Demand Gen and Campaign Marketer

The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers.

Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion.

That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience.

Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

For our business, for clients, and for you

Demand Marketing Manager

Description

As a Demand Marketer, you willbe responsible fordriving demand forApexproducts using a range of channels. Your primary goal will be to generate high-quality leads and nurture them through the sales funnel to drive revenue growth. You will work closelyacrossthe marketingdepartment, sales,regionalstakeholders todevelop and execute integrated marketing campaigns that align with the company's businessobjectives.

Job specification

• Go-to-Market Planning:

  • Lead GTM planning for newcampaignlaunchesand newly acquiredand existingproducts, working in collaboration with thePortfoliomarketingteam-producinga GTMcampaignpack to serve as the basis of all activity across marketing,salesand CRM teams.

  Audience focus

  • Work with key stakeholders to understand the target audience for your products/ regionand develop audience focused campaign plans and messaging.

  DemandLead generation& marketingpiepline

  • Develop and implement demand generation strategies to drive awareness, engagement, and conversion
  • Create and manage multi-channel marketing campaigns, including email marketing, social media, content marketing, paid advertising, and events.
  • Own andoptimizethe end-to-end demand generation funnel, with accountability for progression across MQLs, SALs, SQLs,marketingpipeline creation, and revenue contribution, working closely with Sales tomaximizeconversion rates and commercial outcomes

  Content and Messaging

  • Collaborate with the content team to create compelling and relevant content that resonates with the target audience.
  • Work with the brand team to develop assets that have an impact on your audience,leveragingtools to understand ad performance and continuallyoptimise
  • Conduct market research and competitive analysis toidentifykey opportunities to position our productsahead of the competition and cut through the market ‘noise’.

  Performance monitoring

  • Work with the Campaign Manager to ensure a clear planiscreated andcontains associatedKPIsthat aremonitoredand messaged back into the business
  • Develop performance presentations to share with the wider marketing team andregionalsales/ otherstakeholders as appropriate
  • Analyze andoptimizecampaign performance using data-driven insights and marketing analytics tools.
  • Direct accountability for campaign budget management
  • Monitor and report on key performance indicators (KPIs) to measure the success of demand generation efforts and to inform future strategies.
  • Manage the marketing automation platform and CRM system to track and measure the effectiveness of marketing campaigns.

  Sales Enablement

  • Work closely with theSDR andsales team to ensure alignment on lead generation goals and to provide them with the necessary tools and resources to convert leads into customers.
  • Ensure the comms team have an aligned internal awarenessprogramwhereappropriate to support sales enablement and cross-sell.

  Integration

  • Ensure that all individuals within theorganizationarealigningwith the Apex Groupmarketingmodel.Utilisingthe specialistskills when it comes to drafting thought leadership, writingcommsor needing design support.
  • Work across the Apex Group Marketing platforms, ensuring that leads are being tracked centrally in Salesforce and that theappropriate automationplatforms are also being used for any EDM campaigns
  • Integrate the TOV and applicable brand guidelines into the campaigns where appropriate

Skills Required:

• Bachelor's degree in Marketing, Business, ora relatedfield.

• Proven experience in demand generation, digital marketing, or a similar role.

• Strong understanding of marketing automation platforms and CRM systems.

• Excellent communication and collaboration skills.

• Ability to analyze data and derive actionable insights.

• Creative thinker with a passion for driving results.

• 5-8years of experience in B2B demand marketing in a SaaS or Fintech business.

• Goodunderstanding of the SaaS and Fintech landscape, including digital platforms and regulatory considerationsacross B2B or B2C.

• Proven ability to translate complex technical features into compelling, client-centric messaging.

• Experience working in matrixed environments with cross-functional global teams across product, sales, and marketing.

• Proficiencyin using marketing tools such as Salesforceor other CRM andSAM’s.

• Strong written and verbal communication skills, with a focus on storytelling and clarity.

• Familiarity with AI tools to streamline content creation and campaign execution.

• Ability to work atpaceand manage multiple projects concurrently.

What you will get in return:

• A genuinely unique opportunity to be part of an expanding large global business;
• Competitive remuneration commensurate with skills and experience;
• Training and development opportunities

Disclaimer: Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.