{"id":1750051,"url":"https://alion.io/job/antech-diagnostics-marketing-analytics-manager","title":"Marketing Analytics Manager","company":{"id":2212230,"name":"Antech Diagnostics","domain":"antechdiagnostics.com","url":"https://alion.io/company/antechdiagnostics","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":8,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Analytics","role_family":"Analytics","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Loveland, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":99330,"max":124000,"currency":"USD","period":"year","gross":null,"usd_annual":124000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Power BI","optional":false}],"status":"live","first_seen_at":"2026-09-25T00:00:00Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-12T01:58:03Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of MarsScience & Diagnostics, a family-owned company focused on veterinary care.\nCurrent Associates will need to apply through the internal career site. Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.\nThe Target Pay Range for this position is $99,330 - $124,000 annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.\nJob Purpose/Overview\nThe Performance Marketing & Analytics Manager will serve as the primary owner of marketing analytics and performance measurement, transforming data into clear, actionable insights that drive stronger business performance. This role owns attribution, ROI measurement, customer journey analytics, and closed-loop reporting across Marketing, Sales, and Product.\nEssential Duties and Responsibilities\nDevelop, maintain, and optimize marketing performance measurement frameworks to evaluate campaign effectiveness, pipeline contribution, lead generation, customer acquisition, and revenue impact.\nBuild and manage marketing dashboards, scorecards, and executive reporting using business intelligence and visualization tools to provide actionable insights to marketing and business leaders.\nAnalyze marketing campaign performance across digital, email, paid media, events, content marketing, and demand generation programs, identifying opportunities to improve conversion rates, engagement, and return on investment.\nPartner with Marketing, Sales, Revenue Operations, and Business leaders to define key performance indicators (KPIs), establish reporting requirements, and ensure alignment between marketing objectives and business outcomes.\nOwn marketing reporting and analytics within Salesforce and HubSpot, including campaign tracking, lead attribution, funnel analysis, lifecycle reporting, opportunity influence, and pipeline performance measurement.\nDevelop and maintain lead funnel reporting, tracking prospects from initial engagement through marketing-qualified leads (MQLs), sales-qualified leads (SQLs), opportunities, and closed-won business.\nMonitor and analyze lead quality, campaign effectiveness, customer acquisition trends, and pipeline velocity to provide recommendations that improve marketing and sales performance.\nCreate and manage attribution models to measure marketing's contribution to revenue and support strategic investment decisions across marketing channels and programs.\nEnsure data integrity, consistency, and governance across Salesforce, HubSpot, marketing automation platforms, and reporting systems through regular audits and process improvements.\nCollaborate with Revenue Operations and Sales teams to improve CRM data quality, campaign tracking standards, lead routing processes, and reporting methodologies.\nIdentify trends, patterns, and opportunities through advanced analysis of customer, campaign, web, and sales data, translating findings into actionable business recommendations.\nConduct ad hoc analyses and deep-dive investigations to support business decisions, budget planning, forecasting, and strategic marketing initiatives.\nUtilize tools such as Power BI, Excel, Google Analytics, Salesforce, HubSpot, and other analytics platforms to automate reporting and improve visibility into marketing performance.\nSupport annual planning processes by providing performance insights, forecasting models, benchmark data, and recommendations for marketing investment optimization.\nPresent findings, recommendations, and performance insights to marketing leadership and cross-functional stakeholders in a clear, concise, and business-focused manner.\nContinuously evaluate emerging analytics technologies, measurement methodologies, and best practices to enhance reporting capabilities and decision-making effectiveness.\nEducation and Experience\nBachelor's degree in Marketing, Business, Analytics, Statistics, or a related field, or equivalent combination of education and experience.\n3-5 years of experience in marketing analytics, performance marketing, revenue marketing, business intelligence, or a related analytical role.\nExperience developing marketing attribution models, performance measurement frameworks, and ROI reporting.\nHands-on experience with Salesforce and HubSpot is required, including campaign tracking, lead lifecycle management, pipeline reporting, and marketing-to-sales performance analysis.\nExperience working with CRM systems, marketing automation platforms, web analytics tools, and business intelligence solutions.\nDemonstrated experience translating complex data into actionable business insights and recommendations.\nKnowledge, Skills and Abilities\nAdvanced analytical and problem-solving skills with expertise in KPI development, attribution modeling, forecasting, and performance measurement.\nProficiency with Power BI, Google Analytics, Excel, and data visualization tools.\nStrong working knowledge of Salesforce and HubSpot, including reporting, dashboard creation, campaign performance analysis, lead management, and CRM data governance. Excellent communication, stakeholder management, and data storytelling skills.\nTravel\nAs required.\nAbout Antech\nAntech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.\nBenefits\nAntech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.\nBenefits eligiblity is based on employment status.\nPaid Time Off & Holidays\n\nMedical, Dental, Vision (Multiple Plans Available)\n\nBasic Life (Company Paid) & Supplemental Life\n\nShort and Long Term Disability (Company Paid)\n\nFlexible Spending Accounts/Health Savings Accounts\n\nPaid Parental Leave\n\n401(k) with company match\n\nTuition/Continuing Education Reimbursement\n\nLife Assistance Program\n\nPet Care Discounts\n\nCommitment to Equal Employer Opportunities\nWe are proud to be an Equal Opportunity Employer. For a complete EEO statement, please see our Career page at Antech Careers.\nNote to Search Firms/Agencies\nAntech Diagnostics, Inc. and its subsidiaries and affiliates (Antech) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Antech and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Antech will be deemed the sole property of Antech and no fee will be paid in the event the candidate is hired by Antech.","description_format":"text","description_chars":7598,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care"],"lifecycle":[{"event":"open","at":"2026-10-03T08:19:19Z"}],"visa":[],"liveness":{"score":73,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.811,"p_room":0.9,"age_days":15,"expected_fill_days":30,"reasons":["conf:3","velocity","win:mid"],"computed_at":"2026-10-10T05:45:15Z"},"pay":{"stated_usd_annual":124000,"is_top_pay":true},"html_url":"https://alion.io/job/antech-diagnostics-marketing-analytics-manager","json_url":"https://alion.io/job/antech-diagnostics-marketing-analytics-manager.json","meta":{"generated_at":"2026-10-12T03:10:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4871,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2212230},"rest":"https://alion.io/mcp/rest/get_company?id=2212230"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fantech-diagnostics-marketing-analytics-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fantech-diagnostics-marketing-analytics-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fantech-diagnostics-marketing-analytics-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/antech-diagnostics-marketing-analytics-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fantech-diagnostics-marketing-analytics-manager"}]}