{"id":2443948,"url":"https://alion.io/job/appwrk-performance-marketing-expert-ppc-b2b-saas","title":"Performance Marketing Expert (PPC) - B2B SaaS","company":{"id":2242512,"name":"appwrk","domain":"appwrk.com","url":"https://alion.io/company/appwrk","size_band":null,"is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mohali, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Shopify","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-13T12:57:51Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-22T02:43:22Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Job Description:\nCompany: APPWRK IT Solutions Pvt. Ltd.\nPosition: Performance Marketing Expert / PPC Specialist\nExperience: 3-6 Years\nEmployment Type: Full-Time\nPrimary Platforms: Google Ads & Meta Ads (Facebook & Instagram)\nAbout the Role\nWe are looking for an experienced, results-driven Performance Marketing Expert who can take complete end-to-end ownership of paid advertising campaigns across Google Ads and Meta Ads.\nThe ideal candidate should be capable of independently planning, executing, managing, optimising and scaling campaigns with a strong focus on qualified lead generation, customer acquisition and measurable ROI.\nThis is a hands-on role requiring strong analytical skills, strategic thinking and practical campaign management experience. We need someone who understands the complete advertising funnel, from identifying the right audience to converting prospects into paying customers.\nThe selected candidate will manage paid advertising for four of our brands:\nAPPWRK IT Solutions - App Development & AI-Driven Digital Transformation in USA | APPWRK\n IT services, software development and technology solutions. Focus on generating qualified B2B leads from international markets.\nMonkeyMan Agency - Shopify Development Agency · Build & Scale | Monkeyman Agency\n Shopify development, eCommerce design, CRO and store optimisation services. Focus on generating qualified enquiries from eCommerce businesses and Shopify store owners.\nClockDiary - Clockdiary - Free Time Tracking & Timesheet Software\n SaaS-based time tracking, employee productivity monitoring, timesheet and project management software. Focus on free registrations, demo bookings, paid subscriptions and customer acquisition.\nVoiceGun AI - https://voicegun.ai/\n AI-powered voice technology solutions. Focus on product awareness, qualified leads, demo bookings and customer acquisition.\nKey Responsibilities\n1. End-to-End PPC Campaign Management\nTake complete ownership of paid advertising across Google Ads and Meta Ads for all four brands.\nDevelop and execute performance marketing strategies aligned with each brand's business objectives.\nIndependently handle campaign planning, setup, execution, monitoring, optimisation and scaling.\nManage Google Search, Display, Performance Max, YouTube and remarketing campaigns wherever relevant.\nExecute Meta lead generation, conversion, awareness and retargeting campaigns.\nConduct detailed keyword research, competitor analysis and audience segmentation.\nPlan and manage advertising budgets to maximise campaign performance and ROI.\nIdentify new opportunities to improve reach, conversions and customer acquisition.\n2. Lead Generation & Customer Acquisition\nGenerate high-quality B2B leads for APPWRK IT Solutions and MonkeyMan Agency.\nDrive free sign-ups, demo bookings, paid subscriptions and customer acquisition for ClockDiary and VoiceGun AI.\nDevelop targeted campaigns for international markets, primarily the US, UK and other relevant regions.\nBuild effective advertising funnels covering awareness, consideration, conversion and remarketing.\nOptimise campaigns for qualified leads and actual business conversions rather than just clicks or impressions.\nCollaborate with the sales team to evaluate lead quality and improve targeting.\nContinuously work towards reducing Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).\n3. Campaign Tracking & Analytics\nSet up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel and Conversions API.\nImplement accurate conversion tracking for form submissions, calls, demo bookings, registrations and purchases.\nConfigure conversion events, custom audiences and remarketing segments.\nMonitor campaign performance using Google Ads, Meta Ads Manager, GA4 and Looker Studio.\nIdentify and resolve tracking, attribution and reporting issues.\nTrack user journeys and identify opportunities to improve conversion rates.\nIntegrate advertising data with CRM systems wherever required to track lead quality and sales outcomes.\n4. Campaign Optimisation & Scaling\nContinuously monitor and optimise campaign performance across all advertising accounts.\nConduct A/B testing of ad copy, creatives, landing pages, audiences and bidding strategies.\nAnalyse key metrics including CTR, CPC, CPL, CPA, CAC, ROAS and conversion rates.\nIdentify underperforming campaigns and implement corrective actions.\nScale successful campaigns while maintaining acquisition efficiency.\nOptimise bidding strategies, keyword targeting, negative keywords, placements and audience segments.\nStay updated with the latest developments in Google Ads, Meta Ads and AI-powered advertising tools.\n5. Ad Creatives & Landing Page Optimisation\nDevelop compelling ad copy, messaging and creative strategies for different target audiences.\nCoordinate with designers and content teams to develop high-performing advertising creatives.\nProvide clear creative briefs based on campaign objectives and performance insights.\nRecommend landing page improvements to increase conversion rates.\nTest different messaging angles, offers, CTAs and creative formats.\nEnsure consistency between ad messaging, landing pages and overall brand positioning.\n6. Reporting & Performance Accountability\nMonitor campaign spending, conversions and performance on a daily basis.