{"id":2151344,"url":"https://alion.io/job/apra-florida-content-strategist","title":"Content Strategist","company":{"id":2465313,"name":"APRA Florida","domain":"aprafl.org","url":"https://alion.io/company/aprafl","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":6,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Communications","role_family":"Communications","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tampa, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":53000,"max_usd":98000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":378},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-15T00:00:00Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-10-27T07:49:02Z","board_verified":true,"closed_at":null,"days_open":42,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":42},"description":"If you are a current University of Tampa student, please search for and apply to student jobs here via Workday. Job applications for current students will not be considered if submitted through the external career center.\nPosition Details\nThe Content Strategist is responsible for leading the strategy, governance, development, and optimization of the University of Tampa's web content ecosystem. Reporting to the Director of Content Strategy, this role serves as the university's subject matter expert for user-centered digital content, ensuring web experiences are clear, accessible, engaging, and aligned with institutional priorities, brand standards, and audience needs.\nThis position translates institutional messaging, brand narratives, and marketing initiatives into effective digital experiences that support enrollment, engagement, and reputation objectives. The Content Strategist develops and manages web content, information architecture, content standards, and page structures while applying best practices in content strategy, search engine optimization (SEO), accessibility, user experience (UX), and analytics. Working collaboratively with stakeholders across the university, the role provides strategic guidance, leverages data-driven insights to improve content performance, and advances a consistent, high-quality digital presence across the University's website.\nKey Responsibilities\nWeb Content Strategy and Execution\nWrite, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.\nDevelop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.\nApply consistent tone, structure, and voice across all UTampa web pages.\nContent Models and Digital Governance\nDefine and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).\nSupport consistent information architecture and taxonomy within the CMS.\nConduct regular content audits to ensure accuracy, relevance, and accessibility compliance.\nSupport content migrations, QA testing, and ongoing site optimization efforts.\nSEO, Accessibility, and Performance Optimization\nExecute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.\nConduct keyword research and performance analysis using BrightEdge and Google Analytics 4.\nOptimize metadata, headings, internal linking, and structured content.\nEnsure web content meets WCAG 2.1 AA accessibility standards.\nAnalytics and Continuous Improvement\nMonitor content performance and user behavior to identify opportunities for improvement.\nTranslate analytics insights into actionable recommendations for content updates and prioritization.\nShare performance findings with the Manager of Content Strategy and digital partners to inform planning.\nCollaboration and Campus Partnership\nCollaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives.\nAlign web content with paid media, email, and social referral strategies.\nProvide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices.\nMay mentor student contributors or interns supporting web content projects.\nMinimum Qualifications\nEducation\nBachelor’s degree in communications, journalism, marketing, digital media, or a related field.\nExperience\nThree to five years of experience creating and optimizing web content.\nExceptional writing and editing skills with a strong understanding of digital best practices.\nExperience with enterprise CMS platforms (Adobe Experience Manager preferred).\nWorking knowledge of SEO, UX principles, analytics, and accessibility standards.\nStrong organizational skills and ability to manage multiple projects and deadlines.\nWork Schedule\nMonday through Friday from 8:30 a.m. to 5:00 p.m.\nSummer: Monday through Thursday from 8:00 a.m. to 5:30 p.m.\nThe University of Tampa offers great benefits, including:\nFree Tuition\nGenerous paid leave\nWellness initiatives\n100% Employer-Funded Health Reimbursement Account\n100% Employer-Paid Short & Long Term Disability Insurance\n100% Employer-Funded Employee Assistance Program\nDiscounted On-Campus Dining Meal Plans\nFree On-Campus Parking\nAccess to Campus Amenities (pool, library, campus events, and more)\nFitness Center\nPet Insurance\nFlexible Spending Accounts\nAnd more\nSubmission Guidelines\nTo receive full consideration for employment with The University of Tampa, please be sure to submit/upload required documents for this position at time of application submission. Required documents shouldbe submitted in the attachment box at the bottom of the \"My Experience\" page of the application before continuing through the application.\nBackground Check Requirements\nFinalists may be required to submit to a criminal background check. Some positions may also require a motor vehicle report and/or a credit report.\nAdditional Information\nThis description is intended to be generic in nature. It is not to determine specific duties and responsibilities for any particular position. 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