{"id":854074,"url":"https://alion.io/job/altosoftware-senior-demand-generation-manager","title":"Senior Demand Generation Manager","company":{"id":679778,"name":"Alto Software","domain":"altosoftware.co.uk","url":"https://alion.io/company/altosoftware","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":64000,"max_usd":127000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":89},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-08-10T00:00:00Z","employer_posted_date":"2026-08-10","last_verified_at":"2026-10-24T17:11:45Z","board_verified":true,"closed_at":null,"days_open":75,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":75},"description":"Alto Software Group is a B2B SaaS company that powers more than half of all UK housing transactions each year. We create software solutions that connect businesses and consumers, delivering a one-stop shop for estate agents and home builders. Our goal is to drive efficiency, speed up transactions, reduce risk, and improve the end-customer experience.\nWhile we're not a startup, we operate with a startup mindset. We're looking for people who share this mentality and are ready to tackle big ambitions. This is a fast-growing and exciting business going through significant change, and there's never been a better time to join us.\nWe're looking for a demand generation manager who thinks in systems, not channels.\nYou'll own how we generate demand from two directions: winning new agencies, and growing what our existing ones use. It's a commercial role with real autonomy - you'll be hands-on in the accounts and in the data, close to sales, and you'll decide where the budget goes and be accountable for what it returns.\nMarketing owns the pipeline number together. You own the machine that produces most of it.\nWhat you'll own\nThe demand engine. SQL delivery and marketing-sourced pipeline, and the demand gen budget behind it. MQL volume is an input you manage, not the target you're judged on - we care about what converts.\nPartner demand. Growing adoption of our partner and Marketplace products across our existing customer base, measured on attach rate. You'll build the commercial case, the targeting and the offer; delivery into the base runs with our customer marketing team. This is a part of the job you get done through people who don't report to you.\nThe channels. Google Ads, Microsoft Ads and paid social, hands-on. Plus identifying, testing and scaling new sources of demand - and being honest with us about the ones that don't work and why.\nMeasurement. Analytics, tagging, attribution and our intent tooling. Our measurement works, but it's young, and a lot of it was built at speed. Making the numbers something the business can make decisions on is a real part of this role, not housekeeping.\nConversion. Website conversion optimisation, working with our web agency, and analytics governance.\nThe systems behind it. Our marketing stack and reporting. You'll have access to engineering resource for build work - you'll make the case for what marketing gets built and when, specify it clearly, and own it once it's live.\nSales alignment. Lead definitions, SLAs, and a feedback loop that actually changes what marketing does based on feedback from the selling teams.\nWho you are\nYou've personally owned an SQL or pipeline target, and a budget you made real decisions with\nYou're properly hands-on in Google Ads and GA4, with working knowledge of Salesforce and HubSpot\nYou know where B2B funnels break, and how to tell a volume problem from a quality problem\nYou can define clearly what you need built, work with technical colleagues to get it built, and judge whether what comes back is right\nYou've marketed to an existing customer base as well as a cold one, and you know the difference - sequencing, frequency, and not burning goodwill for a short-term number\nYou've delivered results through people who don't report to you\nSaaS selling to SMB or mid-market. Property experience is welcome but not required\nBenefits\nHybrid - 2 days per week in our London HQ for team collaboration \nOpportunities for career development and advancement within a growing organisation.\nEveryday Flex - greater flexibility over where and when you work\n25 days annual leave + extra days for years of service\nDay off for volunteering & Digital detox day\nFestive Closure - business closed for period between Christmas and New Year\nCycle to work and electric car schemes\nFree Calm App membership\nEnhanced Parental leave\nFertility Treatment Financial Support\nGroup Income Protection and private medical insurance\nGym on-site in London\n7.5% pension contribution by the company\nDiscretionary annual bonus up to 10% of base salary\nTalent referral bonus up to £5K\nWe want to make ASG more welcoming, fair and representative every day. We’ll consider everyone who applies for this role in the same way, regardless of your ethnicity, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, neurodiversity status, family or parental status, or how long you’ve spent unemployed.","description_format":"text","description_chars":4418,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Health insurance","Parental leave"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["PropTech"],"lifecycle":[{"event":"open","at":"2026-09-13T05:14:21Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.487,"p_room":0.28,"age_days":75,"expected_fill_days":28,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/altosoftware-senior-demand-generation-manager","json_url":"https://alion.io/job/altosoftware-senior-demand-generation-manager.json","meta":{"generated_at":"2026-10-24T19:35:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":28711,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":679778},"rest":"https://alion.io/mcp/rest/get_company?id=679778"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Faltosoftware-senior-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Faltosoftware-senior-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Faltosoftware-senior-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/altosoftware-senior-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Faltosoftware-senior-demand-generation-manager"}]}