{"id":1140601,"url":"https://alion.io/job/apollocannabis-brand-manager","title":"Brand Manager","company":{"id":1068421,"name":"ApolloCannabis","domain":"apollocannabis.ca","url":"https://alion.io/company/apollocannabis","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada","Ottawa, Canada"],"countries":["CA"],"hiring_countries":["CA"],"hiring_countries_total":1,"salary":{"min":80000,"max":105000,"currency":"CAD","period":"year","gross":null,"usd_annual":73758},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-09-22T00:00:00Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-11-02T03:14:10Z","board_verified":true,"closed_at":null,"days_open":41,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":41},"description":"The Company\nWe are a leading global company committed to bettering lives through cannabis.\nAt Canopy Growth, quality, consistency and trust guide everything we grow, make and deliver. From cultivation to consumer, we take a long-term view, with the ambition to help set the standard for the industry.\nWe're looking for principled, driven people who want to do meaningful work and help shape what comes next. We invest in our people, support their growth and value the different backgrounds, experiences and perspectives they bring.\nWe believe the best of this industry is still ahead - and we intend to lead it there. Come join us.\nThe Opportunity\nThe Brand Manager will lead the development and execution of brand strategies that drive awareness, consumer engagement, market share growth, and profitability. This individual will act as the general manager of their assigned brand portfolio, partnering cross-functionally with innovation, sales, insights, finance, regulatory, and operations teams to bring compelling consumer experiences to market.\nThe ideal candidate combines strong analytical skills with creative thinking, possesses a deep understanding of consumer behavior, and has experience building brands within a fast-paced consumer goods environment.\nResponsibilities\nBrand Strategy & Planning\nOwn the development and execution of annual brand plans aligned with company growth objectives.\nDefine, lead and evolve brand positioning, value propositions, and consumer targeting strategies.\nServe as the internal brand owner and primary steward of the brand, ensuring all product, communications and commercial activities strengthen it’s long-term equity.\nIdentify growth opportunities through consumer insights, market trends, and competitive analysis.\nManage brand performance against key business and marketing objectives.\nInnovation & Product Development\nOwn the brand’s new product development roadmap and multi-year innovation pipeline, ensuring the product priorities directly support the brand strategy and serves the target consumer\nEstablish the brand/product guardrails that guide product formats, consumer occasions, price positioning, product claims and quality standards.\nPartner with Product Development, Regulatory, Operations, Insights, Sales, Demand Planning and Finance teams to translate brand objectives into commercially viable products.\nOwn portfolio architecture and identify opportunities to introduce, optimize, reposition or rationalize products.\nMonitor product performance and identify opportunities for optimization.\nConsumer & Market Insights\nLead the development of a strong, shared understanding of the brand’s target consumer, needs, behaviours and purchase drivers.\nLeverage quantitative and qualitative research to shape brand strategy, product roadmaps and commercial priorities.\nTranslate consumer and market insights into actionable strategies for internal Trade Marketing team to deliver on.\nTrack category trends, competitive activities, and emerging consumer preferences.\nChampion the voice of the consumer throughout brand, product and commercial decision-making\nIntegrated Marketing Execution\nOwn the strategic objectives of integrated marketing campaigns across retail, digital, experiential, and trade channels.\nCollaborate with internal Creative and Trade Marketing teams to ensure brand consistency and that deliverables are met with clear measures of success.\nEnsure all B2C & B2B touchpoints remain consistent with the brand’s positioning, identity and established brand/product guardrails.\nEvaluate campaign performance and lead ongoing optimization based on data-driven insights.\nEnsure all marketing initiatives comply with applicable cannabis regulations and company policies.\nCommercial & Cross-Functional Leadership\nProvide clear brand leadership and communicate rationale behind key decisions to senior leadership and cross-functional stakeholders\nPartner closely with Sales and Trade Marketing teams to develop programs that drive retail distribution, visibility and sell-through.\nLead the development of brand narratives, innovation stories and strategic content for customer presentations and retailer engagement efforts.\nInfluence cross-functional stakeholders to deliver business objectives.\nAct as the primary point of accountability for the brand, proactively identifying and addressing risks, opportunities and executional gaps.\nLead brand planning processes and facilitate alignment across teams.\nFinancial Management\nOwn the brand budget and allocate investments against the highest-priority business growth opportunities.\nMonitor revenue, profitability, market share, distribution and return on marketing investment.\nSupport Demand Planning in developing forecasts and contribution to annual business planning processes.\nOther duties as assigned\nExperience\nBachelor's degree in Marketing, Business, Commerce, or related field.\n5+ years of progressive brand management experience, preferably within cannabis, CPG, beverage alcohol, tobacco or consumer wellness.\nDemonstrated success leading brand strategy and marketing programs.\nStrong business acumen and analytical capabilities.\nStrong Drive to win, strategic thinking, consumer obsession and innovation mindset\nData driven decision making\nExperience managing multiple projects in a fast-paced environment.\nExcellent communication, presentation, and stakeholder management skills.\nProficiency in Microsoft Office Suite, particularly Excel and PowerPoint.\nPreferred Experience:\nMBA or advanced business degree an asset.\nExperience working in highly regulated industries.\nConsumer insights and innovation experience.\nFamiliarity with syndicated data sources and market analytics tools.\nExperience managing external agencies and creative partners.\nOther Details\nThis is a full-time, remote-first position based out of Ontario.\nSalary range - $80,000 - $105,000\nBenefits - extended health and dental coverage, paid vacation, and participation in our employer-supported retirement savings program\nWe appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.\nWe welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.\nRecruitment Process: All applications for this role are reviewed manually; no AI-based screening or ranking tools are used.\nThis post is for an existing vacancy.","description_format":"text","description_chars":6685,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Growth opportunities"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Telemedicine & Virtual Care","Cannabis & CBD"],"lifecycle":[{"event":"open","at":"2026-09-23T10:58:22Z"}],"visa":[],"liveness":{"score":46,"band":"ok","label":"Likely open","p_open":1,"p_active":0.829,"p_room":0.55,"age_days":41,"expected_fill_days":31,"reasons":["conf:2","win:tail"],"computed_at":"2026-11-02T06:13:15Z"},"pay":{"stated_usd_annual":73758,"is_top_pay":false},"html_url":"https://alion.io/job/apollocannabis-brand-manager","json_url":"https://alion.io/job/apollocannabis-brand-manager.json","meta":{"generated_at":"2026-11-02T07:25:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10480,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1068421},"rest":"https://alion.io/mcp/rest/get_company?id=1068421"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fapollocannabis-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fapollocannabis-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fapollocannabis-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/apollocannabis-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fapollocannabis-brand-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1140601}},{"tool":"search_jobs","arguments":{"company":"apollocannabis.ca","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1140601},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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