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Apple Ads extends this philosophy to advertising-helping people discover what they need while empowering advertisers to grow their businesses.\nOur technology delivers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS (Major League Soccer) Season Pass. Every solution we build is rooted in trust, connection, and impact: respecting user privacy, integrating advertising seamlessly into the Apple experience, and delivering value for advertisers of every size-from small app developers to global brands. 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