{"id":945642,"url":"https://alion.io/job/aplazo-marketing-specialist","title":"Marketing Jr Specialist","company":{"id":6196,"name":"Aplazo","domain":"aplazo.mx","url":"https://alion.io/company/aplazo","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mexico City, Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-11T20:21:21Z","employer_posted_date":"2026-08-11","last_verified_at":"2026-10-20T01:49:25Z","board_verified":true,"closed_at":null,"days_open":69,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":69},"description":"About Aplazo\nAplazo is Mexico’s leading “buy now, pay later” platform, giving consumers flexible, transparent payment solutions while helping merchants grow their sales. We’re a fast-growing Series B fintech backed by top global investors, combining technology, data, and design to redefine financial access.\nRole’s Mission\nThe Marketing Jr Specialist (entry level position) is responsible for implementing Aplazo’s B2B and B2C strategies through the coordination of merchant campaigns and support for Key Account Managers. This role ensures brand consistency and provides data-driven insights to boost merchant participation and commercial expansion. A central goal is the acquisition and conversion of strategic partners, reinforcing Aplazo’s position as a vital catalyst for business development.\nKey responsibilities\n1. Merchant Campaign Execution\nPlan and execute multi-channel marketing campaigns for Aplazo’s merchants, ensuring timely delivery and quality across all touchpoints.\n\nCoordinate and oversee campaign calendars, tracking milestones and ensuring flawless execution from planning to post-mortem.\n\n2. Cross-Functional Collaboration with Commercial Team and Growth Marketing\nWork closely with KAMs to understand merchant needs, upcoming promotions, and commercial opportunities.\n\nTranslate commercial objectives into actionable marketing initiatives and materials.\n\nServe as a bridge between Marketing and Sales/Partnerships to ensure alignment on messaging, timelines, and expectations.\n\n3. Merchant Communication & Enablement\nDevelop, adapt, and deliver marketing materials such as pitch decks, POP , digital assets, email communications, and co-branded content.\n\nEnsure all materials align with Aplazo’s brand guidelines and communicate value clearly to merchants.\n\nSupport KAMs with marketing toolkits, updated assets, and seasonal promotional kits\n\n4. Brand Alignment & Consistency\nEnsure consistent application of Aplazo’s brand voice and visual identity across all merchant-facing materials, act as the brand´s guardian in on and offline communications.\n\n5. Reporting, Analytics & Insights\nTrack campaign performance, merchant engagement metrics, and key KPIs.\n\nPrepare post-campaign reports with insights, learnings, and actionable recommendations.\n\nIdentify opportunities to elevate campaign effectiveness and merchant satisfaction.\n\n6. Process Optimization, Proactive Contribution Tools & Analytics\nIdentify process gaps, workflow improvements, and new ways to scale merchant marketing efforts.\n\nCollaborate with growth and field operations teams.\n\nAnalyze campaign, event, and channel performance metrics, budget optimization\n\nRequirements\nUnderstanding of basic B2B+ B2C marketing campaigns . metrics and strategies.\n\nKnowledge of branding and how to develop and maintain a brand identity.\n\nBasic understanding of customer journeys and how to communicate effectively with different business segments.\n\nAnalytical thinking with the ability to interpret data and draw insights.\n\nCritical thinking and problem-solving abilities, with a focus on finding solutions and improving processes.\n\nStrong organizational skills to manage multiple projects and tasks simultaneously.\n\nExcellent written and verbal communication skills.\n\nAbility to work effectively with internal and external teams.\n\nAttention to detail and a focus on quality deliverables.\n\nProactive and quick to learn new processes and tools.\n\nAbility to adapt to changing environments and new challenges.\n\nProven capability in utilizing AI to streamline operational flows, drive automation, and improve output quality within daily marketing functions.\n\nMust have:\nBachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred\n\nLanguages\nSpanish\n\nEnglish (Advanced)\n\nPro Tip:\nHow do we review your CV? Help us find you!\nWe filter applications with the help of AI. To ensure your profile is properly evaluated, we recommend describing your experience using the keywords from this job posting.\nPersonal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplaz, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice.\nAplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic. 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