{"id":3205539,"url":"https://alion.io/job/apbks-marketolog-b2b-b2c","title":"Маркетолог (B2B / B2C)","company":{"id":4471101,"name":"Apbks","domain":"apbks.ru","url":"https://alion.io/company/apbks","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"HeadHunter","truth_index":{"grade":"A","score":95,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0.333,"time_to_fill_p50_days":null,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Moscow, Russia"],"countries":["RU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":15500,"max_usd":34000,"period":"year","method":"role_country_seniority_unknown","sample_n":2408},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Bitrix","optional":false},{"name":"ChatGPT","optional":false},{"name":"Figma","optional":false},{"name":"Midjourney","optional":false},{"name":"Roistat","optional":false},{"name":"Telegram","optional":false},{"name":"Unisender","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-30T12:25:06Z","employer_posted_date":null,"last_verified_at":"2026-10-30T12:25:06Z","board_verified":false,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":2,"flags":[],"days_open":1},"description":"Обязанности: \n Анализ рынка и конкурентной среды в B2B и B2C сегментах, поиск точек роста компании.\n Генерация и тестирование гипотез для увеличения потока квалифицированных лидов и снижения стоимости привлечения.\n Запуск и ведение рекламных кампаний в Яндекс.Директ (Поиск, РСЯ), работа с подрядчиками.\n Управление рекламными бюджетами, контроль эффективности по метрикам CPL, CTR, ROMI.\n Настройка и ведение аналитики: Яндекс.Метрика, сквозная аналитика Roistat.\n Создание и адаптация креативов, презентаций, раздаточных материалов, постановка ТЗ дизайнеру (Figma).\n Email-маркетинг: настройка и ведение рассылок в Unisender, сегментация базы.\n SMM и SEO: развитие органических каналов, работа с подрядчиком.\n Использование ИИ-инструментов для анализа данных.\n Подготовка аналитических отчётов с выводами и предложениями по масштабированию.\n Требования: Самостоятельность, инициативность, готовность предлагать и тестировать новые идеи.\n Умение анализировать большие объёмы данных и делать выводы на основе цифр.\n Навыки работы с Яндекс.Директ, Яндекс.Метрикой, Битрикс24, Unisender, Figma, Roistat\n Понимание логики работы рекламных кабинетов VK Ads и Telegram Ads.\n Опыт работы с ИИ-инструментами (ChatGPT, Midjourney и аналоги) для маркетинговых задач.\n Базовые знания SEO и SMM для развития органического трафика.\n Умение выстраивать коммуникацию с подрядчиками и ставить им задачи.\n Условия: Трудоустройство по ТК РФ;\n Доход: оклад + KPI. \n График: 5/2, 09:00-18:00. Без переработок. Выходные и праздники - ваши.\n Место работы: м. Тульская, Варшавское ш., 1с1-2, БЦ W Plaza.\n Комфортный офис: оборудованная кухня, кофемашина, компенсация обедов, рядом набережная.","description_format":"text","description_chars":1670,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Russian","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-24T12:41:17Z"},{"event":"6","at":"2026-10-27T12:25:06Z"},{"event":"6","at":"2026-10-30T12:25:06Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":24,"reasons":["seen:3","win:early"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/apbks-marketolog-b2b-b2c","json_url":"https://alion.io/job/apbks-marketolog-b2b-b2c.json","meta":{"generated_at":"2026-10-31T13:29:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20925,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4471101},"rest":"https://alion.io/mcp/rest/get_company?id=4471101"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fapbks-marketolog-b2b-b2c"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fapbks-marketolog-b2b-b2c"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fapbks-marketolog-b2b-b2c"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/apbks-marketolog-b2b-b2c\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fapbks-marketolog-b2b-b2c"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3205539}},{"tool":"search_jobs","arguments":{"company":"apbks.ru","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3205539},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}