{"id":2089860,"url":"https://alion.io/job/amazon-marketing-manager-customer-lifecycle-amazon-music","title":"Marketing Manager – Customer Lifecycle, Amazon Music","company":{"id":19,"name":"Amazon","domain":"amazon.com","url":"https://alion.io/company/amazon","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Career site","truth_index":{"grade":"B","score":83,"open_postings":4347,"ghost_share":0,"stale_share":0.886,"repost_share":0.001,"time_to_fill_p50_days":17,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-08T14:01:03Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-21T06:19:49Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Role Scope \nThis is a marketing role responsible for defining and executing Amazon Music India’s customer lifecycle strategy across multi-channels, including but not limited to owned and operated. \nThe role operates across Amazon Music’s three customer tiers - Free, Prime Music, and Amazon Music Unlimited (AMU), and uses channel interventions to drive acquisition, onboarding, engagement, retention, reactivation, churn management, and migration across tiers. \nRole Complexity and Seniority \nSingle independent leader who will own both strategy and execution across multiple channels, lifecycle stages, customer propositions, and subscription tiers. \nThe role therefore requires the ability to: \nIndependently define strategies in areas where established playbooks may not exist. \nManage multiple interconnected channels and programs simultaneously. \nMove fluidly between long-term strategic planning and hands-on execution. \nTranslate product features and benefits into effective channel-led customer interventions. \nMake informed trade-offs across Free, Prime Music, and AMU priorities. \nInfluence senior stakeholders and global partner teams without direct authority. \nBuild scalable mechanisms, automation, and operating models rather than relying on one-off campaign execution. \nDeliver measurable impact across acquisition, engagement, retention, reactivation, churn management, and tier migration. \nThe ideal candidate will bring deep experience in customer lifecycle marketing, CRM, owned-channel strategy, digital merchandising, experimentation, and cross-functional leadership, with demonstrated success managing complex, multi-product or multi-tier consumer businesses. \nKey job responsibilities\nKey responsibilities include: \nDefine and execute the customer lifecycle strategy across email, push notifications, WhatsApp, Browse Home, retail merchandising, and landing pages, and beyond. \nDevelop differentiated lifecycle journeys for Free, Prime Music, and AMU customers, reflecting the distinct customer proposition, business objective, and maturity of each tier. \nDetermine how new and existing product features, content, and benefits can be effectively marketed through owned channels to drive acquisition, engagement, retention, reactivation, and tier migration. \nOwn audience segmentation, targeting, personalization, experimentation, automation, and performance optimization across email, push notifications, browse home, and WhatsApp. \nDefine and execute the Browse Home strategy, using the app homepage to improve content and feature discovery, product education, engagement, conversion, and retention. \nOwn the retail merchandising strategy and execution across relevant Amazon surfaces, identifying placements and customer moments that can drive acquisition, engagement, reactivation, and cross-tier conversion. \nDefine the lifecycle strategy, customer journey, messaging architecture, and content requirements for landing pages supporting product launches, campaigns, and customer communication. \nBuild integrated go-to-market plans across owned channels for new product features, benefit changes, tier launches, tentpole events, and other priority business initiatives. \nEstablish channel goals, measurement frameworks, experimentation roadmaps, and operating mechanisms to evaluate lifecycle performance and identify new growth opportunities. \nServe as the single point of ownership for India’s owned-channel and customer lifecycle agenda, balancing channel priorities and customer needs across Free, Prime Music, and AMU.\nBasic qualifications\n- 5+ years of professional non-internship marketing experience\n- Experience using data and metrics to drive improvements\n- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)\n- Experience building and optimizing multiple, simultaneous marketing campaigns\n- Experience managing or working within cross-functional marketing and creative teams\n- Experience in segmentation and developing customer profiles\nPreferred qualifications\n- Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance\nOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.","description_format":"text","description_chars":4647,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Cloud Platforms (IaaS & PaaS)","Logistics","Streaming & OTT Platforms"],"lifecycle":[{"event":"open","at":"2026-10-08T14:01:03Z"}],"visa":[],"liveness":{"score":43,"band":"fade","label":"Fading","p_open":1,"p_active":0.574,"p_room":0.75,"age_days":12,"expected_fill_days":17,"reasons":["conf:2","stale_co","velocity","win:late","comp:brand"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/amazon-marketing-manager-customer-lifecycle-amazon-music","json_url":"https://alion.io/job/amazon-marketing-manager-customer-lifecycle-amazon-music.json","meta":{"generated_at":"2026-10-21T08:19:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11815,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":19},"rest":"https://alion.io/mcp/rest/get_company?id=19"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Famazon-marketing-manager-customer-lifecycle-amazon-music"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Famazon-marketing-manager-customer-lifecycle-amazon-music"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Famazon-marketing-manager-customer-lifecycle-amazon-music"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/amazon-marketing-manager-customer-lifecycle-amazon-music\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Famazon-marketing-manager-customer-lifecycle-amazon-music"}]}