{"id":639275,"url":"https://alion.io/job/appsilon-head-of-marketing","title":"Head of Marketing","company":{"id":695078,"name":"appsilon","domain":"appsilon.com","url":"https://alion.io/company/appsilon","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"contractor","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":{"label":"CET","utc_offset_min":1,"utc_offset_max":1},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["PL"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":115000,"max_usd":243000,"period":"year","method":"global_role_seniority_cell","sample_n":2650},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"SQL","optional":false},{"name":"Linux","optional":true}],"status":"live","first_seen_at":"2026-08-26T06:08:39Z","employer_posted_date":"2026-08-26","last_verified_at":"2026-10-07T05:06:45Z","board_verified":false,"closed_at":null,"days_open":71,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":71},"description":"Role Context\nAppsilon has historically grown on the strength of inbound: our brand, open-source credibility, and content have brought qualified leads to us. That engine is still important - and we want to keep making it stronger.\nAt the same time, Appsilon is entering the next stage of growth. Inbound alone will not get us to where we want to go. We want Marketing to become an equal partner to Sales in building a qualified pipeline, including through targeted outbound campaigns.\nAs Head of Marketing, you will lead this shift. You will own the marketing strategy and team, while working closely with the CEO and Head of Sales to make Marketing a measurable contributor to revenue growth.\nThe north star for the role is SQL value: the qualified pipeline value Marketing contributes, rather than lead volume or top-of-funnel activity in isolation.\nYou will also play a key role in shaping how Appsilon is positioned in the market. We are a specialist consultancy in clinical trial analytics - not a general-purpose software provider or staffing company. Our marketing needs to communicate deep domain expertise to pharma and life sciences decision-makers while continuing to resonate with the technology and open-source community that has helped build our reputation.\nThis is a leadership and strategic role that reports directly to the CEO. You will own the marketing function end-to-end - including strategy, budget, team structure, and external partners - and lead a team of currently two marketing specialists.\nRole Responsibilities\nMarketing Strategy & Growth\nDevelop and execute a marketing strategy aligned with Appsilon's revenue and growth targets.\n\nDefine Marketing's role across the full funnel, balancing our established inbound engine with new outbound-supporting initiatives.\n\nTranslate company and Board-level priorities into clear marketing goals, initiatives, and measurable outcomes.\n\nIdentify opportunities to improve growth, customer acquisition, and marketing efficiency, and turn them into actionable plans.\n\nDemand Generation: Inbound & Outbound\nContinue to strengthen Appsilon's inbound engine across content, SEO/SEM, events, social, and other relevant channels.\n\nPartner closely with Sales to design and run targeted campaigns that convert outbound interest into qualified opportunities, including ABM, targeted content, sales enablement, and co-designed outreach campaigns.\n\nDevelop a content strategy aligned with customer segments and commercial goals, covering formats such as case studies, blog posts, videos, and sales-facing materials.\n\nBuild a strong feedback loop with Sales so that marketing and sales activity is continuously improved based on what is converting, what customers need, and where opportunities are being lost.\n\nBrand & Positioning\nBuild and protect Appsilon's position as a high-end, specialist consultancy in clinical trial analytics.\n\nDevelop messaging that demonstrates credibility and relevance to pharma and life sciences decision-makers.\n\nAt the same time, maintain a strong connection with the broader technology and open-source community that amplifies Appsilon's reputation and reach.\n\nAdapt messaging, content, and channels to different audiences without diluting the overall Appsilon brand.\n\nData, Experimentation & AI\nDefine KPIs and benchmarks across marketing channels, with SQL value as the north star.\n\nRun marketing through clear hypotheses: define what an initiative should achieve, test it, measure the outcome, and act on what you learn.\n\nReview performance regularly and reallocate budget quickly when campaigns or channels fail to meet agreed targets.\n\nUse data to understand not only what worked, but why - and turn those insights into better decisions and new experiments.\n\nUse AI extensively to automate reporting and data synthesis, analyze sales and market signals, and generate insights that inform campaigns, messaging, and positioning.\n\nIdentify opportunities to automate processes and introduce tools that improve the speed and quality of marketing decisions.\n\nTeam Leadership & Commercial Partnership\nLead and develop a high-performing, distributed marketing team.