{"id":1773420,"url":"https://alion.io/job/alo-yoga-lead-martech-engineer","title":"Lead MarTech Engineer","company":{"id":668666,"name":"Alo Yoga","domain":"aloyoga.com","url":"https://alion.io/company/aloyoga","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":86,"open_postings":103,"ghost_share":0,"stale_share":0.563,"repost_share":0,"time_to_fill_p50_days":54,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Beverly Hills, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":200000,"max":240000,"currency":"USD","period":"year","gross":null,"usd_annual":240000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"ETL/ELT","optional":false},{"name":"GDPR","optional":false},{"name":"JavaScript","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-11T21:56:56Z","employer_posted_date":"2026-10-03","last_verified_at":"2026-10-15T18:49:47Z","board_verified":true,"closed_at":null,"days_open":33,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":33},"description":"WHY JOIN ALO?\nMindful movement. It’s at the core of why we do what we do at ALO-it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.\nOVERVIEW\nAlo is looking for a Lead Martech Engineer to design, build, and scale the technology that powers retention, personalization, and cross-channel customer journeys. This role sits at the intersection of marketing, data, and engineering, owning the technical foundation behind Customer 360, lifecycle orchestration, experimentation, and measurement.\nYou’ll play a key role in operationalizing customer data through a CDP and reverse ETL tooling into activation platforms such as Braze, enabling scalable, measurable lifecycle and retention programs.\nRESPONSIBILITIES\nMartech Platform & Journey Orchestration\nOwn the technical integration and data ingestion for retention, lifecycle, and loyalty programs (partnering with Engineering on core loyalty logic).\nDesign and implement cross-channel journeys using Braze and related orchestration tools\nBuild reusable triggers, templates, and journey patterns that scale across teams and use cases\nCustomer 360 & Data Enablement\nPartner with Data Engineering to design and operationalize Customer 360\nUse reverse ETL tools to sync customer profiles, traits, and audiences from data platforms into the CDP and Braze\nEnsure consistency of identity resolution, consent flags, and audience logic across systems\nMaintain clear ownership of marketing data definitions and source-of-truth alignment\nEventing, Triggers & Real-Time Activation\nSupport event-driven activation and near real-time personalization\nDefine lifecycle signals and behavioral triggers that power journeys and messaging\nEnsure data quality, reliability, and observability across event pipelines\nExperimentation & Measurement\nEnable A/B testing, holdouts, and incrementality measurement for lifecycle and retention programs\nImplement tagging and campaign metadata standards to support measurement\nPartner with Analytics to measure engagement, retention, conversion, and customer lifetime value\nStructure HTML content and campaign metadata to be 'AI-ready' to facilitate future performance modeling and automated content generation.\nReliability, Privacy & Governance\nMonitor data quality, pipeline health, and campaign delivery performance\nImplement consent enforcement, suppression logic, and governance controls\nEnsure compliance with privacy regulations (CCPA/GDPR), specifically designing automated 'Right to be Forgotten' workflows that propagate deletions across the CDP and downstream vendors.\nManage High-Volume Transactional IP Pools and lead IP warming strategies (SPF, DKIM, DMARC) to ensure deliverability during platform migrations.\nLeadership & Collaboration\nServe as a technical partner to Lifecycle Marketing, CRM, and Retention teams\nTranslate business requirements into scalable martech solutions\nDocument architecture, workflows, and best practices\nMentor junior engineers or marketing technologists as the team grows\nQUALIFICATIONS\nA senior-level Martech Engineer with strong ownership and execution mindset\nComfortable leading complex initiatives while remaining hands-on\n7+ years of experience in Martech, Marketing Operations, or Data Engineering\nStrong experience with:CDPs and reverse ETL tools\nBraze or similar lifecycle orchestration platforms\nEvent-driven data architectures\nSQL and cloud data warehouses\nAdvanced proficiency in Liquid templating logic (or similar personalization syntax) to handle complex loops, variable assignments, and fallback logic\nManaging a hybrid stack of activation tools (Email, SMS, Push) with experience resolving user identity and frequency capping conflicts between vendors.\n\nProven experience supporting retention marketing, CRM, and lifecycle programs\nStrong understanding of identity resolution, consent management, and customer data modeling\nFamiliar with experimentation and marketing measurement frameworks\nClear communicator who bridges marketing and engineering perspectives\nHigh-volume Retail/eCommerce experience, specifically managing transactional messaging migrations.\nExposure to personalization, recommendations, or decisioning systems\nScripting experience (Python or JavaScript)\nThe base salary range for this position is $200,000-$240,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.\nFor CA residents, Job Applicant Privacy Policy HERE.","description_format":"text","description_chars":5167,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sportswear & Activewear"],"lifecycle":[{"event":"open","at":"2026-10-03T16:00:38Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.579,"p_room":0.9,"age_days":33,"expected_fill_days":54,"reasons":["conf:2","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-15T05:46:00Z"},"pay":{"stated_usd_annual":240000,"is_top_pay":true},"html_url":"https://alion.io/job/alo-yoga-lead-martech-engineer","json_url":"https://alion.io/job/alo-yoga-lead-martech-engineer.json","meta":{"generated_at":"2026-10-15T19:28:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29488,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":668666},"rest":"https://alion.io/mcp/rest/get_company?id=668666"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Falo-yoga-lead-martech-engineer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Falo-yoga-lead-martech-engineer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Falo-yoga-lead-martech-engineer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/alo-yoga-lead-martech-engineer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Falo-yoga-lead-martech-engineer"}]}