{"id":2606742,"url":"https://alion.io/job/amgen-marketing-mgr","title":"Marketing Mgr","company":{"id":4775,"name":"Amgen","domain":"amgen.com","url":"https://alion.io/company/amgen","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":79,"open_postings":430,"ghost_share":0.002,"stale_share":0.833,"repost_share":0.007,"time_to_fill_p50_days":27,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Beijing, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-15T09:55:53Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-15T18:44:40Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Career Category\nMarketingJob Description\nMarketing Manager\n职位目标（Job Purpose）\n负责品牌战略及市场计划的制定与执行，通过市场分析、客户洞察及跨职能协作，推动品牌发展、客户价值提升及业务目标实现。\n核心职责（Key Responsibilities）\n一、市场分析与客户洞察\n收集并分析市场环境、竞争动态及相关业务信息，为品牌策略制定提供支持。\n识别市场机会、潜在风险及增长驱动因素，并形成业务建议。\n持续跟踪市场趋势及客户洞察，支持业务决策及品牌规划。\n二、品牌策略与规划\n基于市场洞察、品牌目标及业务需求，支持品牌策略及年度市场计划制定。\n参与品牌战略、客户策略及品牌定位相关工作的制定与优化。\n支持产品生命周期管理，推动品牌价值持续提升。\n三、市场活动与项目管理\n根据市场策略及年度计划执行市场活动和重点项目。\n支持品牌层面市场活动规划与执行，并跟踪活动效果。\n开发和优化市场活动内容、客户互动方案及传播材料。\n跟踪项目绩效指标及活动效果，并持续优化执行方案。\n四、利益相关方管理与跨职能协作\n建立并维护重点内外部利益相关方关系。\n与医学、BU、准入、BAI及其他相关团队保持紧密合作，推动项目实施。\n收集并整合跨职能团队反馈，推动市场策略有效执行。\n支持全球策略本地化实施及最佳实践分享。\n五、财务管理\n按公司规定合理制定预算，并按计划实施完成，确保资源的合理和有效利用。\n跟踪市场活动预算和项目投入情况，提升资源使用效率。\n六、自我发展与合规管理\n遵守公司政策及相关法律法规要求。\n持续提升市场营销专业能力、行业知识及业务能力。\n主动分享经验与最佳实践，促进团队共同成长。\n任职资格（Qualifications）\n教育背景\n本科及以上学历; 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