{"id":1397233,"url":"https://alion.io/job/align-technology-marketing-manager-nordics","title":"Marketing Manager, Nordics","company":{"id":678151,"name":"Align Technology","domain":"aligntech.com","url":"https://alion.io/company/align-tech","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":{"grade":"A","score":100,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":15,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Copenhagen, Denmark"],"countries":["DK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":54000,"max_usd":141000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2798},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Outlook","optional":false}],"status":"live","first_seen_at":"2026-09-27T13:56:18Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-23T17:39:05Z","board_verified":true,"closed_at":null,"days_open":26,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":26},"description":"As Marketing Manager, Nordics, you will be responsible for developing and executing the marketing strategy and annual marketing plan for one of our business channels across the Nordic region, in line with company objectives, regional priorities, and global strategy.\n\nYou will play a key role in accelerating business growth by identifying market opportunities, driving customer engagement, strengthening customer adoption, and delivering impactful marketing initiatives that support our commercial objectives.\n\nWorking closely with commercial, clinical, and regional marketing teams, you will translate customer insights into effective marketing programs that drive customer success and long-term business performance.\n\nYou will report to the Senior Marketing Manager, Nordics and be based in Copenhagen, with regular travel across the Nordic region.\nRole expectations\nStrategic Growth & Business Development\nLead the strategic growth of your assigned business channel across the Nordics by identifying and executing high-impact growth opportunities in alignment with EMEA strategy and in close collaboration with the commercial organization and Senior Marketing Manager.\nProactively represents the Nordic region and our customers by providing market insights, customer feedback, competitive intelligence, and business analytics to support new product development and global strategy.\nIdentify local growth opportunities and champion initiatives that support business expansion beyond regional marketing plans.\n Focus on end-to-end excellence across products, services, and customer experiences while maintaining a broad market perspective and identifying future opportunities.\n Generate actionable customer, market, and competitive insights to shape commercial priorities and marketing investments.\nMarketing Planning & Execution\nDevelop and execute the annual marketing plan for the assigned business channel, ensuring alignment with commercial objectives, company strategy, regional priorities, and global direction.\nLead and execute channel marketing initiatives, including congresses, summits, customer events, speaker programs, educational activities, marketing playbooks, digital campaigns, and customer engagement programs.\nOwn the end-to-end planning and delivery of key initiatives by defining timelines, responsibilities, materials, agency deliverables, stakeholder briefings, field team alignment, attendance where relevant, and post-activity follow-up.\nChampion regional and central marketing programs locally in close collaboration with sales, clinical, and regional teams, ensuring activities are translated into clear and practical execution for the Nordic markets.\nUse analytics and insights, including campaign ROI, customer reimbursement trends, market dynamics, competitive activity, and customer feedback, to continuously optimize marketing performance and improve future activities.\nSupport successful product launches, commercialization strategies, and customer adoption initiatives.\nKOL & Customer Engagement\n Build and maintain strong relationships with KOLs, speakers, key customers, institutions, and professional associations across the Nordics.\nPartner with external stakeholders to deliver educational, scientific, and professional initiatives that strengthen customer engagement and thought leadership.\nIdentify, brief, and support speakers and KOLs for congresses, educational programs, and customer-facing activities.\nCross-Functional Leadership\nPartner closely with Commercial, Clinical, Finance, Education, Regional Marketing, and local country teams to ensure aligned execution and measurable business impact.\nProvide channel expertise, customer insights, campaign materials, messaging, and practical guidance to support successful local execution.\n Build stakeholder alignment across functions and markets to drive implementation of strategic initiatives.\n\nDigital Marketing & Innovation\nUtilize digital communication platforms, marketing technologies, AI-enabled tools, automation solutions, and analytics platforms to deliver and optimize marketing activities.\nDeliver integrated omnichannel campaigns that enhance customer engagement throughout the customer journey building the future of Digital dentistry.\nExplore innovative approaches to customer engagement and continuously evaluate emerging marketing trends and leverage EMEA and global best practices \n\nTraining & Capability Building (consider erasing - repetition)\nTrain and educate country stakeholders on relevant aspects of the business channel, customer journey, brand strategy, products, and marketing initiatives.\nDevelop training materials and supporting collateral to enable effective execution across local teams and share best practices, customer insights, and market learnings to support continuous improvement across the Nordic organization.\n\nWhat we're looking for\n Experience\n4+ years of relevant experience in B2B or healthcare marketing, preferably within the medical device, pharmaceutical, healthcare, life sciences, or Fast-Moving Consumer Healthcare (FMCH) industries.\nDemonstrated experience developing and implementing successful marketing strategies and campaigns.\nExperience working cross-functionally with commercial, clinical, and field-based teams.\nExperience managing agencies, events, and external partners.\nProven ability to use data and insights to drive decision-making and business results.\nHands-on experience with congress participation, event execution, agency coordination, customer-facing activities, digital campaigns, marketing materials, and follow-up processes.\n\nSkills\nStrong strategic mindset and commercial acumen.\nAbility to identify growth opportunities and translate insights into actionable initiatives.\nStrong stakeholder management and influencing skills.\nExcellent project management and organizational capabilities.\nAbility to work independently and navigate a matrix organization.\nComfortable balancing strategic planning with hands-on execution.\nProactive problem-solving skills with strong attention to detail.\nResults-oriented and customer-focused approach.\nExcellent written, verbal, and presentation skills.\n\nQualifications\nBachelor’s degree in Marketing, Business, Life Sciences, or a related discipline is required; a Master’s degree is considered an advantage.\nProficiency in Microsoft Word, Excel, PowerPoint, Outlook, and AI-enabled productivity tools.\nFluent in English.\nFluent in Danish or Swedish.","description_format":"text","description_chars":6462,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Swedish","level":"Advanced (C1)","optional":false},{"language":"Danish","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Denmark","iso":"DK","kind":"region"},{"name":"Finland","iso":"FI","kind":"region"},{"name":"Norway","iso":"NO","kind":"region"},{"name":"Sweden","iso":"SE","kind":"region"},{"name":"Iceland","iso":"IS","kind":"region"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Dental Products & 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