.\nSupport customer business planning processes through the development of tailored activation programs, promotional campaigns and value-added marketing solutions.\nBuild strong relationships with key customers, industry stakeholders and Key Opinion Leaders (KOLs) to strengthen brand advocacy and market influence.\nCollaborate with Sales and Customer Excellence teams to ensure seamless execution of customer activation plans and promotional programs.\nDevelop and assist in promotions at various trade shows, professional speaking events and customer training programs. Participation in local and national conferences in order to gain insight from customer, competitive insight and execution of marketing requirements.\nCollaborate with Field Sales, Key Account, Customer Service, ComEx/ ComOpps, Regulatory Affairs, Medical Affairs, Supply Chain, Finance and external agency partners to drive business outcomes.\nFinancial & Operational Management\nManage assigned marketing budget and sample budget, ensuring efficient allocation of resources and adherence to financial targets and governance processes.\nMonitor marketing investment performance and recommend optimisations to maximise return on investment.\nResponsible for forecasting and inventory planning for relevant portfolio\nKey Performance Indicators\nStrategic Planning\n3 year strategic, 12 month brand plans and 12 month tactical plans completed by set deadlines\nPlans regularly reviewed and updated to meet changes in market trends\nInvolvement of all relevant internal stakeholders in the formulation of the plans\nTactical Execution\nEngagement and buy-in of the Sales team and key internal stakeholders in the brand plans\nEarly identification, tracking, monitoring and communication of project-related issues, scope changes, variances and contingencies that may arise during the implementation\nProject measures - on time on budget, key milestones identified, analysis performed and ROI completed\nFinancial Management\nBe within 5% of forecast accuracy for budgets and A&P spend\nMeeting ad-hoc regional requests\nTeam Franchise Leadership\nPresentations at Sales Conference\nDirect observation / key feedback that demonstrates strong proactive relationships\nRegular involvement in day to day field activities\nMinimum Education\nBachelor’s degree in Marketing, Commerce or Science\nExperience requirements\n>3 years' experience in marketing management positions within consumer health / pharmaceutical / med device regulated environment\nExperience in both direct to consumer & healthcare professional marketing.\nPrior experience in product launches.\nPreferred:\nStrong technical/clinical understanding of the eye and ideally the ophthalmic Vision Care business.\nThis role requires to work onsite Alcon's Macquarie Park office.\nNo visa sponsorship will be provided for this role.\nLanguages:\nProficient in English\nSpecific Professional Competencies:\nMinimum/Essential:\nCollaboration and ability to be proactive\nBusiness Acumen\nDealing with Ambiguity\nLogical thinking, attention to detail and ability to work autonomously\nCreativity\nPresentation Skills\nStrong analytical, strategic and problem solving skills\nPreferred:\nDrive for Results\nProcess Management\nCommunication & Stakeholder influencing\nAbility to navigating between strategic top level thinking and execution in both a commercial and financial sense\nHow You Can Thrive at Alcon:\nOpportunity to work with a leading global medical device company.\n\nCollaborate with a diverse and talented team in a supportive work environment.\n\nCompetitive compensation package and comprehensive benefits.\n\nContinuous learning and development opportunities.\n\nAlcon Careers\nSee your impact at alcon.com/careers\nATTENTION: Current Alcon Employee/Contingent Worker\nIf you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.\nFind Jobs for Employees\nFind Jobs for Contingent Worker","description_format":"text","description_chars":7020,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":true}]},"benefits":["Continuous learning","Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Vision Care & Ophthalmology","Health Care"],"lifecycle":[{"event":"open","at":"2026-09-05T18:54:27Z"},{"event":"close","at":"2026-09-17T14:10:36Z"},{"event":"reopen","at":"2026-09-23T07:03:31Z"}],"liveness":{"score":18,"band":"cold","label":"Long shot","p_open":1,"p_active":0.501,"p_room":0.36,"age_days":48,"expected_fill_days":27,"reasons":["conf:0","win:tail","crowd:brand"],"computed_at":"2026-09-24T01:22:49Z"},"pay":null,"html_url":"https://alion.io/job/alcon-brand-manager-vision-care","json_url":"https://alion.io/job/alcon-brand-manager-vision-care.json","meta":{"generated_at":"2026-09-24T01:22:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}