\nPrepare weekly reports highlighting campaign results, lead quality, spending and optimisation activities.\nConduct monthly performance reviews with actionable recommendations.\nTrack performance against agreed KPIs and advertising budgets.\nProvide clear insights into what is working, what is underperforming and what needs improvement.\nTake complete accountability for campaign execution, budget utilisation and performance outcomes.\nRequired Skills & Experience\n3-6 years of hands-on experience in performance marketing and PPC campaign management.\nProven expertise in Google Ads and Meta Ads, including independently managing advertising accounts.\nStrong experience in B2B lead generation, preferably for IT services, digital agencies, software development companies or SaaS products.\nDemonstrated ability to generate qualified leads and improve customer acquisition efficiency.\nExperience managing advertising campaigns targeting international audiences, particularly the US and UK.\nStrong understanding of Google Search Ads, keyword research, bidding strategies, Quality Score and negative keyword management.\nPractical experience with Meta audience targeting, retargeting, lead forms and conversion campaigns.\nProficiency in GA4, GTM, Meta Pixel, Conversions API and conversion tracking.\nExperience with campaign analytics, attribution and performance reporting.\nStrong understanding of landing page optimisation, conversion funnels and customer acquisition strategies.\nAbility to independently manage multiple brands, campaigns and advertising budgets.\nExcellent analytical, problem-solving and communication skills.\nPreferred Qualifications\nGoogle Ads and Meta Blueprint certifications.\nPrevious experience managing paid advertising for B2B service companies or SaaS businesses.\nExperience with SaaS subscription marketing, free trial acquisition and free-to-paid conversion optimisation.\nFamiliarity with CRM integrations, offline conversion tracking and marketing automation.\nExperience using Google Looker Studio for reporting and dashboard creation.\nUnderstanding of lead scoring, MQLs, SQLs and sales pipeline attribution.\nExperience using AI tools for campaign research, creative development and performance optimisation.\nKey Performance Indicators (KPIs)\nThe candidate will be evaluated on the following metrics:\nQualified Leads Generated: Volume and quality of leads generated for each brand.\nCost Per Qualified Lead: Ability to acquire relevant leads at an efficient cost.\n Customer Acquisition Cost (CAC): Cost efficiency in converting prospects into paying customers.\nConversion Rates: Improvement in landing page conversions, demo bookings, registrations and paid subscriptions.\nReturn on Advertising Spend: Measurable business results generated against advertising expenditure.\nBudget Management: Efficient allocation and utilisation of advertising budgets.\nCampaign Optimisation: Consistent performance improvement through testing, analysis and optimisation.\nReporting & Ownership: Accurate reporting, proactive decision-making and accountability for campaign performance.\nWhat We Are Looking For\nWe are specifically looking for a performance marketer who:\nHas independently managed Google Ads and Meta Ads campaigns from start to finish.\nCan demonstrate actual campaign results, including budgets managed, leads generated, CPL and conversion performance.\nUnderstands the difference between generating leads and generating qualified leads that convert into business.\nCan manage advertising for multiple brands with different audiences and business objectives.\nTakes initiative and proactively identifies opportunities to improve campaign performance.\nIs comfortable working with international markets and B2B customer acquisition funnels.\nHas strong analytical skills and makes decisions based on campaign data.\nCan take complete ownership of advertising performance without constant supervision.\nImportant: This is not a social media management, SEO or organic content marketing role. We are looking for a hands-on PPC specialist with proven experience in independently running, optimising and scaling paid advertising campaigns.\nApplication Requirements\nCandidates should share:\nAn updated CV highlighting relevant PPC experience.\nDetails of Google Ads and Meta Ads campaigns managed independently.\nApproximate monthly advertising budgets handled.\nExamples of successful B2B lead generation or SaaS customer acquisition campaigns.\nActual performance metrics such as CPL, CPA, CAC, conversion rates or ROAS.\nRelevant certifications, if available.\nCandidates with demonstrable hands-on experience in B2B lead generation and SaaS performance marketing will be preferred.","description_format":"text","description_chars":9990,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Software","Mobile App Development Services","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-10-13T12:59:05Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":7,"expected_fill_days":27,"reasons":["conf:1","win:early"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/appwrk-performance-marketing-expert-ppc-b2b-saas","json_url":"https://alion.io/job/appwrk-performance-marketing-expert-ppc-b2b-saas.json","meta":{"generated_at":"2026-10-22T03:22:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3161,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2242512},"rest":"https://alion.io/mcp/rest/get_company?id=2242512"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fappwrk-performance-marketing-expert-ppc-b2b-saas"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fappwrk-performance-marketing-expert-ppc-b2b-saas"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fappwrk-performance-marketing-expert-ppc-b2b-saas"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/appwrk-performance-marketing-expert-ppc-b2b-saas\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fappwrk-performance-marketing-expert-ppc-b2b-saas"}]}