{"id":2928450,"url":"https://alion.io/job/aloplay-crm-manager-strategy","title":"CRM Manager (Strategy)","company":{"id":705206,"name":"Aloplay","domain":"aloplay.com","url":"https://alion.io/company/aloplay","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Limassol, Cyprus"],"countries":["CY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false}],"status":"live","first_seen_at":"2026-10-20T14:03:49Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-21T05:36:33Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Aloplay is growing fast, and we’re looking for an experienced CRM Managerto shape our player engagement, retention and lifecycle strategy.\nKey Responsibilities:\nLifecycle Strategy\nOwn the end-to-end player lifecycle strategy, covering onboarding, first-to-second deposit conversion, activation, retention, VIP development, churn prevention and reactivation.\nBuild and prioritize the quarterly CRM roadmap based on expected business impact.\nSegmentation & Offers\nDevelop and maintain player segments based on value, behaviour, product preferences, lifecycle stage and risk.\nDefine bonus and reward strategies for each segment, balancing incremental value with bonus costs.\nShape the gamification strategy with clear objectives and measurable outcomes.\nPlanning & Briefing\nTranslate strategy into actionable campaign and journey briefs for the CRM Execution team, defining audiences, triggers, offers, channels, success metrics and control groups.\nOwn the CRM calendar in collaboration with Marketing and Product, aligning campaigns with launches, sporting events and seasonal opportunities.\nReview campaign execution against strategic objectives and work closely with the CRM Execution Lead.\nMeasurement & Insights\nDesign A/B tests and holdout groups, analyse results and recommend improvements.\nMeasure the incremental impact of campaigns and bonuses on player behaviour and business performance.\nReport campaign performance and actionable insights to the Head of CRM.\nRequired Experience:\n2+ years of experience in CRM or retention marketing, including at least 1 year in iGaming.\nStrong analytical skills, with experience analysing player-level data, cohorts and lifetime value (LTV), supported by proficiency in BI tools.\nExperience designing and evaluating A/B tests and holdout groups.\nHands-on experience with CRM or gamification platforms such as Smartico, Optimove, Fast Track, Braze or similar.\nA solid understanding of bonus economics and their impact on profitability.\nStrong written English and the ability to translate strategy into clear, actionable briefs.\nBy joining us, you can expect:\nA unique opportunity to build a career in a global, fast-growing company.\nAn attractive remuneration package, based on qualifications and experience.\nContinuous learning and development opportunities.\nCompany-wide events and team activities, fostering a fun and supportive work environment.\nWolt monthly allowance.\nSnack Heaven! Our fully equipped kitchen offers free snacks, fruits, and beverages.\nMedical and wellness app, supporting both mental and physical well-being!\nApply now and let’s achieve success together\nApply at to become a member of our amazing team!\nWe appreciate all applicants' interest in our open position. Due to the large number of applications, only those who are being considered for the role will be contacted. All applications will be handled with the utmost confidentiality.","description_format":"text","description_chars":2905,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Gaming","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-10-20T14:03:49Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":82,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/aloplay-crm-manager-strategy","json_url":"https://alion.io/job/aloplay-crm-manager-strategy.json","meta":{"generated_at":"2026-10-21T08:07:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11551,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":705206},"rest":"https://alion.io/mcp/rest/get_company?id=705206"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Faloplay-crm-manager-strategy"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Faloplay-crm-manager-strategy"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Faloplay-crm-manager-strategy"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/aloplay-crm-manager-strategy\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Faloplay-crm-manager-strategy"}]}