{"id":843521,"url":"https://alion.io/job/alloyriver-founding-demand-generation-lead","title":"Founding Demand Generation Lead","company":{"id":671902,"name":"Alloy River","domain":"alloyriver.com","url":"https://alion.io/company/alloyriver","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":200000,"max":350000,"currency":"CAD","period":"year","gross":null,"usd_annual":247525},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"Slack","optional":false}],"status":"live","first_seen_at":"2026-08-21T17:44:24Z","employer_posted_date":"2026-08-21","last_verified_at":"2026-10-06T01:49:38Z","board_verified":true,"closed_at":null,"days_open":45,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":45},"description":"About Alloy River\nAlloy River builds agentic applied AI for finance and accounting. Accounting today is fragmented, manual, and reactive. We believe it should be intelligent, structured, and operationally decisive. Our mission is to transform finance from a slow, labor-intensive, reporting function into a real-time, strategic engine for profit and control.\nWe re-architected the general ledger from first principles, and layered automation, workflow orchestration, and applied AI directly into its core. Instead of accountants moving data between tools and managing checklists, our system produces outcomes, surfaces exceptions, and compounds leverage over time. This is not incremental improvement. It is a ground-up redesign of financial infrastructure for an AI-native world.\nWe raised over $30m to date from Portage Ventures, Electric Capital, Elad Gil, and angels like Tobi Lütke, Balaji Srinivasan, and many more. We’re scaling what we do with the best builders, operators, and craftspeople in the world.\nRole Overview\nAlloy River acquires accounting firms. Growing the clientele of each one is one of our biggest levers, and today it is left to each firm to work out on its own. This role brings it in-house. You will own online lead generation end-to-end, from strategy to execution. You start with one firm, prove the playbook, and extend it across a quickly growing portfolio across Canada and the US.\nWhat You'll Work On\nBuild the funnel\nOwn online demand generation end to end, from first touch to qualified lead.\n\nDesign the messaging, pick the channels, and run the experiments that fill the pipeline.\n\nFind where the funnel leaks and fix it. Treat it as something to improve, not just operate.\n\nBuild the playbook\nBuild the playbook from scratch, then adapt it as you learn what works for each firm.\n\nSet up the systems, tooling, and tracking that make it repeatable.\n\nHave strong opinions on what to build and why, with data to back it.\n\nOwn the outcome\nReport your metrics to leadership and the board.\n\nWhen a playbook is working, build the next one. Use AI to push the leverage of all of it.\n\nWhat We're Looking For\nThis role is for someone who has run demand gen for service firms before. You have built pipelines from nothing in messy, open markets, and you have the wins to show for it. This is not a role for marketing-heavy generalists, or for AEs used to a stable pipeline and a team around them.\n5+ years in B2B demand generation, including at least 2 years building a demand engine.\n\nYou’ve built large pipelines from scratch, with playbooks you can point to and explain.\n\nYou have explicit, provable wins. You can show what deal flow looked like before you and after you.\n\nYou’re driven by metrics, results, and momentum. You care about the numbers going up and doing everything in your control to make that happen.\n\nYou’re able to deploy on day one, with no BDRs.\n\nYou can own your metrics in front of a board, and build a team when the time comes.\n\nYou have strong experience with AI tools for outreach, research, and pipeline management.\n\nHow We Work\nYou will report directly to the CEO and operate with significant autonomy.\n\nYou will have real influence over how the GTM function takes shape for the firms we acquire. This is a ground-floor opportunity to build something, then scale the team behind it.\n\nYou will work alongside people who move fast, have strong opinions, and hold themselves to a high standard.\n\nAI is a core part of how we work - not just what we build, but how we build it.\n\nWhy Join Alloy River\nHelp create a category-defining product with a real impact on business owners.\n\nWork in-person with people who are excellent at what they do and fun to be around.\n\nJoin early and shape the future of an industry.\n\nJames makes everyone lunch at 12pm.\n\nWhat We Look For\nWe hire high agency, AI-forward builders. The title or background matters less than the pattern underneath it.\nHigh agency. You don't wait to be pointed. You identify the problem, form a view, and act.\n\nAI-forward. You've changed how you work because of AI - not as a novelty, but because of how it lets you build. Your first instinct is to reach for the agent, not the keyboard.\n\nStrong opinions. You have a perspective and you share it - in writing, in meetings, in Slack. Strong opinions, loosely held. You're not afraid to be wrong.\n\nOwnership. You feel responsible for outcomes, not just doing your part. You've built something that didn't exist before you arrived, and you didn't let go until it was right.\n\nCuriosity. You go deep without being asked. You ask the questions others skip. You tinker.\n\nOptimistic. You believe that things can improve, problems can be solved, and people are generally trying their best. This is the foundation of how you work and how you treat people.\n\nCompensation & Location\nThis role pays $200,000 - $350,000 CAD OTE with a 50/50 split, plus equity. This role is in-person full-time at our gorgeous office in Liberty Village, Toronto.\nBenefits\nCompetitive pay\n\n100% covered health insurance\n\nWork laptop provided\n\nFlexible PTO\n\nAI Usage Policy\nWe may use AI to help review candidate applications, but the final decision is always made by a human.","description_format":"text","description_chars":5202,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Health insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-12T23:06:37Z"}],"visa":[],"liveness":{"score":27,"band":"fade","label":"Fading","p_open":1,"p_active":0.593,"p_room":0.45,"age_days":44,"expected_fill_days":24,"reasons":["conf:0","win:tail"],"computed_at":"2026-10-05T05:45:15Z"},"pay":{"stated_usd_annual":247525,"is_top_pay":true},"html_url":"https://alion.io/job/alloyriver-founding-demand-generation-lead","json_url":"https://alion.io/job/alloyriver-founding-demand-generation-lead.json","meta":{"generated_at":"2026-10-06T02:18:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3398,"day_limit":5000,"remaining_today":1602,"minute_limit":60,"resets_at":"2026-10-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":671902},"rest":"https://alion.io/mcp/rest/get_company?id=671902"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Falloyriver-founding-demand-generation-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Falloyriver-founding-demand-generation-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Falloyriver-founding-demand-generation-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/alloyriver-founding-demand-generation-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Falloyriver-founding-demand-generation-lead"}]}