\n\nOwn the development of the Marketing function, including team structure, hiring priorities, and the use of external partners and contractors.\n\nSupport individual growth, motivation, and well-being while maintaining a strong focus on team results.\n\nWork closely with the CEO, Head of Sales, and Technology Unit Leaders to align marketing activities with broader business priorities.\n\nPartner with Sales as a shared owner of pipeline generation, rather than treating Sales as an internal customer.\n\nOwn the marketing budget and resource allocation, making investment decisions based on expected business impact and SQL value contribution.\n\nYour Metrics\nThe primary measure of success is:\nSQL value - the qualified pipeline value Marketing contributes across inbound and outbound.\n\nNew logos from Life Science Drug Development projects.\n\nSupporting metrics include:\nSQL volume\n\nMQL-to-SQL conversion rate\n\nInbound traffic and engagement\n\nCAC\n\nContent and campaign performance\n\nEvent participation and asset downloads\n\nOther agreed leading indicators of the future pipeline\n\nWe’re looking for someone with:\n6+ years of marketing leadership experience in B2B IT, ideally in an international company.\n\nA proven track record of running full-funnel campaigns from strategy and concept through execution across both inbound demand generation and outbound-supporting, sales-aligned campaigns.\n\nExperience owning or jointly owning a pipeline or revenue-related KPI with Sales, rather than focusing exclusively on brand and awareness metrics.\n\nStrong strategic thinking combined with the ability to move quickly from strategy to execution and iteration.\n\nA data-driven approach and strong comfort with numbers, analytics, and performance measurement. You can explain not only what worked, but why something missed the target and what you would do next.\n\nA strong understanding of B2B marketing channels and concepts, including content, SEO/SEM, paid campaigns, partnerships, and ABM.\n\nExperience working in a remote-first, international environment.\n\nExcellent written and verbal English.\n\nStrong communication skills: you listen well, retain context, communicate clearly, and approach others with openness, patience, and emotional intelligence.\n\nA proactive, ambitious mindset and a strong bias toward continuous improvement.\n\nA good understanding of the B2B IT world and how technology creates business value.\n\nHands-on experience using AI in day-to-day marketing work, particularly for reporting, synthesis, market intelligence, and turning sales and market signals into marketing input.\n\nA strong sense of ownership for team and business results, with the ability to motivate people through clear goals, visible progress, and measurable wins.\n\nIt would be a plus if you have:\nExperience in marketing a niche or highly specialized product or service, particularly in B2B technology or professional services.\n\nExperience in an environment where marketing and Sales jointly own or influence pipeline generation.\n\nAn interest in open source, pharma, or clinical research.\n\nWe offer\nA high-impact leadership role with direct ownership of marketing strategy and its contribution to company growth and qualified pipeline.\n\nThe opportunity to shape how Marketing and Sales work together, with shared goals and real influence on revenue growth.\n\nAutonomy to shape the Marketing function - including strategy, budget allocation, team structure, and agency/vendor partnerships.\n\nFully remote work, flexible working hours, with core responsibilities in CET.\n\nPerformance-based bonus of up to 2 monthly salaries per year, tied to agreed targets.\n\nTime and budget for continuous professional development, including conferences, mentoring, and workshops.\n\nModern equipment (MacBook or ThinkPad with Linux) and tools that support effective work.\n\nA remote-first, trust-based culture built on ownership, accountability, and partnership.\n\nWhat can you expect during the recruitment process?\nGeneral interview with the People Team - a conversation about your experience, motivation, and expectations.\n\nInterview with the CEO and selected team members - a deeper discussion about your marketing experience, business thinking, and approach to the role.\n\nRecruitment Task (case study) - a practical case designed to understand how you approach a real business challenge. We expect this to take no more than 3 hours.\n\nCase study presentation & discussion - you will present your approach and discuss your thinking with the hiring team, followed by questions and discussion (around 1 hour).\n\nTeam & culture interview - a 1.5-hour conversation with members of the team you'll work with, focused on collaboration, communication, and how you approach working together.\n\nFinal alignment conversation - if needed, a final conversation with the CEO to address any remaining questions and ensure a strong match on both sides.\n\nOffer\n\nDoes this sound like a great opportunity for you? Use the Apply button below!\nAppsilon is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, cultures, genders, experiences, abilities, and perspectives to apply. 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