{"id":2526913,"url":"https://alion.io/job/analyticsvidhya-content-marketing-lead","title":"Content Marketing Lead","company":{"id":1755807,"name":"Analyticsvidhya","domain":"analyticsvidhya.com","url":"https://alion.io/company/analyticsvidhya-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":16500,"max_usd":45000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":961},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Edge AI","optional":false}],"status":"live","first_seen_at":"2026-02-16T12:11:33Z","employer_posted_date":"2026-02-16","last_verified_at":"2026-10-14T16:02:23Z","board_verified":true,"closed_at":null,"days_open":240,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":240},"description":"About Analytics Vidhya\nAnalytics Vidhya is among the world’s largest and most respected AI and data science communities, with over 5 million users and a global enterprise footprint.\nWe are building a new suite of AI-first learning products for professionals and organizations. These products are focused on real AI adoption and creating impact, not just learning. They help individuals and organisations integrate cutting-edge AI into their workflows and decision-making.\nWe are looking for a Content Marketing Lead who will define how AV's products and services are positioned, understood, and adopted.\nThis role sits at the intersection of product, business, and growth, with direct impact on business and product success.\nWhy This Role Matters\nIn AI products and services, the positioning is the product.\nHow clearly you communicate value determines whether customers explore, trust, and finally buy.\nYou will own that layer. This is not a content creation or content editing role. This is a product narrative and business impact role.\nWhat You Will Own\nProduct Website and Conversion Journeys\nOwn messaging and content for product landing pages, product detail pages, and key conversion flows.\nCraft clear, differentiated positioning that resonates with technical and business audiences.\nPartner with content, design, and tech teams to improve engagement, conversion rates, and pipeline generation (leads capture)\nBring a strong point of view on how AI product stories should be structured, not just written.\nEnterprise Sales and Revenue Enablement\nBuild high-impact sales decks, product narratives, and strategic presentations used in enterprise conversations\nCreate collateral including solution briefs, product brochures, one-pagers, and executive-level presentations\nWork directly with business leaders to strengthen deal narratives and customer communication\nProduct Launches and Strategic Initiatives\nLead content and messaging for new AI product launches\nDefine launch narratives and ensure consistency across website, sales, and marketing assets\nHelp shape how new products are introduced to the market\nLeadership, Brand, and Event Content\nCreate content for sponsorship event decks, and external-facing strategic content for users.\nSupport leadership in communicating Analytics Vidhya’s product vision and differentiation\nWhat We Are Looking For\nExperience\n4 -7 years in product marketing, content marketing, or product storytelling roles.\nExperience in high-quality product-driven organizations such as SaaS, edtech, or technology companies. \nBackground in similar AI edtech companies or similar environments is highly relevant\nCapability\nProduct Storytelling Depth\nYou know how to take a product and turn it into a compelling, differentiated story.\nConversion Thinking\nYou understand how website content, structure, and messaging influence user behavior and pipeline.\nBusiness Acumen\nYou create content with a clear understanding of its role in business and product adoption.\nPresentation Excellence\nYou can create decks that influence customers, partners, and senior stakeholders.\nTools and Skills\nAdvanced proficiency in presentation tools like PowerPoint, Canva, Adobe etc.\nExperience working with modern website stacks, CMS platforms and product marketing workflows.\nStrong understanding of SaaS or product website best practices.\nExceptional clarity in writing and communication.\nAbout Analytics Vidhya\nAnalytics Vidhya is among the world’s largest and most respected AI and data science communities, with over 5 million users and a global enterprise footprint.\nWe are building a new suite of AI-first learning products for professionals and organizations. These products are focused on real AI adoption and creating impact, not just learning. They help individuals and organisations integrate cutting-edge AI into their workflows and decision-making.\nWe are looking for a Content Marketing Lead who will define how AV's products and services are positioned, understood, and adopted.\nThis role sits at the intersection of product, business, and growth, with direct impact on business and product success.\nWhy This Role Matters\nIn AI products and services, the positioning is the product.\nHow clearly you communicate value determines whether customers explore, trust, and finally buy.\nYou will own that layer. This is not a content creation or content editing role. This is a product narrative and business impact role.\nWhat You Will Own\nProduct Website and Conversion Journeys\nOwn messaging and content for product landing pages, product detail pages, and key conversion flows.\nCraft clear, differentiated positioning that resonates with technical and business audiences.\nPartner with content, design, and tech teams to improve engagement, conversion rates, and pipeline generation (leads capture)\nBring a strong point of view on how AI product stories should be structured, not just written.\nEnterprise Sales and Revenue Enablement\nBuild high-impact sales decks, product narratives, and strategic presentations used in enterprise conversations\nCreate collateral including solution briefs, product brochures, one-pagers, and executive-level presentations\nWork directly with business leaders to strengthen deal narratives and customer communication\nProduct Launches and Strategic Initiatives\nLead content and messaging for new AI product launches\nDefine launch narratives and ensure consistency across website, sales, and marketing assets\nHelp shape how new products are introduced to the market\nLeadership, Brand, and Event Content\nCreate content for sponsorship event decks, and external-facing strategic content for users.\nSupport leadership in communicating Analytics Vidhya’s product vision and differentiation\nWhat We Are Looking For\nExperience\n4 -7 years in product marketing, content marketing, or product storytelling roles.\nExperience in high-quality product-driven organizations such as SaaS, edtech, or technology companies. \nBackground in similar AI edtech companies or similar environments is highly relevant\nCapability\nProduct Storytelling Depth\nYou know how to take a product and turn it into a compelling, differentiated story.\nConversion Thinking\nYou understand how website content, structure, and messaging influence user behavior and pipeline.\nBusiness Acumen\nYou create content with a clear understanding of its role in business and product adoption.\nPresentation Excellence\nYou can create decks that influence customers, partners, and senior stakeholders.\nTools and Skills\nAdvanced proficiency in presentation tools like PowerPoint, Canva, Adobe etc.\nExperience working with modern website stacks, CMS platforms and product marketing workflows.\nStrong understanding of SaaS or product website best practices.\nExceptional clarity in writing and communication.\nWhat Makes This Role Attractive to Top Candidates\nOwnership at a Meaningful Scale\nYou will own product narratives for AI products used by a global audience.\nDirect Impact on Product Success\nYour work will directly influence adoption, pipeline, and growth.\nWork Closely With Product and Leadership\nYou will partner with business leaders, product leaders, and content leaders, not operate in isolation.\nBuild the Function\nAs we scale, you will have the opportunity to shape and grow the product content and product marketing capability.\nBe Part of the AI Shift\nFew roles offer the chance to help define how AI products are brought to market at this stage of the technology cycle.\nThis Role Is Not Ideal For\nCandidates focused primarily on blog writing, editorial, or social media content.\nCandidates without experience owning product or business-critical content.","description_format":"text","description_chars":7661,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-14T12:25:01Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long 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