{"id":2844784,"url":"https://alion.io/job/align-technology-senior-marketing-manager","title":"Senior Marketing Manager","company":{"id":678151,"name":"Align Technology","domain":"aligntech.com","url":"https://alion.io/company/align-tech","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["France"],"countries":["FR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":82000,"max_usd":193000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5136},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-18T10:34:38Z","employer_posted_date":"2026-10-18","last_verified_at":"2026-10-21T12:07:15Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"The Senior Marketing Manager is responsible for driving sustainable business growth by developing and executing strategic marketing initiatives that strengthen brand awareness, accelerate customer acquisition and engagement, and increase adoption of the company's solutions and services.\nThe role acts as a strategic business partner to Commercial, Clinical, Customer Success and Commercial Excellence teams, translating market insights into impactful marketing programs that support business objectives and revenue growth.\nThe position serves as the voice of the customer, ensuring that portfolio strategies, marketing investments and customer engagement programs generate measurable commercial impact while enhancing brand value and customer loyalty.\nRole expectations\nStrategic Marketing & Business Growth\nDevelop and execute the annual marketing strategy aligned with business priorities and revenue objectives.\nIdentify market opportunities, customer needs and competitive trends to drive sustainable growth.\nContribute to business planning, forecasting, financial reviews and strategic decision-making.\nMonitor business performance and recommend corrective actions and growth initiatives.\nPartner with commercial leadership to align marketing priorities with sales objectives.\nBrand Strategy & Positioning\nDevelop and execute brand activation plans that strengthen brand awareness, preference and customer engagement.\nDefine customer-centric value propositions and messaging frameworks across key customer segments.\nEnsure consistent brand positioning and communication across all customer touchpoints.\nLeverage customer insights, market intelligence and competitive analysis to optimize marketing strategies.\nCollaborate with corporate, legal and compliance teams to ensure messaging consistency and adherence to company standards.\nCustomer Acquisition, Engagement & Omnichannel Marketing\nLead integrated omnichannel marketing programs that support customer acquisition, activation, development and retention.\nDesign customer journeys and engagement strategies that improve customer experience and business outcomes.\nLeverage digital platforms, social media, events and field marketing initiatives to maximize reach and engagement.\nEvaluate campaign performance and customer engagement to continuously optimize marketing effectiveness.\nPartner with sales teams to improve conversion and customer adoption.\nProduct Commercialization & Lifecycle Management\nLead commercialization plans for new products, services and strategic initiatives.\nSupport product launches through effective go-to-market strategies and cross-functional collaboration.\nManage the customer lifecycle to drive adoption, utilization and long-term growth.\nDevelop sales enablement tools, customer-facing materials and training programs that support successful product adoption.\nWork closely with commercial teams to accelerate adoption and maximize business impact.\nStakeholder Engagement & Market Development\nBuild and maintain strong relationships with key customers, industry stakeholders, partners and influencers.\nRepresent the company at industry events, conferences and customer engagements.\nCollaborate with commercial and clinical teams to gather market insights and adapt strategies accordingly.\nSupport customer advocacy and thought leadership initiatives that strengthen market presence.\nIdentify and develop strategic partnerships that contribute to business growth.\nMarketing Excellence & Performance Management\nDefine, track and report key marketing and business KPIs.\nConduct regular business and brand performance reviews and provide recommendations to leadership teams.\nManage marketing budgets and ensure efficient allocation of resources and investment prioritization.\nLead agency relationships and external marketing partners.\nChampion data-driven decision-making and continuous improvement across marketing activities.\nDrive cross-functional alignment and execution excellence within a highly matrixed environment.\nWhat we're looking for\nEducation\nBachelor's degree in Marketing, Business, Life Sciences or related field.\nMBA or advanced business qualification preferred.\nExperience\n10+ years of experience in strategic marketing, product marketing, brand management or commercial marketing.\nProven track record in developing and executing successful growth strategies and marketing campaigns.\nExperience in healthcare, medical devices, MedTech or consumer-oriented industries preferred.\nDemonstrated success in product commercialization and go-to-market execution.\nExperience working within complex, matrixed and international organizations.\nSkills\nStrong commercial acumen and understanding of revenue drivers.\nBrand management and customer engagement expertise.\nOmnichannel marketing experience.\nStrategic thinking combined with hands-on execution capability.\nStrong analytical, presentation and stakeholder management skills.\nBudget management and project leadership experience.\nExcellent communication and influencing skills.\nAbility to manage multiple priorities in a fast-paced environment.\nSuccess Measures\nRevenue growth.\nCustomer acquisition.\nCustomer activation and engagement.\nCustomer retention and loyalty.\nAdoption of strategic products and solutions.\nBrand awareness and brand health.\nMarketing ROI.\nCommercial impact of marketing programs.\nCustomer satisfaction and advocacy.","description_format":"text","description_chars":5389,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Dental Products & 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