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Location
In office (Solihull)
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 24, 2026. First seen by Alion on Oct 21, 2026.

Overview
Company
Impact
Profile match
Apricot is a United Kingdom women's fashion brand known for playful prints and statement style, sold online and through its retail stores. Its stores in towns such as Cheltenham, Crawley, Basingstoke and Sheffield hire seasonal and permanent sales advisors, including Christmas temporary staff. The company is based in the United Kingdom.

JOB TITLE: Assistant Store Manager

LOCATION: Touchwood Shopping Centre, Solihull

CONTRACT: Full Time, Permanent

HOURS: 38.5 hours per week

SHIFT PATTERN: Typically Tuesday and Saturday off

PAY RATE: Starting at £28,500 per annum.

We have an exciting opportunity to join our Apricot team!

We’re looking for an enthusiastic and experienced Assistant Store Manager to join our team at our exciting new store opening.

Working closely with the Store Manager, you’ll play an important role in helping to establish the store, lead the team and create an exceptional experience for every customer. You’ll bring strong fashion retail experience, a passion for delivering great customer service and the confidence to lead by example.

What you’ll be doing

As part of the store’s senior team, you’ll help drive the day-to-day performance of the store, supporting the Store Manager to achieve sales and KPI targets while maintaining the high standards we expect across our stores.

Your responsibilities will include:

  • Supporting the Store Manager with the overall performance and day-to-day running of the store

  • Leading by example and driving sales and KPI performance

  • Delivering excellent customer service and encouraging the team to do the same

  • Motivating, coaching and mentoring the team to help them reach their potential

  • Supporting with recruitment, onboarding and developing new team members

  • Monitoring store performance and taking action where needed

  • Maintaining high standards of presentation and ensuring the store reflects our visual merchandising guidelines

  • Ensuring all necessary paperwork and administration is completed accurately and on time

  • Supporting the team to maintain excellent operational standards

  • Providing support and leadership in the Store Manager’s absence

  • Helping to create a positive, inclusive and enjoyable environment for both our customers and our team

What we’re looking for

We’re looking for someone who is confident leading a team and enjoys the pace and variety of fashion retail.

You’ll ideally have:

  • Previous management or supervisory experience within retail

  • Experience working with sales targets and KPIs

  • Strong customer service skills

  • Experience supporting recruitment and developing team members

  • A passion for fashion and an interest in our brand

  • Excellent communication and organisational skills

  • The ability to motivate and inspire others

  • A proactive and positive approach

  • The ability to multitask and work well under pressure

  • Flexibility and adaptability

  • A willingness to learn and develop

Most importantly, you’ll be someone who leads by example, enjoys working as part of a team and takes pride in delivering great results.

Why join us?

This is a fantastic opportunity to be part of something new and help establish our store from the very beginning. You’ll have the opportunity to make your mark, develop your leadership skills and be part of a team that represents the Apricot brand to our customers.

If you need any adjustments during the recruitment or interview process, please let us know. We’re committed to making our recruitment process accessible and inclusive.

We’d love to hear from you - good luck!

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