{"id":3341882,"url":"https://alion.io/job/ambu-social-media-content-specialist","title":"Social Media Content Specialist","company":{"id":2093467,"name":"Ambu","domain":"ambu.com","url":"https://alion.io/company/ambu-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Career sitemap","truth_index":{"grade":"A","score":100,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":9,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Columbia, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":63000,"max_usd":127000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-27T15:52:47Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-10-28T06:02:42Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Position: Social Media Content Specialist\nLocation: Columbia, MD - hybrid, three days onsite\nTravel: Approximately three trade shows or events per year; occasional weekend social coverage may be needed for events.\nPosition Summary\nThe Social Media Content Specialist will build and manage Ambu USA’s organic social presence by creating relevant, platform-specific content that connects audiences with Ambu’s products, people, expertise, and events. This hands-on role centers on strong writing and content creation, supported by analytics and project management. The specialist will manage the content calendar, create simple social graphics and short-form video, and use performance data to identify what is working and where Ambu can improve. They will also help establish repeatable workflows for planning, reviewing, and publishing content, moving the social program from reactive requests toward more consistent, audience-focused execution.\nThis person will partner with Marketing Communications, Digital Marketing, Product Marketing, Sales, Clinical, Events, and creative teams. They should be comfortable working independently on routine content and know when a request needs additional creative, clinical, or compliance review. Advanced design or video-production skills are not required, but the ability to create polished, straightforward assets is essential.\nEssential Functions and Responsibilities\nOrganic Social Channel Management\nOwn day-to-day organic social execution across Ambu USA’s LinkedIn, Instagram, Facebook, X, and YouTube channels.\nManage the editorial calendar, content schedule, publishing cadence, and coordination of channel content with business and marketing priorities.\nCreate platform-native content that gives audiences a reason to engage, including posts, carousels, short-form video, social-first thought leadership, and campaign content.\nIdentify opportunities to grow and engage priority audiences through relevant content, community interaction, and timely responses.\nMonitor social conversations and escalate sensitive feedback or issues through the appropriate internal channels.\nContent Creation\nWrite clear, engaging content for social audiences, adapting the message and tone for each platform and audience.\nCreate clean, on-brand social graphics and carousels using tools such as Canva or comparable platforms.\nCapture and edit simple, platform-ready vertical video using a smartphone or other lightweight equipment. This may include trimming footage, arranging a clear sequence, and adding captions or on-screen text.\nAdapt existing brand assets, photography, event footage, and campaign materials into social-first formats.\nWork with Product Marketing and other partners to develop social content that product managers can share with their sales teams.\nRepurpose longer-form content, campaign materials, and approved messaging for social while keeping each post appropriate to its platform.\nAnalytics and Optimization\nUse Sprout Social or a comparable platform to monitor channel and content performance.\nTrack relevant metrics, identify trends, and explain what the results indicate about audience interests and content effectiveness.\nPrepare clear performance updates and practical recommendations for improving content, timing, formats, and audience engagement.\nConsider relevant paid social campaign insights in partnership with Digital Marketing, using them to inform organic content opportunities and messaging.\nProject Management and Content Workflows\nCoordinate content requests and priorities with cross-functional partners, keeping work organized and moving forward.\nHelp establish and maintain practical processes for content intake, planning, review, approval, scheduling, and publishing.\nDevelop and maintain simple guidelines or standard operating procedures that support consistent, timely social execution.\nAsk for the context needed to develop effective content and route requests for additional creative, clinical, regulatory, or compliance input when appropriate.\nEvent Content\nPlan social content before, during, and after key trade shows and events.\nCoordinate with event, product, sales, and creative partners to identify content opportunities and arrange efficient on-site capture.\nCapture and publish timely event content when appropriate, including posts, Stories, short-form video, and speaker or product highlights.\nTravel to approximately three trade shows or events per year. Occasional weekend social coverage may be needed based on event schedules.\nQualifications, Skills, and Education\n3-5 years of experience in social media, content creation, digital marketing, or a related field.\nA portfolio or work samples that demonstrate strong writing and hands-on social content creation.\nExperience managing organic social channels and creating content for platforms such as LinkedIn, Instagram, Facebook, X, and YouTube.\nStrong writing, storytelling, and editorial judgment, with the ability to adapt content for different audiences and platforms.\nExperience creating simple social graphics, carousels, and short-form video.\nWorking knowledge of Canva, Adobe Express, CapCut, Clipchamp, or comparable design and video-editing tools.\nExperience using Sprout Social, Hootsuite, or a comparable social media management and analytics platform.\nAbility to interpret social performance data, identify trends, and make practical recommendations.\nStrong project management and organizational skills, including the ability to manage a content calendar and coordinate work across multiple stakeholders.\nAbility to work independently on routine content while seeking input or review when a request calls for additional expertise.\nStrong communication and relationship-building skills, with the ability to collaborate effectively in a fast-moving, matrixed environment.\nUnderstanding of current social media practices, platform trends, and platform-appropriate content.\nPreferred Qualifications\nExperience in B2B, healthcare, MedTech, or another regulated industry.\nExperience building or engaging a niche professional audience.\nExperience creating employee- or sales representative-shareable social content.\nFamiliarity with paid social campaigns and collaboration with paid media or demand-generation teams.\nFamiliarity with content approval, social media governance, compliance review, or issue-escalation processes.\nStrong visual judgment and familiarity with brand 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