{"id":3962142,"url":"https://alion.io/job/amazon-senior-developer-marketing-manager-developer-marketing","title":"Senior Developer Marketing Manager, Developer Marketing","company":{"id":19,"name":"Amazon","domain":"amazon.com","url":"https://alion.io/company/amazon","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Career site","truth_index":{"grade":"B","score":78,"open_postings":4480,"ghost_share":0,"stale_share":0.885,"repost_share":0.003,"time_to_fill_p50_days":29,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Shanghai, China","Beijing, China","Shenzhen, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AWS","optional":false},{"name":"Microsoft Excel","optional":false}],"status":"live","first_seen_at":"2026-11-09T12:13:02Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-09T12:13:02Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"The Amazon Web Services (AWS) China and Hongkong Marketing team is looking for a Senior Developer Marketing Manager to own the end-to-end planning, execution, and amplification of developer marketing programs that drive awareness, adoption, and usage of AWS services across developer and builder audiences.\nYou will set the strategy and lead a team to design and run hackathons, competitions, hands-on workshops, and developer festivals - from problem statement design and platform setup all the way through promotion and post-event engagement. You won't just plan marketing tactics - you'll roll up your sleeves and build demo applications on AWS services yourself, so you can speak to developers as a peer, not just a marketer.\nBeyond 1P programs, you will cultivate relationships with third-party developer communities - including open-source communities, community-oriented tech media (e.g., CSDN, InfoQ, GeekPark), and influencer-owned technical communities - to extend AWS's presence where developers already gather.\nYou will also lead to create compelling developer-facing content (blogs, vlogs, short-form videos, social posts) and bring creative energy to everything you do - designing programs that surprise, engage, and resonate with a developer audience that is notoriously hard to impress.\nKey job responsibilities\nDefine the developer marketing strategy for Greater China and drive end-to-end delivery of programs: scoping, planning, cross-functional coordination, execution, promotion, and post-program analysis.\nSet the bar for technical depth - design hackathon problem statements, set up hands-on lab environments, and build sample applications on AWS services to demonstrate real-world use cases.\nCoordinate across product marketing, field marketing, tech teams, PR, and business teams to ensure programs ladder up to broader GTM goals.\nBuild and maintain engagement with 3P developer communities - open-source organizations, tech media with community reach, and influencer-led developer groups.\nSavvy in producing developer-facing content across formats: technical blogs, vlogs, demo videos, and social posts.\nBring creative, out-of-the-box thinking to program design - crafting experiences that stand out to developers and builders who have seen it all.\nMentor and develop a small team of marketers, raising the bar on both technical depth and creative execution across the squad.\nBasic qualifications\n- 6+ years of professional non-internship marketing experience\n- Experience communicating results to senior leadership\n- Experience using Microsoft Excel to manipulate and analyze data\n- A strong portfolio of self-produced content - blogs, videos, vlogs, or social posts - that demonstrates the ability to engage a technical audience. Personal influencer or creator experience is a strong plus.\n- Creative instinct: able to come up with ideas that grab developer attention in a crowded feed - unexpected formats, compelling hooks, culturally relevant angles.\n- Comfortable working cross-functionally with marketing, tech, and business teams in a fast-paced environment.\n- Strong written and verbal communication in both Chinese and English.\n- Experience with cloud computing technologies, especially AI/ML services.\nPreferred qualifications\n- Experience in digital marketing and content production timelines and process\n- Experience as a content creator, tech influencer, or community leader with a demonstrable online presence.\n- Proficiency with video editing tools, social media analytics, and content management workflows.\nOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. 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