{"id":1171938,"url":"https://alion.io/job/alcon-sr-manager-direct-to-patient-marketing-media-partnerships","title":"Sr. Manager, Direct to Patient Marketing - Media & Partnerships","company":{"id":5809,"name":"Alcon","domain":"alcon.com","url":"https://alion.io/company/alcon","size_band":"1001-5000","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":92,"open_postings":29,"ghost_share":0,"stale_share":0.31,"repost_share":0,"time_to_fill_p50_days":26,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Fort Worth, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":91000,"max_usd":191000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1808},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-24T08:17:47Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-24T15:42:17Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.\nWe foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Sr. Manager, Direct to Patient Media & Partnerships supporting the US Vision Care Lens Marketing Team, you will lead integrated media, digital marketing, and strategic partnership initiatives that drive consumer awareness, engagement, and business growth. Based onsite in Fort Worth, Texas, this role is ideal for a marketing leader with expertise in direct-to-consumer (DTC) marketing, paid media, media strategy, influencer and partnership marketing, agency leadership, and data-driven decision making, who thrives in a collaborative, fast-paced environment and is passionate about delivering meaningful customer experiences.\nIn this role, a typical day will include:\nServe as primary business lead for media and partnership agency relationships.\nDirect media agency planning processes, investment recommendations, and performance reporting to deliver integrated paid media strategies and execution.\nPartner closely with Brand Marketing, Content Marketing, Retail Marketing, Analytics, and Digital teams to ensure integrated execution.\nPartner with analytics teams and media agencies to define measurement frameworks, KPIs, attribution approaches, and optimization plans.\nUtilize AI-enabled marketing tools and advanced analytics to improve planning, targeting, performance measurement, and operational efficiency\nIdentify, evaluate, negotiate, and manage consumer-facing partnerships that accelerate awareness, consideration, trial, and conversion.\nLead partnership planning from business case development through execution and post-program evaluation\nOriginate and develop integrated marketing activations with retail partners, affinity organizations, influencers, publishers, and complementary brands.\nWHAT YOU’LL BRING TO ALCON:\nBachelor’s Degree or Equivalent years of directly related experience (or high school +15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)\n7 Years of Relevant Experience\n5 Years of Demonstrated Leadership\nThe ability to fluently read, write, understand and communicate in English \nTravel requirements: 15%\nRelocation/Sponsorship Assistance: Not Available\nPreferred\nExperience in healthcare, medical device, consumer health, vision care, or another regulated industry.\nExperience supporting direct-to-consumer, DTC, direct-to-patient, or patient marketing initiatives.\nExperience developing integrated media plans across paid social, digital, programmatic, search, retail media, and emerging channels.\nExperience originating, evaluating, negotiating, executing, and measuring consumer-facing partnerships.\nExperience managing media, digital, performance marketing, or influencer agencies.\nExperience activating partnerships with affinity or membership organizations, creators or influencers, publishers, retail partners, complementary brands, or sports and entertainment properties.\nExperience translating consumer, cultural, audience, and performance insights into actionable media or partnership recommendations.\nExperience influencing cross-functional stakeholders and leading complex initiatives through ambiguity.\nExperience using AI-enabled marketing tools or advanced analytics to improve targeting, measurement, optimization, or operational efficiency.\nHow to Thrive at Alcon:\nBenefit from working in a highly collaborative and diverse environment where your contribution is valued. \nAlcon provides a robust benefits package including health, life, retirement, paid time off, and much more! \nJoin Alcon’s mission to provide top-tier, innovative products and solutions that enhance sight, enhance lives, & help others \"See Brilliantly!\" \nAlcon Careers\nSee your impact at alcon.com/careers\nATTENTION: Current Alcon Employee/Contingent Worker\nIf you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.\nFind Jobs for Employees\nFind Jobs for Contingent Worker\nALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY\nAlcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to  and let us know the nature of your request and your contact information.","description_format":"text","description_chars":5216,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":true,"industries":["Health Care","Vision Care & Ophthalmology"],"lifecycle":[{"event":"open","at":"2026-09-24T08:17:47Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":26,"reasons":["conf:2","win:early","comp:brand"],"computed_at":"2026-09-24T18:08:05Z"},"pay":null,"html_url":"https://alion.io/job/alcon-sr-manager-direct-to-patient-marketing-media-partnerships","json_url":"https://alion.io/job/alcon-sr-manager-direct-to-patient-marketing-media-partnerships.json","meta":{"generated_at":"2026-09-24T18:08:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}