{"id":4312662,"url":"https://alion.io/job/appolonia-digital-marketing-associate","title":"Digital Marketing Associate","company":{"id":670091,"name":"Appolonia","domain":"appolonia.com.gh","url":"https://alion.io/company/appolonia","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Accra, Ghana"],"countries":["GH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Mailchimp","optional":false}],"status":"live","first_seen_at":"2026-11-14T13:10:47Z","employer_posted_date":"2026-11-14","last_verified_at":"2026-11-14T13:10:47Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"The Digital Marketing Associate is responsible for developing and executing comprehensive digital marketing strategies to drive brand visibility, generate sales leads, and optimize conversion across all digital channels. The role oversees social media management, Google Ads, SEO, website content, email marketing, and CRM communications, while continuously analyzing performance metrics (ROI and KPIs) to improve results.\nKey Responsibilities\nCreates and manages a rolling social media calendar of content and posts including compelling video, photo and written content.\nManages our social media channels, combining paid and organic execution, publishes updates and posts, manages, and interacts with comments, and reports issues.\nDefines Appolonia’s strategy for digital media campaigns to generate sales leads and increases the visibility of our posts.\nUses Google ads to target specific stakeholders with our content.\nOwns different conversion points and optimizes sales funnels, evaluates emerging trends in digital and deploys new approaches and tools.\nMeasures and reports on the performance of digital marketing campaigns and assessments against goals (ROI and KPIs). Takes on measurement, reporting, and analysis as a key component of success and a tool for continuous improvement.\nUses social media listening and analytics to monitor and research our competition and optimize our activities.\nWorks with other members of the Marketing & Communications team, as well as Sales and other departments, to draft social media copy.\nCollaborates with the Creative Design Associates to create compelling visuals.\nCollaborates with the in-house marketing team and freelancers to capture and develop compelling photo and video content.\nUses Mailchimp and CRM software to distribute newsletters and other communications.\nDevises SEO strategies to drive traffic to the company website and improves the usability, design, content and conversion of website and digital channels.\nUpdates the website with news, events, images, and other relevant content.\nUse data to optimize digital marketing spending.\nReviews new technologies and keeps the company at the forefront of developments in digital marketing. \nRequirements\nExperience and Skills\nBachelor’s degree in marketing, Digital Marketing, Communications, or a related field.\nAt least five years of experience in digital marketing roles, preferably with a focus on campaign development and execution.\nDemonstrated ability to develop and execute effective digital marketing campaigns across various channels to generate sales leads and enhance brand visibility.\nProficiency in creating and managing a social media calendar, including content creation and post scheduling.\nExperience in managing social media channels, both paid and organic, with the ability to publish updates, engage with comments, and address issues effectively.\nExperience in leading paid social campaigns to increase post visibility and managing Google Ads to target specific stakeholders.\nStrong analytical skills to measure and report on the performance of digital marketing campaigns against goals, including ROI and KPIs.\nCollaborative skills to work with the Marketing & Communications team, Sales, and other departments in drafting social media copy.\nDemonstrated expertise in devising and implementing SEO strategies to drive traffic to the company website.\nAbility to use data to optimize digital marketing spending and make informed decisions.","description_format":"text","description_chars":3469,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Property Development","Residential Real Estate"],"lifecycle":[{"event":"open","at":"2026-11-14T13:10:47Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":26,"reasons":["conf:0","win:early"],"computed_at":"2026-11-14T13:54:53Z"},"pay":null,"html_url":"https://alion.io/job/appolonia-digital-marketing-associate","json_url":"https://alion.io/job/appolonia-digital-marketing-associate.json","meta":{"generated_at":"2026-11-14T13:54:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14424,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":670091},"rest":"https://alion.io/mcp/rest/get_company?id=670091"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fappolonia-digital-marketing-associate"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fappolonia-digital-marketing-associate"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fappolonia-digital-marketing-associate"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/appolonia-digital-marketing-associate\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fappolonia-digital-marketing-associate"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4312662}},{"tool":"search_jobs","arguments":{"company":"appolonia.com.gh","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4312662},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}