{"id":1729288,"url":"https://alion.io/job/appnation-marketing-manager","title":"Marketing Manager","company":{"id":669773,"name":"AppNation","domain":"appnation.co","url":"https://alion.io/company/appnation","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Istanbul, Turkey"],"countries":["TR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":33000,"max_usd":86000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2370},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adjust","optional":false},{"name":"AppsFlyer SDK","optional":false},{"name":"Google Ads","optional":false},{"name":"TikTok Ads","optional":false}],"status":"live","first_seen_at":"2026-10-02T12:38:01Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-14T05:46:59Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"About AppNation\nWe build AI-powered mobile apps that reach millions of users worldwide.\nSince 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.\nWe are a team of builders: designers, engineers, and marketers who move fast, take ownership, and create products used by millions.\nAbout the Role\nWe're looking for a Marketing Manager to drive the growth of one of our flagship AI-powered apps, a top performer in the highly competitive AI translation category with millions of users worldwide.\nYou'll be fully dedicated to this product and take ownership of its performance marketing, partnering with our marketing team to scale user acquisition efficiently. In close collaboration with Product, Creative, and Data teams, you'll run experiments, optimize campaigns, and uncover new opportunities to maximize business impact.\nWhat You’ll Do\nPlan, execute, and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms.\n\nDrive Apple Search Ads performance and contribute to ASO efforts, aligning paid and organic strategies to maximize store visibility and conversion.\n\nShape ad concepts and messaging together with the Creative team, defining hypotheses, and turning performance insights into actionable improvements.\n\nAnalyze campaign performance using MMPs (AppsFlyer/Adjust), dashboards, and key metrics such as ROAS, LTV, and retention.\n\nTake ownership of the growth funnel, from install to subscription, optimizing for long-term revenue and monetization.\n\nCollaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes.\n\nBuild strong platform partnerships and explore new channels, strategies, and experiments to unlock scalable growth opportunities.\n\nWhat We’re Looking For\n3+ years of experience managing user acquisition campaigns for mobile apps across iOS and Android.\n\nProven expertise with major UA platforms such as Google Ads, Apple Search Ads, Meta, and TikTok Ads.\n\nHands-on experience with Apple Search Ads and/or ASO is strongly preferred.\n\nSolid understanding of mobile attribution, SKAN, and performance marketing principles (AppLovin and Web-to-App experience are a plus).\n\nStrong analytical skills with the ability to interpret data, identify opportunities, and turn insights into growth decisions.\n\nExperience developing creative strategies and collaborating with design teams to improve ad performance.\n\nStrong ownership mindset with the ability to manage budgets, prioritize tasks, and scale multiple products.\n\nFluent in English with strong communication skills.\n\nWhy AppNation?\nBuild and scale products reaching millions of users globally.\n\nWork with talented people in a fast-moving AI-first environment.\n\nTake ownership and see your impact directly in the products you build.\n\nGrow quickly with opportunities to lead projects and shape technical decisions.\n\nEnjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.","description_format":"text","description_chars":3240,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Flexible schedule","Growth opportunities","Health insurance"],"hiring_locations":[{"name":"Turkey","iso":"TR","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Mobile 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