Content Marketing Manager

Business type

Types of Jobs - Marketing & Communication

Job title

Content Marketing Manager

Contract type

Permanent Contract

Expected start date

01/01/2027

Management position

No

Job summary

Overall Purpose of the Job:

As the leading European ETF provider, Amundi ETF has built a strong and growing presence across both professional and individual investor audiences. With ETF adoption accelerating, particularly in the digital wealth and retail segments, the need for high-quality, compelling content that educates, engages and converts has never been greater.

We are looking for a talented and commercially minded Content Marketing Manager to join our London-based ETF Content Marketing team. This individual will play a key role in bringing our ETF range to life across multiple channels and audiences, with a primary focus on digital wealth and retail investors, while also contributing to content that supports our professional client base.

Working closely with the full content marketing team across London, Paris and Frankfurt, product specialists, the sales team and broader marketing colleagues, the successful candidate will develop content that transforms complex investment ideas and product narratives into clear, engaging and differentiated stories delivered across digital, print and presential channels.

Main responsibilities:

Messaging, positioning & ideation:

- Define relevant, impactful and differentiated marketing messages across the ETF range, with a focus on key selling points, competitive advantages and clarity of positioning for a digital wealth and retail audiences

- Translate product detail and market data into creative, concise narratives suited to a dual audience of professional and retail investors

- Conduct competitor analysis and monitor industry trends as needed to identify content opportunities and ensure Amundi ETF remains visible and differentiated in the market

- Ensure the Amundi ETF value proposition and messaging pillars are consistently reflected across all content produced

Content creation & campaign delivery:

- Plan and deliver a broad suite of content and marketing materials aligned to business line and marketing priorities, primarily for a retail audience but being able to pivot also to a professional audience, across various formats

- Develop content with a specific focus on making complex ETF and investment concepts accessible and compelling for digital wealth, intermediary and retail audiences

- Contribute ideas for new content formats, campaigns and storytelling approaches that reflect the evolving needs of our audiences, especially retail

Digital wealth & partner content

- Develop content and campaigns tailored to the digital wealth segment, including digital banks, advisors, online platforms and retail-facing distributors, to drive ETF adoption and investor education

- Collaborate with channel marketing colleagues and digital partners to ensure content is fit for purpose across each distribution context

- Identify opportunities to enhance the end-client content experience and increase engagement through innovation in format, tone and channel

Supplementary Information

Collaboration & stakeholder engagement

- Work closely with content and channel marketing colleagues, product specialists, the sales team and external partners to deliver integrated campaigns

- Liaise with broader Amundi teams where needed, to ensure content is accurate, compliant and aligned with group standards

- Adhere to FCA rules and principles and the Firm's policies and procedures; where appropriate, seek guidance from the Head of Compliance

Minimal education level

Bachelor Degree / BSc Degree or equivalent

Academic qualification / Speciality

Relevant degree

Experience

• Experience working within or serving the digital wealth, intermediary or retail investment sectors; familiarity with professional audiences is an advantage
• Minimum 4-6 years' experience in a marketing role within the investment industry, with significant experience in a content-focused capacity

Required skills

• Excellent written and spoken English; fluency in another European language is an advantage, French is a plus but not essential
• Outstanding writing skills, with a proven ability to adapt tone, format and complexity for different audiences and channels, from retail and digital wealth through to professional investors
• Understanding of ETFs and/or the asset management industry, with the ability to engage credibly with product and investment specialists
• Demonstrated ability to manage and prioritise a broad and varied workload, balancing longer-term strategic projects with tactical, time-sensitive deliverables
• Flexible, fast learner with a high degree of initiative and the ability to work both independently and collaboratively within a team
• Knowledge of regulatory and industry rules, guidelines and standards (FCA familiarity preferred)
• Business school or university level degree required
• Proficient with MS Office; experience with marketing tools such as Canva and Turtl is highly appreciated