Senior Product Manager (Ad Cloud Platform)

About Appier 

Appier (TSE: 4180) is an AI-native Agentic AI as a Service (AaaS) company that empowers businesses to create value through cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of “Making AI Easy by Making Software Intelligent,” Appier helps businesses turn AI into ROI through its Ad Cloud, Personalization Cloud, and Data Cloud-each powered by Agentic AI that enables autonomous, adaptive, and real-time decision-making. Today, Appier operates 17 offices across APAC, the US, and EMEA, and is listed on the Tokyo Stock Exchange. Learn more at www.appier.com.

About the role

We are looking for a Product Manager who combines sharp product instincts with real software engineering fluency to own and drive complex, multi-system SaaS products within Appier's Ad Cloud platform.

You will be responsible for defining, designing, and shipping products that span multiple backend systems, API integrations, and cross-functional stakeholders. This isn't a wireframe-and-handoff role, you'll write functional specs with API-level precision, navigate system-of-record ownership across 5+ services, and make architectural trade-off decisions alongside engineering leads.

You'll also be expected to leverage modern AI agent tools (Claude Code, Cursor, Copilot, LLM-based automation) as a core part of your PM workflow, from rapid prototyping of product specs and whitepaper-grade documentation, to data analysis and stakeholder communication. We believe PMs who can wield AI tools effectively operate at 3-5x the output of those who don't.

What You Will Do

Product Design & System Architecture [Core]

- Own the end-to-end product lifecycle for complex SaaS modules that orchestrate across multiple dependent systems (e.g., creative management, tracking, campaign operations, entity hierarchies)

- Author whitepaper-grade product design documents that cover system context maps, interoperability flows, entity hierarchies, state machines, and functional matrices, with enough precision for engineers to implement without ambiguity

- Define system-of-record ownership, API contracts, and data flow directions across multi-system architectures

- Make scope and trade-off decisions across milestones, balancing feature completeness against release velocity

Technical Specification & Execution [Technical]

- Write functional specifications at the API-level: request/response payloads, error handling contracts, idempotency requirements, and cascade/inheritance rules

- Define status matrices with explicit state transitions, ownership boundaries, and cross-system sync behaviors (one-way sync vs. bidirectional, lock/unlock mechanisms)

- Decompose large product initiatives (70+ features) into staged delivery plans with clear dependency graphs, checkpoint gates, and decision trackers for blocking items

- Work directly with engineering teams on implementation trade-offs, you read code, understand database schemas, and can evaluate technical proposals on their merits

AI-Augmented Product Management [AI]

- Use AI agent tools (LLM coding assistants, AI research agents, prompt-driven automation) as daily productivity multipliers for spec writing, competitive analysis, data modeling, and stakeholder communication

- Evaluate how AI/LLM capabilities can be embedded into the product itself, identifying where intelligent automation, content generation, or predictive features create user value

- Prototype product concepts rapidly using AI-assisted development tools, reducing the spec-to-prototype cycle from weeks to days

Cross-Functional Leadership [Leadership]

- Serve as the central product authority across engineering, design, customer success, and sales teams, translating business requirements into precise technical specifications and vice versa

- Drive decision-making on blocking items by framing trade-offs clearly, proposing options with pros/cons, and driving resolution with stakeholders

- Manage product rollouts with permission controls, feature gating, and phased go-live strategies for internal and external users

What You Will Need

[Minimum qualifications]

• Experience: 2-5 years as a Product Manager, Technical PM, or Software Engineer transitioning to product, with a track record of shipping multi-system SaaS/AI-native products
• Engineering Fluency: Solid software development background, you can read and reason about code (any language), understand REST API design, database schemas, state machines, and system architecture diagrams. Prior hands-on engineering experience is strongly preferred
• Spec Quality: Demonstrated ability to write precise technical specifications, not just user stories, but API contracts, entity relationship models, status transition matrices, and interoperability flow diagrams
• Scope Management: Experience with complex product decomposition, breaking down a 50+ feature scope into staged milestones with dependency tracking, decision logs, and blocking item resolution
• AI Tool Fluency: Working fluency with AI/LLM tools, you actively use AI coding assistants, LLM-based research tools, or prompt engineering in your daily workflow. You understand what these tools can and cannot do
• Communication: Excellent communication skills in both English and Mandarin, with the ability to produce clear written artifacts (whitepapers, PRDs, playbooks) that serve as single-source-of-truth references for cross-functional teams
• AI Agent Frameworks: Hands-on experience with modern AI agent frameworks (Claude Code, Cursor, Codex ect) or building AI-powered product features

[Nice to have]

• Background in AdTech, MarTech, or enterprise SaaS platforms with multi-tenant architectures
• Experience managing products that involve third-party system integrations and API partnerships
• Familiarity with Agile/Scrum delivery, but comfort operating in a hybrid model where staged milestone planning coexists with sprint-level execution

Appier is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.