PR Consultant

Apothékary is looking for a part time PR consultant to help with earned media placements related to hero products, new launches, thought leadership, and preparation for holiday gift guides and "best of " lists.

• Objectives: Deliver one major placement per month tied to brand story, founder (Shizu), or a hero product (Blue Burn, Wine Down, Take the Edge Off)
• Weekly pitching cadence - target 5 personalized pitches to a curated media list each week (not mass blasts)
• Manage weekly product sampling/mailers to press, podcast hosts, and media-adjacent tastemakers
• Build and maintain an editorial calendar around seasonal wellness moments (Dry January, New Year resets, summer wellness, holiday gifting)
• Maintain and grow relationships with tier-1/tier-2 wellness, lifestyle, and beauty press
• Source founder byline opportunities, award submissions, and "best of" roundup placements
• Monthly reporting: placements secured, impressions/UVM, sentiment, share of voice vs. competitors
• Flag any coverage or quotes that risk disease-claim language before it runs
• Reporting on misses, not just wins. Pitches sent, response rate, reasons for passes.
• Package every placement for reuse: pull quote, logo asset, and link delivered to the content team within 48 hours for site press bar, paid whitelisting, and creator briefs

Requirements

• 3-5+ years consumer PR with a proven earned-media portfolio (not just agency management), ideally in wellness/beauty/CPG or supplements
• Active, current relationships with tier-1/tier-2 wellness/lifestyle/beauty press, podcast hosts, and "best of"/gift guide/awards cycles
• Strong personalized pitch writing, editorial calendar planning, and founder byline development
• Working knowledge of FDA/DSHEA structure-function claim rules, with ability to flag disease-claim risk in coverage before it runs
• Remote work opportunity, but LA or NYC based (or strong LA/NYC media relationships) preferred

Benefits

• Monthly retainer $3,000
• Monthly product stipend