{"id":3828973,"url":"https://alion.io/job/applaudo-demand-generation-lead","title":"Demand Generation Lead","company":{"id":5319,"name":"Applaudo","domain":"applaudostudios.com","url":"https://alion.io/company/applaudo-studios","size_band":null,"is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Salvador, El Salvador"],"countries":["SV"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-11-05T18:35:06Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-08T07:18:58Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"About You\nYou are a data-driven Demand Generation Lead who enjoys turning growth strategies into measurable business opportunities. You thrive on understanding how different acquisition channels contribute to revenue, identifying opportunities to improve conversion rates, and building scalable lead generation strategies that consistently deliver qualified pipeline.\nYou combine strategic thinking with a hands-on approach to demand generation, marketing attribution, and performance analytics. You are comfortable challenging assumptions, experimenting with new channels, and making investment decisions based on measurable results. You bring a strong leadership mindset, enjoy developing high-performing teams, and collaborate effectively across Marketing, Sales, and Growth to drive sustainable business expansion.\nYou Bring to Applaudo the Following Competencies:\nBachelor’s Degree in Marketing, Business Administration, Communications, or a related field is desired, or equivalent professional experience.\nProven experience developing and executing multi-channel demand generation and lead generation strategies.\nStrong understanding of lead generation across paid digital, outbound, inbound, partner-sourced, and referral channels.\nHands-on experience using Apollo and HubSpot for lead generation, CRM management, pipeline tracking, and performance analysis.\nProven experience managing lead qualification processes, including MQL-to-SQL conversion and qualification frameworks such as BANT.\nExperience managing and developing Demand Generation, Inside Sales, or Business Development teams.\nStrong knowledge of marketing attribution models, conversion tracking, and pipeline analytics.\nExperience measuring channel performance, ROI, Cost per SQL, and lead generation effectiveness.\nProven ability to optimize channel mix, campaign performance, and budget allocation based on data-driven insights.\nExperience developing and executing experimentation strategies to improve conversion rates and pipeline generation.\nStrong analytical skills, including the ability to interpret funnel metrics, identify performance gaps, and recommend improvements.\nExperience managing partner-sourced lead generation programs and referral initiatives.\nStrong cross-functional collaboration skills, particularly with Sales, Marketing, Revenue Operations, and Growth teams.\nAbility to establish reporting cadences, communicate performance insights, and translate data into actionable recommendations.\nStrong leadership, mentoring, communication, and decision-making skills.\nAbility to take ownership of results, adapt strategies based on performance, and continuously identify opportunities for improvement.\nYou Will Be Accountable for the Following Responsibilities:\nDevelop and execute comprehensive demand generation strategies across paid digital, outbound, inbound, partner, and referral channels.\nDrive qualified pipeline generation while optimizing conversion rates, lead quality, and Cost per SQL.\nLead and develop the Demand Generation team, including Inside Sales Representatives (ISRs) and Growth Associates.\nOversee MQL-to-SQL qualification processes, ensuring consistent qualification standards and high-quality handoffs to Account Executives.\nEstablish and monitor lead generation performance baselines across channels, industries, and initiatives.\nDesign, implement, and maintain a comprehensive marketing attribution framework across the Growth function.\nEnsure accurate tracking of lead sources, channel investments, conversion performance, and pipeline contribution.\nDevelop reporting frameworks and dashboards to measure channel ROI, funnel health, and overall demand generation effectiveness.\nMonitor key performance indicators, including lead volume, MQL-to-SQL conversion, sales-accepted lead ratios, and time to first sales engagement.\nBuild and execute quarterly experimentation roadmaps to identify opportunities for improving channel effectiveness and conversion performance.\nAnalyze campaign and channel performance to optimize investments and adjust strategies based on measurable results.\nDevelop and manage partner-sourced lead generation initiatives and referral activation programs.\nCollaborate closely with Marketing, Brand, Sales, Revenue Operations, and Alliances teams to align lead generation activities with business objectives.\nSupport the development of reliable CRM data, pipeline reporting, and attribution processes in collaboration with Sales Operations.\nEstablish regular reporting cadences to communicate performance, insights, risks, and optimization opportunities to Growth leadership.\nMentor team members through coaching, performance management, knowledge sharing, and continuous professional development.\nResearch and implement new tools, automation opportunities, and best practices to improve lead generation efficiency and pipeline performance.\nProvide recommendations on website conversion opportunities and digital experience improvements that support demand generation objectives.\n Proven experience leading multi-channel Demand Generation and Lead Generation strategies.\nStrong hands-on experience with Apollo and HubSpot.\nExperience managing MQL-to-SQL conversion, lead qualification, and sales handoff processes.\nStrong expertise in marketing attribution, channel ROI, and pipeline analytics.\nExperience optimizing demand generation performance through experimentation and data-driven decisions.\nProven leadership experience managing and developing Inside Sales, Demand Generation, or Growth teams.\n About Us\nWe Are Engineered Different.\nAt Applaudo, talented people design, build, and scale meaningful, AI-powered solutions that create real business impact. As an AI-native organization, we collaborate across design, development, cloud, data, and artificial intelligence to turn ideas into scalable products that transform how companies operate, make decisions, and grow.\nWe are building a high-performance culture grounded in five values: Empowering Excellence, Collaborative Teamwork, Unsolicited Respect, Consistent Transparency, and Efficient Communication. These define how we work, how we support one another, and how we hold ourselves accountable.\nApplaudo is a place for people who want to learn fast, take ownership, and work alongside strong teams they are proud to belong to. Joining us means being part of an organization that is evolving intentionally, investing in modern ways of working, and leading AI-native transformation at scale.","description_format":"text","description_chars":6495,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["UI/UX Design","IT Outsourcing & Dedicated Teams","Mobile App Development Services","Web Development Services"],"lifecycle":[{"event":"open","at":"2026-11-05T19:00:41Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":31,"reasons":["conf:2","velocity","win:early"],"computed_at":"2026-11-08T05:47:12Z"},"pay":null,"html_url":"https://alion.io/job/applaudo-demand-generation-lead","json_url":"https://alion.io/job/applaudo-demand-generation-lead.json","meta":{"generated_at":"2026-11-08T11:03:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23740,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5319},"rest":"https://alion.io/mcp/rest/get_company?id=5319"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fapplaudo-demand-generation-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fapplaudo-demand-generation-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fapplaudo-demand-generation-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/applaudo-demand-generation-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fapplaudo-demand-generation-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3828973}},{"tool":"search_jobs","arguments":{"company":"applaudostudios.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3828973},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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