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Location
In office
Seniority
Middle · 3+ years exp
Overview
Company
Impact
Profile match
Apparel Group is a fashion and lifestyle retail conglomerate headquartered in Dubai, United Arab Emirates, that operates franchise stores for international brands such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith and Tim Hortons. Established in 1996 by Sima Ganwani Ved and Nilesh Ved and part of APPCORP Global, it runs more than 2,600 stores and 85 brands across 14 countries in the GCC, India, Southeast Asia, South Africa and Egypt with a workforce of over 28,000. Most openings are store-level sales associates, supervisors, brand and beauty trainers and area sales managers, backed by buying, supply chain, delivery, marketing and AI specialist roles.
  • Key Responsibilities

- Own the end-to-end product roadmap and vision for the brand, and translate priorities into clear, well-scoped PRDs.

  • Manage a multi-currency, multi-language storefront (including Arabic/RTL) across multiple GCC countries, covering catalogue, pricing, promotions, payments and localisation.
  • Drive platform delivery on commerce platform, including upgrades, migrations and third-party integrations (OMS, search, payments, CRM and analytics tools).
  • Run agile delivery cycles, uphold release and quality gates, and partner with QA on testing, sign-off and security checks.
  • Maintain platform stability, targeting zero critical (P0/P1) outages while continuing to ship new features.
  • Own commercial outcomes for the brand, improving conversion, units per transaction and fulfilment, while improving gross to net ratio.
  • Manage relationships with cross-functional stakeholders, vendors and delivery partners, and represent the brand in leadership/steering reviews

- Requirements

  • 3-6 years of product management experience, preferably in e-commerce, retail, marketplace, or digital commerce.
  • Hands-on experience with live transactional e-commerce platforms.
  • Hands-on experience with commerce platform.
  • Experience managing a multi-region, multi-language storefront, ideally including Arabic/RTL markets.
  • Good understanding of analytics tools such as GA4, Firebase, Tableau, Power BI, or similar platforms.
  • Strong understanding of core commerce flows: product listing/detail pages, cart & checkout, pricing & promotions, returns, order management, search and payments.
  • Skilled in writing PRDs and running agile delivery (Jira/Confluence), with working knowledge of analytics and A/B testing.
  • Excellent stakeholder management and communication skills, with the ability to operate as the single accountable owner for a brand.

- Nice to Have

  • Experience in GCC or multi-country e-commerce operations.
  • Knowledge of Arabic / RTL customer journeys.
  • Experience with mobile apps, PWA, loyalty, CRM, personalization, A/B testing, or search platforms.
  • Understanding of payment methods such as Apple Pay, BNPLs, regional payments, cards, COD, or wallets.
  • Basic SQL, Excel, or data analysis skills.
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