{"id":4073987,"url":"https://alion.io/job/allwyn-creative","title":"Creative","company":{"id":5850,"name":"Allwyn","domain":"allwyn.co.uk","url":"https://alion.io/company/allwyn","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Field & Service","role_family":"Field & Service","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom","Watford, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-11T14:42:30Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-12T19:17:24Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.\nWe are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.\nWhile the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.\nWe’ll talk a bit more about us further down the page, but for now - let’s talk about the role and who we’re looking for…\nAllwyn’s inhouse agency: Studio 59\nStudio 59 is Allwyn’s new in-house agency. A fast, integrated hub built to elevate how we tell The National Lottery’s story. Bringing creative, production, planning and media together across a single, integrated team, we’re engineered for pace, efficiency and standout quality.\nOur mission is simple: create bold, social-first, audience-led work that strengthens player engagement and gives The National Lottery a single, authentic brand voice. With a best-of-both model that blends strengthened internal talent with top-tier external partners, we deliver dynamic, personalised content at scale.\nWithin the Creative & Design teams, Creatives play a key role in delivering high-quality ideas and content across campaigns, always-on activity and reactive storytelling. This role contributes to strengthening in-house creative capability as scope migrates from external agencies into Studio 59.\nA bit about the role\nAs a Creative at The National Lottery, you’ll be at the heart of developing and delivering big, culture defining, insight-led ideas that connect with millions of people across the UK.\nThis is an exciting, end-to-end role where you’ll take briefs from a strategic thought, right through to final delivery, developing creative ideas. Working with our strategist, to jump from strategic thoughts into the development of creative platforms and ideas before getting to campaign-level executions.\nWith excellent creative skills and an in-depth understanding of culture, you’ll be expected to develop bold, social-first ideas, think on your feet, and actively challenge briefs and strategies whenever there’s a better way to reach our audience.\nWe’re looking for a natural storyteller who puts the audience first. Someone who loves the spark of a big concept, knows how to craft brilliant, sharp copy, and can seamlessly adapt their voice across everything from punchy social campaigns to longer-form brand stories.\nWorking alongside Senior Creatives, Designers, Content Creators, and the wider Creative & Production team, you’ll balance big-picture creative thinking with sharp execution at pace. If you’re ready to develop big ideas, creativity and craft, this is your chance to help shape the future voice of The National Lottery.\nWhat you’ll be doing\nCreative Development & Execution\nDevelop creative ideas and executions across campaigns, content and always-on activity \nProduce high-quality creative assets across multiple channels and formats \nTranslate briefs into clear, engaging and on-brand creative output that will drive the behaviour changes in UK audiences we need to increase player participation \nUse copy as a core part of your creative craft, developing everything from campaign concepts and headlines through to social, digital and longer-form brand content.\nBe a key player across our copy, from social posts to long form copy, across our portfolio of games, winners and good causes.\nCollaboration & Team Working\nWork closely with our Creative Director, Senior Creative, Designers and Content Creators to shape and deliver ideas \nCollaborate with Strategy, Media, Production and Delivery teams to ensure work is insight-led and platform-appropriate \nRespond effectively to feedback, refining work to meet creative and brand standards \nBrand & Quality\nEnsure all creative output aligns with The National Lottery brand framework and tone of voice \nMaintain high standards of craft, consistency and attention to detail \nSupport the evolution of creative approaches as in-house capability grows \nDelivery & Ways of Working\nDeliver work on time and to brief across multiple concurrent projects \nSupport both planned campaign work and reactive, fast-turnaround activity \nWork efficiently within delivery processes and workflows \nLearning, Development & Growth\nContinue to develop creative skills, craft and channel knowledge \nStay up to date with creative trends, formats and platform best practice \nSupport junior creatives/teams where appropriate \nContribute positively to a collaborative, high-performance creative culture \nWhat experience we’re looking for\nExperience working as a Creative in an agency or in-house environment \nStrong portfolio demonstrating creative thinking and execution across multiple channels \nAbility to develop ideas and bring them to life across different formats \nStrong copywriting and copy-craft skills\nGood understanding of brand-led creative and platform requirements \nStrong collaboration and communication skills \nAbility to work at pace and manage multiple pieces of work \nOpenness to feedback and a desire to continuously improve \nExperience in regulated or brand-sensitive environments is desirable \nKey Measures of Success:\nTo be successful in this role, you will:\nDeliver consistently strong creative work across campaigns and content \nDemonstrate solid creative thinking alongside reliable execution, with a deep understanding of what will motivate our customers \nWork effectively as part of a fast-moving team \nContribute to improved speed and quality of in-house creative delivery \nShow progression in craft, confidence and creative judgment \nAbout us\nAt Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.\nInnovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all. \nGiving back - Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license. \nSustainability - Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date. \nEmpowering every voice - We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive - whether people play a game in a store or online, because when everyone can play, everyone wins.. \nAn inclusive reward offering with wellbeing at the centre\nAt Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.\nBenefits\nCompany Bonus Scheme \nMatched pension contributions up to 8.5% \n26 days annual leave + 2 Life Days (and bank holidays) \nSingle Private Health Cover \nComplimentary Private Medical \nIncome Protection \nFlexible Benefits - EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes. \nEnhanced Family Leave (Maternity, Paternity, Adoption) \nWellness Allowance £500 \nEmployee Assistance Programme \nDiscounted Health Assessments \nVolunteering Days \nMatched Funding \nWe are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.\nIf you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at  and we’ll be happy to help.","description_format":"text","description_chars":8796,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-11-11T14:42:30Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":30,"reasons":["conf:3","win:early"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/allwyn-creative","json_url":"https://alion.io/job/allwyn-creative.json","meta":{"generated_at":"2026-11-13T00:45:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1713,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5850},"rest":"https://alion.io/mcp/rest/get_company?id=5850"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fallwyn-creative"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fallwyn-creative"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fallwyn-creative"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/allwyn-creative\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fallwyn-creative"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4073987}},{"tool":"search_jobs","arguments":{"company":"allwyn.co.uk","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4073987},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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