{"id":2530004,"url":"https://alion.io/job/ancestry-senior-performance-marketing-manager","title":"Senior Performance Marketing Manager","company":{"id":1754834,"name":"Ancestry","domain":"ancestry.com","url":"https://alion.io/company/ancestry-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sydney, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":75000,"max_usd":138000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":18},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Machine Learning","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-08-25T00:00:00Z","employer_posted_date":"2026-08-25","last_verified_at":"2026-10-21T23:47:10Z","board_verified":true,"closed_at":null,"days_open":59,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":59},"description":"About Ancestry:\nWhen you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives.Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.\nWe are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.\nTogether, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. \nAncestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.\nAbout the Role\nWe're looking for a Senior Performance Marketing Manager to lead execution and drive growth across the AU market. You'll own the performance marketing roadmap, work closely with media agencies, looks like, acts quickly on opportunities, and uses data and AI-powered tools to turn insights into action. You'll be responsible for building and scaling a high and ensure campaigns are delivered with pace, quality, and measurable impact.\nThis role is ideal for a commercially minded performance marketer who knows what great execution looks like, acts quickly on opportunities, and uses data and AI-powered tools to turn insights into action. You'll be responsible for building and scaling a high-performing performance marketing engine while continually identifying new opportunities to unlock incremental growth.\nWhat You'll Do\nBuild, own and evolve the AU test-and-learn engine, turning insights into actions that continuously improve performance.\nLeverage AI and machine learning to optimise campaigns, automate workflows, and inform real-time trading decisions.\nScale successful campaigns across channels, audiences, and creative, ensuring winning strategies are implemented in a quick and efficient way.\nFind the next 10% by identifying and testing new growth opportunities across channels, platforms, audiences, and emerging technologies.\nOwn day-to-day performance marketing across paid search, paid social, display, and Performance Max, optimising against key metrics including CPK, CPSu, CVR, ROAS, and LTV.\nLead and challenge agency partnerships, driving accountability, challenging recommendations, and ensuring high-quality execution.\nOwn campaign measurement, reporting, attribution, budgets, and the performance marketing roadmap, partnering with stakeholders to drive continuous improvement.\nCollaborate with creative, Marketing Operations, and cross-functional teams to deliver high-performing campaigns and share best practices across the business.\nWho You Are\n8+ years' hands-on experience in performance marketing across paid search, paid social, display, and programmatic.\nProven experience managing agency partnerships and delivering measurable commercial growth within ecommerce or subscription businesses.\nExperience building performance marketing programmes, testing frameworks, and measurement infrastructure from the ground up.\nStrong commercial and analytical mindset, with the ability to identify growth opportunities and make fast, data-driven optimisation decisions.\nHands-on experience with AI-powered marketing tools, automation, predictive optimisation, creative testing, and generative AI workflows.\nStrong working knowledge of Google Ads, Meta Ads Manager, Performance Max, and at least one DSP or programmatic platform.\nExperience with conversion tracking, attribution modelling, UTM governance, marketing analytics, and reporting.\nExcellent stakeholder management and communication skills, with the confidence to influence agency partners and cross-functional teams.\nHighly organised, proactive, and comfortable managing multiple priorities in a fast-paced environment.\nBachelor's degree or equivalent practical experience.\nWhy Ancestry?\nJoin a team helping millions of people discover their family stories. At Ancestry, you'll work in a collaborative, high-performing environment where data, creativity, and technology come together to deliver meaningful customer experiences.\nThis is an opportunity to build, test, and scale innovative performance marketing programmes, work with AI-powered tools at the forefront of the industry, and make a measurable impact in a globally recognised subscription business. We offer competitive rewards, opportunities for growth, and the chance to help people make discoveries that last a lifetime.\nAdditional Information:\nAncestry is an Equal Opportunity Employer that makes employment decisions without regard to race, colour, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, civil status, family status, political belief or activity, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability and require a reasonable accommodation or adjustment to support you during the interview process, please notify the recruiter.\nAll job offers are contingent on a background check screen that complies with applicable law.\nAncestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.","description_format":"text","description_chars":6621,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Growth opportunities"],"hiring_locations":[{"name":"Australia","iso":"AU","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-14T12:38:18Z"}],"visa":[],"liveness":{"score":17,"band":"cold","label":"Long shot","p_open":1,"p_active":0.493,"p_room":0.35,"age_days":59,"expected_fill_days":16,"reasons":["conf:30","velocity","win:tail"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/ancestry-senior-performance-marketing-manager","json_url":"https://alion.io/job/ancestry-senior-performance-marketing-manager.json","meta":{"generated_at":"2026-10-23T09:04:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14575,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1754834},"rest":"https://alion.io/mcp/rest/get_company?id=1754834"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fancestry-senior-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fancestry-senior-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fancestry-senior-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ancestry-senior-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fancestry-senior-performance-marketing-manager"}]}