{"id":2632143,"url":"https://alion.io/job/altibbi-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":48703,"name":"Altibbi","domain":"altibbi.com","url":"https://alion.io/company/altibbi","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"ZenATS","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Amman, Jordan"],"countries":["JO"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":34000,"max_usd":89000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2798},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-01-22T13:03:03Z","employer_posted_date":"2026-01-22","last_verified_at":"2026-10-23T15:54:26Z","board_verified":true,"closed_at":null,"days_open":274,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":273},"description":"Lifecycle Marketing Manager\nAbout the Role\nWe are hiring a Lifecycle Marketing Manager to own how users are converted, activated, and retained across our digital healthcare platform.\nThis role owns the user journey from first interaction through subscription decision and beyond, using structured signals, segmentation, journeys, and offers at scale.\nThe immediate focus is to establish control, reliability, and explainability across the lifecycle before scaling volume. The role operates using lifecycle tools (e.g. CleverTap, Customer.io) across owned, assisted, and recovery channels.\nThis is not a campaign role.\nIt is a system-building marketing role.\nThis role requires strong business judgment, not just tool proficiency.\nKey Responsibilities\nDesign and own the lifecycle marketing framework across key user stages\nDefine marketing-relevant user behaviors, intent signals, and health context, translating them into segmentation and journey logic\nTurn signals into rules, rules into segments, and segments into journeys that support decision closure, not just engagement\nTranslate business problems into lifecycle interventions that drive measurable revenue impact\nBuild and manage multi-step, behavior-driven journeys across email, push notifications, in-app messaging, WhatsApp, SMS, on-site messaging, and assisted outbound touchpoints\nAlign messaging, content, and offers with user intent, urgency, health topics, and lifecycle stage\nSupport personalization of plans, pricing, and offers based on observed user behavior\nEstablish lifecycle governance, sequencing, timing, and experimentation discipline before scaling volume\nDesign and run structured experiments to improve activation, conversion, and retention, with clear hypotheses and measurable outcomes\nDefine and operationalize activation events that correlate with retention and subscription value\nPartner closely with Product, Analytics, Operations, Medical Programs, and Tech to ensure lifecycle signals, events, and journeys are accurate, reliable, and actionable\nOwn lifecycle contribution to revenue across activation, conversion, and retention, with clear linkage to business outcomes\nOperate effectively under limited engineering bandwidth by prioritizing high-impact, low-complexity lifecycle solutions\nRequired Experience\n4-6 years of marketing experience with clear ownership of lifecycle or marketing automation programs\n2-3+ years operating lifecycle marketing in a product or subscription environment\nHands-on experience with lifecycle tools (e.g. Customer.io, CleverTap)\nExperience with subscription or paid conversion models\nStrong understanding of event tracking, funnel analysis, and audience segmentation\nAbility to break down funnels, quantify drop-offs, and prioritize opportunities using simple, clear analysis\nExperience operating in product-led digital environments with meaningful user scale\nCandidates focused primarily on campaign execution without ownership of outcomes will not be considered.\nHow We Work\nHighly collaborative across marketing, product, analytics, and technology\nComfortable operating in change, ambiguity, and evolving priorities\nOutcome-driven, not activity-driven\nOpen to feedback, iteration, and continuous improvement\nPositive, accountable, and pragmatic in day-to-day execution\nHow to Apply\nWhen applying, your CV should clearly show:\nOwnership of lifecycle initiatives you personally drove end to end\nHands-on lifecycle tool experience (e.g. CleverTap, Customer.io)\nMeasurable impact on activation, conversion, and retention\nApplications that do not demonstrate clear ownership of lifecycle outcomes (not just campaign execution) will not be considered.","description_format":"text","description_chars":3673,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-15T16:31:10Z"}],"visa":[],"liveness":{"score":5,"band":"cold","label":"Long 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