{"id":1560783,"url":"https://alion.io/job/amwell-content-marketing-manager","title":"Content Marketing Manager","company":{"id":58430,"name":"Amwell","domain":"amwell.com","url":"https://alion.io/company/amwell","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":90000,"max":110000,"currency":"USD","period":"year","gross":null,"usd_annual":110000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-09-30T17:57:36Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-18T20:52:41Z","board_verified":true,"closed_at":null,"days_open":18,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":18},"description":"Company Description\nAt Amwell, we’re transforming healthcare for all-powered by technology and inspired by people. Here, your ideas don’t just matter-they drive real change, improving lives on a global scale.\nWe marry technology and innovation with clinical excellence to provide trusted solutions that solve the healthcare industry’s biggest pain points and are on a mission toenable greater access to more convenient, affordable, and effective care.\nWe do this through our technology-enabled care platform that is designed to help our clients achieve their digital care ambitions - today and in the future. We offer programs spanning the full care continuum, including urgent, acute and specialty care, behavioral health, and services for the treatment of chronic conditions such as heart and cardiometabolic diseases. Programs are powered by Amwell as well as our growing partner network.\nFor almost two decades, Amwell has proudly served some of the largest and most sophisticated healthcare organizations in the U.S. and worldwide. Our team is passionate about technology’s role in transforming care delivery and making it more equitable, accessible, efficient, cost-effective and navigable for all.\nBrief Overview \nThis role produces member-facing content across Amwell's service lines and is accountable for how that content performs once it reaches members. Content is a shared capability across the Engagement pillar: the account owners brief and approve, and this role produces at the volume and quality the book requires.\nThe role covers content strategy across service lines, the Engagement Hub content library, and the production of case studies and enablement assets that the account owners design. It also directs contractor and AI-assisted capacity, which is how volume is met with a single full-time position. Content engagement is a shared measure with the execution side, which owns timing and deliverability\nCore Responsibilities \nWhat the role owns:\nContent strategy and production across service lines, the engagement showcase, and content libraries\nInputting email content into the email CMS (Knak) - copy and image selection\nThe Engagement Hub content library and its maintenance\nCase-study and enablement-asset production, against designs set by the account owners\nAI-assisted drafting and direction of contractor capacity for volume, within the approved content guidelines\nBrand-voice consistency across member-facing content\nHow success is measured:\nContent engagement across member-facing email and hub content, as the content contribution to open and click performance (primary measurable output)\nContent throughput and turnaround against briefs\nBrand-voice and quality consistency across the library\nCoverage of the service lines against the content plan\nWhat the role does not own:\nScope boundaries are explicit so accountability is single-owned and hand-offs are clean.\nCampaign strategy or the customer relationship - the account owners\nThe CMS platform itself, its branding rules, templates, and access - Manager, Campaign Production and Platform\nCampaign build, QA, and send - the campaign production team\nTiming and deliverability of sends, which share the engagement measure\nFoundational B2B content such as case studies, playbooks, and whitepapers - Commercialization\nPHI governance standards, which are set by Compliance\nQualifications\nRequired\n5+ years producing consumer, member, or patient-facing content at volume\nDemonstrated ability to move a content engagement measure, not only to ship content on time\nExperience writing within regulated or clinically sensitive constraints, and the judgment to know when to route something to Compliance or Legal\nExperience directing freelance, agency, or contractor capacity against a brief\nWorking fluency with AI-assisted drafting, and the editorial judgment to hold quality across it\nComfort operating as shared capacity across competing internal demands\nPreferred\nHealthcare, health plan, or behavioral health content experience\nKnak, Braze, or comparable content and email production platforms\nAccessibility standards for member communications\nExperience building or restructuring a content library\nDo Well. Live Well. At Amwell. \nDriven by our mission and values, we foster a workplace where Delivering Awesome, being Customer First and operating as One Team aren’t just aspirations - they are how we work, every day. \nOur people are our greatest asset. We strive to empower their growth and development not only as Amwellians but as individuals, through generous total rewards packages, a virtual-first work environment, work-life flexibility, including Summer Fridays and designated Mental Health Days, as well as opportunities to stretch and learn - to name a few. It’s our people who truly differentiate us. Ask anyone and they’ll tell you - you’ll never work with more passionate, more driven and more caring team members. \nWe champion a culture of respect and inclusion, accountability and integrity, innovation and collaboration. At Amwell, you’ll do the most meaningful work of your career-improving healthcare for millions, growing alongside incredible teammates, and being valued for who you are. \nBenefits \nFlexible Personal Time Off (Vacation time)\n401K match\nCompetitive healthcare, dental and vision insurance plans\nPaid Parental Leave (Maternity and Paternity leave)\nEmployee Stock Purchase Program\nFree access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program\nFree Subscription to the Calm App\nTuition Assistance Program\nPet Insurance \nSalaried, Exempt Roles\nThe typical base salary range for this position is $90,000 - $110,000. The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors. In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may be offered as part of the compensation package dependent on the role. Some roles may be commission based, in which case the total compensation will be based on a commission, and the above range may not be an accurate representation of total compensation.\nFurther, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed.\nFraud Prevention Notice\nAs part of Amwell's commitment to maintaining a secure and trusted hiring process, Amwell uses fraud detection capabilities within its hiring platform to help identify potentially suspicious, fraudulent, or unauthorized activity during the recruitment process.\nThese tools are designed to help protect candidates, Amwell, and the integrity of the hiring process by identifying indicators that may be associated with impersonation, account misuse, or other forms of recruiting fraud. Information generated through fraud detection is reviewed by authorized personnel and is not used as the sole basis for hiring decisions.\nPersonal information collected or processed in connection with fraud detection will be handled in accordance with applicable data protection laws and Amwell's Applicant Privacy Notice.\nIdentity Verification Notice\nAs part of Amwell's commitment to maintaining a secure and trusted hiring process, candidates for this role are required to complete an identity verification step through Greenhouse Identity Verification powered by CLEAR during the interview process. \nIdentity verification is used solely to confirm a candidate's identity and help prevent fraud and impersonation within the hiring process. It is not a background check and does not independently determine hiring decisions. \nBecause this role has been designated as requiring identity verification, completion of the verification process is a condition of continuing in the recruitment process. Candidates who do not complete the identity verification process will not be eligible to advance to subsequent stages of consideration for this role. \nPersonal information collected as part of the identity verification process will be handled in accordance with applicable privacy laws and Amwell's Applicant Privacy Notice. \nhttps://business.amwell.com/company/privacy-notice-US-applicants\nPrivacy Notice","description_format":"text","description_chars":8579,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Parental leave","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Telemedicine & Virtual Care","Health Insurance & Benefits"],"lifecycle":[{"event":"open","at":"2026-10-01T03:52:53Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":16,"expected_fill_days":53,"reasons":["conf:3","win:early"],"computed_at":"2026-10-17T05:46:00Z"},"pay":{"stated_usd_annual":110000,"is_top_pay":false},"html_url":"https://alion.io/job/amwell-content-marketing-manager","json_url":"https://alion.io/job/amwell-content-marketing-manager.json","meta":{"generated_at":"2026-10-18T23:30:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26024,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58430},"rest":"https://alion.io/mcp/rest/get_company?id=58430"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Famwell-content-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Famwell-content-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Famwell-content-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/amwell-content-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Famwell-content-marketing-manager"}]}